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7 steps to becoming an authority in your industry

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    Lewis Howes shares some tips on how to promote your business and help better serve your clients

  • Duration 5:31
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Welcome back online Cincinnati in my head hurts -- content -- -- content.

-- teed up for another one next month but in the meantime let's lighten things up.

On this small business Wednesday edition with Louis -- is joining us once again -- creator of -- influence and -- author of linked working.

We're talking about seven steps to becoming an authority and kisses board and top with reasonable for -- yet -- go for an over -- this.

Literally -- -- at the -- yeah we're still using the black I know I -- -- either it's in my bag and instead I care.

I'm more comfortable with what's up with excuses next time okay guy who got got it okay citing -- likely there.

Well there's really seven key steps I'm not sure you have the seven -- -- black.

The first one is thinking like a leader and I think that's.

Average people.

Think about getting by next month and leaders think about it yet getting ahead for the future -- Long term so.

As opposed like oh how many -- for next month how many reminders for next month or two day or how many of payment -- right now.

Even if you're struggling right now start thinking about next year five years down the road ten years were down the road you know start thinking like -- leader.

OK so leaders have planners and those include.

Multiple years of -- exactly exactly all right and then of course checked in at eight.

You've got to innovate so.

Gotta be willing to take risks I think from and the average person is willing take the risk so once you start thinking like -- -- start.

Acting career a leader right thing that's a reader yes and -- about this case -- -- dead to -- And you've got to start gusts are innovating.

OPEC but is that -- with.

-- -- -- -- -- It all depends on what you're she is your business but I think you've got to be going to shock people OPEC -- shock factor shock factor when I think of here's an example we always -- will notice they come out with something new on their their home page or something it is time to start shocking people -- -- freaks people out.

-- then they take a step back.

-- three months later people don't realize they're still doing the same thing they did three months ago but since it took a step back then moved forward the shock people first.

Bring it back and could even if that -- negative.

It is -- as a one off still there never was like I'm getting off FaceBook -- once and for -- still stay on and that's just and then -- I -- -- -- communication open meaning people blah.

Yes some personality into banks would guess that's to which you also want to the lines of communication with your your customers employees and and other business partners.

So you don't just want -- be you know.

Internalize the only information yourself you really wanna build relationships when I mean -- points -- -- communication open building relationships.

And making people feel like you really care.

Isn't anyone listening as the chatter and this is actually really funny.

He or she says seven steps to improve your small business and answer is an all the same one through seven -- Prayer really better for Christmas pessimistic very pessimistic -- should we be that pessimistic.

If you wanna be average thinking that you could be a pessimistic but if you wanna be a leader than you've got to be more -- I got a stay here respect your time.

You can't solve everyone's problems you can try to be everyone savior you really don't think of the big picture and -- Democrat and only focus on those things is gonna help.

Prior -- greater good of all.

Prioritize and also don't try to.

Be different one right here for those are really needed and try to think about it who are -- good leaders and what do you think Steve Jobs agree yeah.

But I mean he's he's an easy one think -- right.

I don't know.

But in my delegate leader yeah prayer for pets indeed it was -- -- business on small business insurance via a crack so.

-- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- I write in your list here this 71 out of the seven -- since keep learning.

You know when you think you know and all he'd you really spurred.

You want to make sure you keep -- growing learning.

-- like to surround myself with extremely intelligent.

Wise individuals I like to say I'm always the dumbest person in the room and in of them doing now I'm always learning and growing among people.

Yeah I like that there's really something I don't know always on -- -- -- side.

To someone else's opinion that I you can take from our -- and -- and everything else.

-- -- Retarded I don't somehow related thirty seconds flat what does it -- since January 2 it's very happy Wednesday announced Monday okay.

I think the most important thing is really to start thinking about the future.

As opposed to in order for started on business -- sort of thinking about like come gonna make money for right now we're in the money for next month.

Can pay my -- was -- -- and got us started for sure that's not gonna start small build up the small wins in North America I think.

Once you've.

Forgot your basic needs of business small dishonor we've -- I think okay what's gonna happen next year two years you can start really innovating creating something pension for people talk about.

Start changing industry.

For you can view it big -- 323 cents if somebody else does it.

Let someone else do it if it works take the credit if it doesn't work blame him.

That's because -- whole new chat that you know.

Doesn't it we explained in the top of the cell it's now on the side -- this -- and actually it's much clear from meter read everything so thank you everybody for.

Chatting with us standing kilos for -- nine -- website and your book on the screens.