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Brewers Association Craft Beer Program Director Julia Herz on beers that are presented as craft beers that are not produced by craft brewers.
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-- lovers beware before you crack open that artfully crafted seasonal brew Homer Simpson help me out.
Carriers.
Thank -- be careful that you weren't -- tricked into buying something else.
Regardless of industry standard some of the biggest growing companies like Anheuser-Busch and SABMiller.
Actually passing off mainstream product says craft Beers and it's not hard to guess why.
Us your overall beer sales in the United States were down one point 3% while craft beer sales.
They were up 13% but as big beer companies hop into the craft beer market more and more consumers are mistaking.
Well they're mistaking it for the real stuff what does all this mean for a beer lover as -- the industry as a whole joining us now does this.
Growers associations craft Mir program director Julia -- thank you for joining us I'm thinking.
Local Great Lakes -- -- in Cleveland Ohio I believe they would qualify as a craft -- what is a craft beer and is there actually is standard that people are violating.
Share what we don't have finally -- here and that's up for the beer -- in the marketplace to decide but we definitely deal.
Define what a craft brewer is an if you ghoulish even small and independent go hand in hand with what it craft -- it -- what isn't even is -- A good producing less than six million barrels -- -- year.
And independently loans and frankly some Beers in the marketplace right now restaurants and I go into.
Are presented his -- and they are not they are not considered craft brewers.
So is any kind of recourse I mean if you love you know Great Lakes -- I'm thinking right now they actually have burning river brew.
We're still like lie aligning Google is it from the midwest had -- you know you're getting the real thing had -- you know you're not what can you do about it.
Well one thing as we all news consumers as we look to -- the label to tell us information and anything we can -- and we did that so on SABMiller who runs blue moon.
Or shock tapped by Anheuser-Busch in that if you look at does label you cannot tell that they are.
By and large conglomerate global brewing companies and still -- -- brewers association.
-- transparency you know -- and we feel that that's -- How important thing for the beer -- to have access to.
Let's a lot of Google isn't a craft -- I always thought it -- who makes -- -- great.
There -- a 100% and by Miller court is and that's not something that's always readily apparent says so if you're buying lighting Google what are you drinking nearby I you know we are you drinking the actual old craft -- recipe here -- -- -- you know Miller shoved into a new bottle.
Well it's reality and all I can say there's a beer lover become informed about what you like and who runs the brands behind what you what you -- enjoying and -- at least have you know a chance to make here.
Usually -- to decisions.
-- I just said it's all relative listen I have some relatives I don't like -- I like outlining Google's at the same old Miller or is it lining cool what in my drink it went up by that.
It's a 100% and -- and Miller Brewing Co.
and it's up to you -- -- -- levered to make an informed decision.
-- our -- the the big beer companies -- their old you know they're -- it's it's like Taco Bell they serve one thing in fifteen different packages is that what.
The beer companies are doing are they putting their product into different labels.
It -- -- interesting what's going on in the minds are becoming blurred right now we have 2300 -- in the United States.
97%.
Of them qualify for our definition of craft brewer smile and independently owned and yet still so much of the beer in the marketplace that has sold by the large producers is very hard to tell Julia that it's not.
This is a simple yet it seems like a simple question I'm sorry to keep hit -- on it now are they are fighting are they putting in their product as good as it might be.
In this saying you know in five different bottles with a different label but it's the exact same thing if I go get a six pack now is that what they're doing.
Not that's not at all what we're talking bad here we're not talking about equality we're talking about -- uncertain brands that's very important.
So why would this be a problem for not talking about quality.
His -- deal like they started to say 2300 -- today in 1978 for example we had 42 drilling companies.
A very low point kind of in our beer history -- beer lovers.
And -- it seems to have evolved a new marketplace for Fuller flavored.
More forward with -- more forward with cops.
A -- place in the market has been established by this money independent craft brewers.
And that is not happening pre 1980.
And sixty daily got large global producers trying to get into this space that this non independent producers created and that's been here this non independent producers do not have the same access to market that the large producers -- Quick question for you Jenny -- now -- female craft beer or one of the big guys.
Net is and I can't see and out of there's there's that no it is not craft beer in based on our definition of what -- -- parents release we appreciate -- Julia I'm sorry -- college at least to please forgive me Julie crown appreciate your being here we wish you all the best.
I know that people who are big beer fans -- like Kraft spears wanna know that they're getting.
Beer from a smaller company that's focused on just that kind.
Product thank you -- Thank you.
