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Newly Appointed CEO Looks to Re-Energize Sony Brand

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    Sony Corp. CEO Kaz Hirai on the key to turning the company around.

  • Duration 5:02
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This transcript is automatically generated

Very much -- we've been talking about it for weeks now the consumer electronic show kick -- up.

And Las Vegas for the latest and greatest new products are being introduced.

Sony unveiling what it hopes will be gain changer for the company in the world of entertainment.

Of course technology should -- -- is standing by would be had a -- Sony in his first ever North American -- as a suspect in the net job as CEO not pressure -- take it away.

Hi there -- yes -- rare.

Very pleased to have -- her right.

He is in new CEO of Sony.

Appointed a few months to get his first North American interview -- -- so happy to have you here on the network and have you joining us thanks to my cats I don't I wanna start out saying you.

Created some lofty goals for this company and turning it around its glory days -- how -- things progress so far in your.

First few months analysts have been nine months since I took the of the president's positions.

And we have a lot of corporate initiatives in place to really turn the company around make sure written.

We're focused on our core businesses.

Which is digital imaging and our game business.

And also our Mobil's business and we're making a lot of good progress and it's really showing itself really here at CS -- group that we announced yesterday have -- A lot of working you have done a lot of work here cutting heads your realigning the organization you're changing your management style as you go through the various priorities you have.

What do you think is going to be the real key and re emerging this brand in this company.

I think the most important.

Aspect of turning the company around is really to make sure that we have great products.

That really wow our consumers around the world and I think we'll make some great headway in terms of bringing some of the while -- -- -- -- -- -- You know what I think about Sony -- think about the walkman I think about the PlayStation.

I even think about the Blu-ray dvd player at some really iconic products.

Web -- iconic nature going to return because we've seen a lot of companies try to steal your thunder in recent years.

Do you think you're gonna be able to regain the resurgence.

Of the old Sony or is it not even about -- -- -- There's a lot of -- -- creativity and what we call the -- Sony DNA within the R&D organizations.

And the product development folks at Sony.

And -- -- great ideas we just need to make sure that -- aggressive ideas new ideas really -- the forefront and -- -- manifest -- -- -- he's actually -- but -- and that certainly is what response and that consumers respond how easily you talk about the hot new products you have this year than there are these are these so wow -- second a better gonna turn Sony around.

Well you know I think for example so and this is the new experience the we could we don't close -- we -- the Super Bowl.

Hi and -- Sony were famous for image quality and abroad via television sets and this phone.

Actually uses same technology so it's a very.

High eight.

Definition high resolution screen -- -- very famous for a digital imaging business and we've included one of the most.

State of the art thirteen megapixel.

We censor writing through this.

All right here.

So it takes great pictures as well and it's got all the entertainment.

Applications and connect -- -- -- network services.

Way and it's waterproof I've been dropping in the water all morning -- -- down -- well yeah that's pretty that's pretty key there though you know it's really packing in all of what Sony hasn't proven technology.

Into a very small form factor.

What do you say cats she had been naysayers.

There were reports last night there was -- -- -- I your big -- -- and television didn't turn on but a lot of people picked up on that momentum instead see this is just how Sony.

Is gonna have a -- -- have a hard time -- time turning things around well stated that.

All -- these are prototypes and sometimes we have these hiccups but you know that's a risk we take as I used to do at.

Paul but I think ultimately you know we -- turned back on hand the press you know there were there are loving the image quality of the the Newport.

Feel they are laughing now whole -- and -- emea Latin forbidden live -- -- right Atlanta that's a fact of life and accident critics what do you say what's the timeframe that you're looking at kids are really.

I say that you have done in.

Put your stamp on -- well I think you know some of the products that we're showing here at the -- design itself the presentation we did yesterday that certainly has a lot of the -- the the elements that I wanted to incorporate.

-- going forward more more products that come out will also have I guess my eighteen stamp on it.

And you know we always talk about TV business in the challenges there and we've given ourselves -- three years.

Since nineteen this is when he elevenths management -- -- hopefully will become profitable TV business by the end of this -- thirteen so you know a lot of things are moving forward right now.

A lot of work to do Stanley had Baghdad we wish you the best of -- flattener right in nearly appointed CEO study very happy to have you on first North American interview thanks for being on Fox Business that anybody thank you thank you thank -- thank you get in the seat.

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