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Hickory Farms CEO on the Holiday Shopping Season

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    Hickory Farms CEO Mark Rodriguez on the company’s strong sales during the holidays.

  • Duration 6:39
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-- we'll take it from this Italian American nothing says a moderate like processed meats and cheeses and don't the schools -- -- farms now.

That is what they do.

But that is not -- -- If you have not seen their catalog of god in their stores and you simply haven't led my friends and if you haven't tasted -- -- venues simply.

Haven't experienced have delicious the holidays can be.

How's that for something better that -- design of this stuff.

Suppose those -- -- a lot of it.

This is Hickory farms time and for folks like -- have tried this stuff it's a Mecca.

For overwhelmed shoppers everywhere after all you can't eat at Coach purse and you.

Well and you really can't Sarah -- -- -- -- -- to and you.

But you can -- down it's better -- log -- still have money left over for the whole family and while you're at it the whole neighborhood.

And doesn't agree on CEO mark rodrigues -- market have you.

Great being here we can you know you really don't respect -- Syrian state of the rock star thanks for having to deal saying -- acre mom don't -- -- are looking at the same rock star than Georgia Cypriot.

But you know what's interesting is you're saying in the break -- that the Christmas season is you're used season.

It is were brand that has a tremendous history in our country we have been part of millions of Stanley celebrations were about -- nostalgia -- authenticity.

And so we're really at that moment the holiday moment when families are gathered in their enjoying you know not only great tasting food but also.

Thinking about times -- very special in their in their lives it's -- did break down your buyers.

We are we're a brand that satisfies all Americans but -- primary buyer would be -- a woman.

Vying for men -- for -- primarily yes it's.

To get to restore some yep that's but it that's the same as with most brands mean she's the gate -- of the household in most regards airing in most.

Of my branded experience and in that would prove to be.

Does so with Barbara doesn't work in reverse -- men by for women absolutely in fact we don't hear as much of that my -- I -- some women.

Crazy I don't believe it.

Who would say if you were to give them about your finds.

They would they would say no that was when I was planning.

In some cases that may be that that may be true and other cases.

She truly enjoys our product I think specially with the work we've done over the last few years to improve the quality of our products.

We've invested a lot to make sure that that experience that I talked about.

-- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- You idealistic as a guy you can't lose -- -- -- get because even if the woman doesn't like it.

You keep it there you know but.

-- what are some of your biggest sellers.

Well this box that I have here today in front of me -- really it's one of our very best sellers that states -- party planner.

It hit its comprised of all the blessings we offer -- -- sausage -- simmer -- are best Jesus.

Nuts to lighten things up it's really -- that you can share with your family.

And this -- would sell for about 4545 dollars of which five dollars.

Is then donated to share our strength to support there no kid hungry program which is program designed a child childhood hunger in America.

And fortunately for us with the support of our consumers we've been able to to donate over two million dollars last few years to share our strength.

Toward younger and I'll read it we -- it and I was worried though for your future not yours -- obviously in the country the next level the company.

-- the food please they came out and they wanted to so everything's going to be some Israelis resume rally and they might look.

Twice of what -- -- how do you tell them this is good stuff.

Well there's two parts of the food industry that are growing there's the the health.

In wellness aspect of -- members also the indulgent and and were brand that's consumed during the holidays were people allow themselves some adults and so.

You know that would just that would be shut and don't be wanting but the second you are my food period that the -- alternate -- -- the sense of this that it just the same pieces as we reformulated.

To improve our products we've also.

Reduce the sodium is an example by.

25 what is has the -- this analysis is that sounds he's fabulous -- that is as one of our fastest growing product it is it is.

-- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- Eating just -- trees actually when you would get the nuts -- been added when you look at some of the mixes have been added that's really the recommendation of the women.

Who were who were buying gifts for their families.

We also have new gifts that we've launched into the line this year.

There are fit to have very limited amounts of the proteins or -- -- beef and -- proteins and their it to comprise more of next in mixes and things of this nature because that's what she said she wanted.

Well you know you can get a mixture of everything mark rodrigues Hickory farms CEO I'm telling it and then you can't go wrong and Kansas are immune -- -- there but anyone.

You know you can -- that -- person I don't know how many times to stress this.

Thank you very much thinking he'll just very -- before I leave I just want to say a couple more things.

On behalf of the associates it Hickory farms we'd like to present you -- a gift for the holidays really.

-- this year use that.

Do what you want to let you know it's for you was from out as they're coming up -- -- it from -- -- from -- to you well I do share of that city on the site today and what else so -- thousand wanna tell your viewers that we have 750 kiosks that are open.

They're fully stock were waiting for you to come.

We believed -- the Christmas shopping is going to be late this year -- later and has historically.

And we're we're ready to serve you were ready to do that every easy get in and out of and yes they are good aren't go to our website at my at -- the -- anchoring Intel's I don't around one of those students the last thing is for your for your viewing audience we have a special coupon.

That we'd like to provide to them so that they mentioned Europe they go to our website in -- -- Cavuto -- -- dot com you can download coupon.

And get five dollars off on the purchase of their source.

Not only am -- superior -- trying to solve this fiscal cliff now you get discounts.

On.

Hundreds of wells connected -- -- --

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