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Nutrisystem CEO Dawn Zier on the company’s boost in sales at the beginning of the year and its celebrity spokespeople.
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Are right now.
It's New Year's resolution time -- for some people that means it's time to battle the but c'mon admit I've.
Every year it's okay 56.
With a six or four -- And you do that by considering a diet plan there -- a lot of them out there taking a look at the big players in the publicly traded diet game -- well the stars -- Weight Watchers singers and actresses.
And you've got Nutrisystem.
Initial public eye is needed diet to stacked its front line with athletes so who's going to -- -- big -- -- 2013.
We're talking strategy with dogs years she's Nutrisystem CEO -- the new CEO here that's right listed on the job for 67 weeks.
So it coincides with the one New Year's resolution that everybody talks about and that's losing weight.
Have you seen a bump in sales in sign -- how does that work and in late December January for him absolutely -- -- -- And it's it's an exciting time press because you know we have a lot of ads out there we're doing.
A lot of a lot of marketing we we have.
Calls coming in the calls -- of our -- -- ringing ringing off the roof and we have a lot of or is coming -- tomorrow from our website as well it is it so busy that you've had to hire more people absolutely really.
Where where -- -- -- which states which areas Pennsylvania so they're called senate Hensley okay so I I when I think Nutrisystem might remember -- Barbieri right Levy she's she's done a lot of the commercials and then your biggest stars are also male athlete -- -- -- coaches.
Is that gonna continue and what is the strategy there.
It we believe the strategy of celebrities in real people so we have Terry Bradshaw -- we -- Dan Marino.
We actually put men's dieting on the map which is which is very exciting about 30% of our.
Up our tigers are actually men and 70% are women.
I'm Chileans out there Marie Osmond so a lot of celebrities but also you'll begin to see.
A lot of stories about real people if you listen to these real people who -- indicting they had very compelling stories very emotional.
A lot of success there -- so I think going forward we can expect a mix of celebrities in real people GAAP but I -- Have to say that it was stunning to me that -- well big Dan Marino had gotten and then how we slim down that was very impressive and I think -- don't really relate when they look at.
Someone like JoAnne Barbieri at picking hot script for her but what -- -- when they've that's a Smart Smart.
Decision to have gone that route because you don't see a lot of the other names doing that -- and yes.
Your stock is not reflected that the stock has taken a hit over the past year and certainly over the past five years were used to be around seventy dollars a share.
And here we are down 43% year for year you do get a huge dividends -- point 6% just yeah.
So that's certainly attractive and yet the stock continues to come down what can you do to get Wall Street excited about Nutrisystem.
-- teaching that's a lot of the investors -- having conversations but I really think this is -- trying to manage a system is a turnaround story.
On the -- focus on the fundamentals I think I love about -- system is -- to direct marketing company which means almost everything -- -- it is measurable.
Economic watch the TV -- you know having orders are coming in you know how conversions are -- there's a lot of things she know a lot of information that comes at you that you can immediately act on to improve the response rates to keep the customers with us and you've got to open to new menu menu items that I was looking -- -- very new products that authorities about it really -- I have to ask you this that today it is caught my -- in the New York Post there was an article where consumer reports did.
Popular diet plans in the new year and one of them is free it's an app and it's called up my fitness Powell and consumer reports that it was one of the most popular diets.
Not only -- it go up against the Weight Watchers of the world.
But now free -- how are you battling that.
I think if you look at the population are talking about 66 billion dollar weight loss industry.
And 80% of the tigers are do it yourselfers.
So that's a lot of diet is out there we are structured weight loss program that's currently aware of focus where we will be focused but.
If we can just get one or 2% of those people to convert into destruction programs wit the diet that works and other diets -- I love an informed consumer.
And went up so many people try to do on their -- and they say now they felt time and time again some people really wanna loosely when they get serious that financial system and it works it's scientifically based it's nutritionally balanced.
High in fiber high in protein -- in cars.
It's it's a good diet and it definitely works so proud of proud Stony -- grab it went to MIT is well she's no dummy will be watching how -- -- take hold of this company Don thank you -- thanks great -- Don varies Nutrisystem CEO and president.
Now.
