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Korbel CEO on Strong 2012 Sales

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    Korbel CEO Gary Heck on the sales outlook for the company’s champagne.

  • Duration 2:54
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Well as we get ready to pop the cork on New Year's champagne -- -- already celebrating their finishing out 2012 as the number one champagne sparkling wine brand.

In the entire nation join me now as he does every year at this time.

-- thrown -- -- l.'s German CEO president Gary -- very happy new year.

Happy -- you that if you got a good year your numbers have been very good this year what do you attribute that have.

Well I think.

You know besides -- -- be in an affordable price campaign you know it feels like the people are tired of the doom and gloom that they wanna make everything.

A little bit happier those -- makes everybody just a little bit better.

In the number three brand also and I think this is crucial in grocery stores you really are saying that distribution platform.

For the the sparkling wine at -- has -- to be careful not to champagne to many times of the -- I'll make.

That you you really have really had success with the the with the safe ways of the world the cost goes well do you see that increasing in 2013.

Yes they do are certainly do because I think you're gonna see more people were doing one shop.

-- stop that type of stuff and grocery stores do that very well.

Also you know you had 2012 and Isaiah had a good yeah I -- had the largest amount -- sales by volume the biggest and -- -- -- -- ship except for of course the millennium.

Do you think that -- why is kinda coming into its own it is becoming a little more mainstream.

Yes I do it -- up today is.

One of the big reasons for that is because it's.

Everybody start to mix campaign mixing cocktails this campaign and make a little bit more fun instead it just so you know.

Great -- pop the cork and you know don't -- camping within think you can Nick's campaign with a lot of different.

-- -- Yeah there's a lot of cocktail mix is going out -- -- let me ask you about the demographics.

Of the nation right now do you find it got a younger demographic tourism more -- Older set and I know that New York in California still -- your top markets.

It's very mixed.

-- older or younger millennial.

The next generation we just about -- everybody because we have killed eleven -- -- flavors that we have a -- one now.

That we got out for a copier is doing very well -- that -- I think the younger generation.

And -- before like -- I do wanna ask you just really quick are you concerned at all about the emergence of the sparkly -- in this country come up.

And -- Sacco recycle of course coming from middle -- comic comes from Spain a concerted ultimate.

Dig into your margins next year.

No I do not.

Haven't been around for a long time being.

Changes from champagne that costs about ten years ago defensive -- you know I think it's so lower effervescent.

Are rallying in it from Italy in it I just don't think it's tapping into warmer secure audio I I understand that we did -- where were up tremendous.

What does that -- well said Gary I got some more breaking news coming out watching Gary heck always great to have you on the show course heavy New Year's see you whatever.

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