This transcript is automatically generated
This because we have a couple of critical guests lined up -- once the celebrity the other.
Could his job as a rocket -- a similar my personal story and and joined a rock band started his own business off.
And the consumer electronics -- -- Hi day inning Connell let's just say it's good idea -- -- right about now I have to probably the coolest job in -- well.
And that's a monster VIP there's no one else is showing you this we argue an air right now.
I remember the days when -- headphones and earphones were just black or white and very -- long gone -- those days.
Monster has transformed their businesses started back in 2006 when -- partnered with Drake deeds by drain that partnership not only -- -- CEO monster.
Ended last here tell me about this new chapter in monster.
Well you know we establish what the business was going to be like.
And now would that -- easily -- over 50% market shorter.
M a business that didn't exist and we just blew up the retailers -- -- -- that.
But we found new ways of -- to the masses you know the meaning of great music.
You know educating young folks on what it takes -- film do grades.
By the way do you see his Segway he is doing the interview on -- -- segued that's how -- -- -- Li I gets around tell me about.
Their business and headphones because like I said.
They are now on that identity and showing off -- personality they're also very expensive.
What's -- -- and -- -- that you unveiled this year.
Well beyond -- the business of liberals really driven by Smartphones and tablets.
So you'll have great audio of those -- get a full immersive experience of high quality headphones.
And deal with our technology that we -- -- -- beats by doctor -- Now -- doing so -- hope you're monster sound.
Guilt or dynamic articulate and really -- very moving experience when he.
Have a look of ordinary iPod -- -- tablet or Smartphone that's that that's the celebrity at partnerships and retail partnerships very important in your overall army let tell me about fat.
Well you know we have to bring it to the masses and -- that people respect people who need our brand advocates so without the -- Tyson Bedford exhibit here.
We also was that the Drew Brees who.
Just signed on Willis has been fantastic as they can deliver it very powerful -- That the -- monster the company can't.
Oh and by the way Tyson back -- and exhibit are standing right next to me let's get these guys involved as they are the brand ambassadors really the partner is.
Bringing out the -- Tyson your -- the F static C artistic side cue -- ahead.
It's this regard to bring -- as well so these.
Are the bins that you couldn't pick from the top of this.
The inspirations -- -- tomorrow so.
You're doing like Iran or put on some -- and borrowers who.
Rule changes like you change your hands every day right there aren't very and a permanent and exhibit you're gonna after the hardcore gamers and just -- company announced a partnership E.
SPORTS what's -- about.
Hello I'm very -- about gaming and that's one of them.
Requirements in order to.
Be a monster you know you have to be -- about what you do have been stepping into the realm of gaming is going to be excellent because there's so passionate about the sound.
In the music side they have also -- to -- -- that is going to be different.
It's hot and it sounds good to and that's a recipe for success very quickly -- -- any plans to go public anytime soon.
You know love for your fans I would say yes but from my personal life.
Right at that moment.
CES 2013 will it bring it to you all day like today and tomorrow.
Pretty good pretty good -- Shibani Joshi at Vegas.