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More Consumers Shopping on Their Smartphones?
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PayPal Shopping Specialist Claudia Lombana on the increase in mobile shopping by U.S. consumers.
- Duration 3:46
- Date Dec 26, 2012
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PayPal Shopping Specialist Claudia Lombana on the increase in mobile shopping by U.S. consumers.
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Yeah.
-- her buying on the initial reports on holiday retail spending coming in well below expectations.
A bright spot for retailers with more more shoppers using their Smart Balance to shop and make purchases.
-- -- Claudia Rombach is here -- cloudy triple -- happy with us happy holidays.
Happy holidays thanks for having me says shoppers are turning to their Smartphones more often but.
Are they just window shopping just kind of scanning -- products on their phone sitting on -- trainer during a commuter whatever or they actually pulling the trigger and making purchases.
On their hand held devices.
They are definitely pulling the trigger and making purchases just four years ago mobile commerce is something that barely existed but today.
At PayPal we're expecting to see ten billion dollars spent on mobile devices.
And not only -- consumers actually making purchases on those devices.
But they're getting warmer -- comfortable making more expensive purchases we've seen some amazing dollar amounts when it comes to those purchases just this past Sunday we saw one of our top five purchases for the year.
41250.
Dollars for our -- purchase on a mobile device.
The -- he sent along with a PayPal spending are unbelievable Cyber Monday -- -- -- 190%.
Increase in global mobile payment Black Friday.
This -- 193%.
Increase.
The number sound fantastic and we're really seeing an explosion.
A shopping this cyber shopping.
But again if you put it against the backdrop of the overall spending culture people are more wary would you agree of opening their pocket book overall right now.
We are regularly seeing those two and three fold increases as you mention.
When it comes to mobile spending the growth is still there you did point out the retail disappointing this holiday season but when it comes a mobile and online sales on land sales according to comScore actually for the holiday season.
November -- December 23.
An increase.
16% year over year from last -- so we're still seeing that spending happening and when it comes of the mobile arena.
Flexibility convenient right consumers not really in prayers and not -- analyst.
-- -- -- viewers says 16% but again against the backdrop of the still historically very flat.
Very depressing spending culture so yes this segment of the retail industry is growing by leaps and bounds.
Which is encouraging.
But again overall for the economy is it enough to make a significant dent it actually expand.
GDP.
Online sales actually only account for about 10% of all total holiday sales.
So as you mentioned we are seeing -- decrease across the board a lot of things impacting consumers -- here.
The economy hurricane sandy.
Even the tragedy in Connecticut really kind of changing the -- when it came to retail sales so overall retailers are gonna see a drop this holiday season as you've been reporting.
Mobile helps online helps but it's not a solution over also problem cloudy why do you think people are going.
And doing their shopping online vs hitting a brick and mortars Tracy was describing her experience just a couple minutes doesn't you know Walter.
Little more quite than they were last here at this time.
Other -- woman because.
That would the flexibility that their offers literally your ability to purchase any time anywhere any way whether you're at home whether you're on the train -- the year in -- cafe -- it gives consumers not only the ability to make those purchases whenever they want.
But it's great for tools for comparison shopping.
For finding great deals and promotions are able to do that now right in the palm of your hand you've got that power and basically miniature computer that you carry with you.
Everywhere so you're no longer bound to how many go into a brick and mortars -- -- the signs signs of the times Claudia Rombach thank you so much for joining us.
Thank you.