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BCS The Perfect Storm for Advertisers?

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    SB Nation senior correspondent Amy K. Nelson on the business behind college football.

  • Duration 3:29
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Switching gears here sports my next guest says tonight's big BCS title game is shaping up to the -- perfect storm.

For advertisers broadcaster schools and conferences win -- lose.

Notre Dame -- eight -- out at six point two million dollars just for showing up.

As the nation's senior correspondent Amy king justice here with more on the business behind college football Amy welcome back -- -- -- so.

As a money -- how does his BCS title game compare in terms of moneymaking.

Against not even -- other big college games but -- games as well.

While it you can't comparing him to the super Paul Wright like hate everyone would agree to the -- -- is by far the biggest sporting event in this country.

And the biggest money maker but for just a little bit perspective being if you look at tonight's game we got -- it it is the perfect storm because it got to programs that come from.

That are steeped tradition tradition history we've got Alabama which is part SEC and SEC fans are kind of crazy and but really intense and really while and then we also have Notre Dame which is probably.

The most polarizing team.

And -- costs -- I can agree with that come from USA but I'll say hello you know I really exciting that I think is experiencing even more dollars out as of that history because we described -- yes and you got number one number two and it you know if contract -- -- tonight and it sold about 85% of their advertising already and right now reportedly.

Ads are going for about a million dollars for thirty seconds that's a significant amount of change if you look at the Super Bowl Super Bowl around 3.5 four million dollars and you can compare the two events really so that's.

That's significant for -- upon its really -- on the rise particularly for advertisers but.

Considering that's about double what fox would get for World Series -- that one million per thirty seconds and that's the college game right to your point that's still an impressive amount of money as a present money and what's what's also impressive and this is obviously very -- for advertisers -- the demographics.

-- -- -- -- On the rise in close overtaking Major League Baseball the second us -- spartans country out of -- house first.

And the demographics it's 824 which is so important for those advertisers.

And those eighteen to 24 year old are are predominantly college football fans at the post -- a baseball fans knew.

How much older so let's not these advertisers I didn't realize this you have Ford brands discover Allstate mosquitoes and Vizio.

Which rotates sponsorship of the BCS title game right.

Last year 104 million advertising dollars -- to -- Is this -- sponsor so what's the projected -- take.

Them but what's the summer around our tonight can you really interest in our lab partner prognostication that this might set a record for the all time.

-- record for college football championship game.

That's going to be really hard to overcome we're looking at 35 point six million people we mean more people than not to tune in.

But here's the thing is that if that because of those numbers and because of the projections.

There there.

The future for -- -- the BCS in two years they're gonna have a fourteen playoff system.

That's going to be an estimate 400 -- million dollars annually.

Spread out aren't all the conferences that's -- that's over double -- -- -- yeah this spring and -- potential -- you know what college students in Indiana and in high school need to look at this and use it as a bargaining -- with their parents don't want -- -- because this is keeping those.

Those set financial institutions vital out -- top of.

And if I'm not I'm sad if I want another thing we can handle this pregnancy UK are Amy thank you so much -- -- what -- exactly written for.

Well I'm -- -- just saying well that's my cop I.

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