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An early read on sales figures had reached its fearing for their profits so how did they actually -- -- of an -- has all the details -- Guys well it turned out that final sales week of the holiday shopping season stage Christmas in the -- so the numbers are in now.
And you can see that December retail sales rose by four and a half percent that was better than expected and it beat last year's number as well.
It was -- December to remember for some retail winners and those are costs go without as the big winner in the group 9%.
Growth last month if you include gasoline sales.
-- -- is worth pointing out because all three of its popular brands gap old navy and banana republic.
Had negative sales numbers this time last year look at that up 5% we also saw.
A nice -- for Macy's however.
Macy's stock is is is down today -- only one down out of the winners.
Because they cut their fourth quarter guidance and they also say that they're going to be closing six.
Different stores in this spring bush from -- you can see another big winner and now it's time to get to the losers.
In the month of December they wanna forget this month -- you have Limited Brands rare miss 3% growth but a rare miss for the owner of Victoria's Secret.
I target and Wet Seal among the losers so what happened -- they -- so many discounts and consumers are of course so used to discounts.
It takes a lot for us to open a wild little bit wider so those discounts definitely hurt the retailer's profit margins.
Also while the traffic was in a lot of the stores -- -- browsing more than we were buying.
And then of course the over relying issues of the fiscal -- I'd super storm sandy they definitely had a huge economic impact announced we do look forward to spring not many people are optimistic it's going to be.
The favorable spring for the retailers either activities okay --
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