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Cinnabon President on Global Expansion

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    Cinnabon President Kat Cole on the company’s growth.

  • Duration 3:26
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Who doesn't know that sweet smell of sent a bond mall shoppers in peak as travelers follow their noses to the bakery -- nearest store everyday and it's not just here in the United States.

Tackle the company's president joins me now on the company's global expansion efforts congratulations you guys just surpassed.

1000 stores and you're growing rapidly but.

These two months that is in November and December -- for 60% of the revenue to franchise.

That's it that's when people -- in travel and that's where our locations are located in shopping and traveling and so -- where you guys growing it's not just the United States it's also worldwide.

Tons of growth in the US with -- -- on express model and our full bakeries but tons outside as well Russia.

The Middle East continue to be our largest and fastest growing markets and in central and South America as well what surprised me about the Middle East is I guess they have a sweet -- -- -- are listed above their ratings little bit different than the one we eat.

I think they certainly out like -- -- and so the top things that go on the rolls tend to be even.

Then we're in more fabulous than what you we typically see in the US chocolates -- miles all kinds of great profit even have a franchise and of all places Libya had had come about.

We found incredible franchise partners focus brands international is a really well built international franchising machine.

And they found the right franchise partners and that's what it takes to be successful and tough market final accident bond -- part of focus fans out who else we know from focus -- into the hands pretzels -- those southwest -- slots he's Delhi Carville ice cream.

-- and now let's last Sunday carve out -- birds away with something like that but getting back to send a bond you know.

And we all know that every now and then it is long as you do it in moderation and there's no don't harm -- eating -- -- it has 800 calories.

You have no plans to ever change that formula will always be a natural real product not a locale with -- artificial sweetener.

Now the way we get at helping people until -- responsibly is portion size we've got a mini bond that's only 300 calories we've got and told him beverages that are lower calorie so.

There's lots of ways to -- responsibly end the franchises the restaurant that restaurants that they -- actually the core of the business that is expanding into supermarkets restaurants tell me about absolutely so the heart of the business is still franchising we have lots of opportunity to grow franchise businesses but -- -- bond branded products in grocery stores are one of the fastest growing.

Divisions of our business as well listen upon creating products for other restaurant chains like Taco Bell and Burger -- average revenue -- Buffett one of your franchises 400000 dollars a year -- if someone wanted to get in on the all of these franchises what's the protocol.

They should go to sent a bond dot com and click on franchising and we are one of the lower capital investments.

Layers required in the franchising to -- how much -- all the running.

About 30000 for the franchise fee in less than a quarter vermilion to build out a typical full -- a bond -- okay we're having this -- discussion I got to ask is the fiscal -- gonna mess up your business -- franchisees you know what anything that affects consumer confidence and disposable income will affect people's decisions to travel.

To shop and that affects our traffic but have bigger picture is far franchisees they want to have faith.

That's the business climate will continue to improve tomorrow in the government really needs to show us that that's -- I'm gonna wrap up there I hope we have you back on because your personal stories remarkable started working at restaurant chain -- -- back when you were eighteen worked her way up through -- a bond.

Had never had a passport they -- just -- you wound up opening.

Sin of bond bakeries throughout the world it's a remarkable story here not -- for -- success and then you should be back on fox business and somehow the best you have a happy new year thinking and continued sweetened success -- -- -- -- --

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