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-- making millions news news break here making millions in the markets may be easier than you think.
At least according to our next -- -- -- you had to do was open your rise.
And see what people are wearing what they're watching what they're listening to our next guest did exactly that.
And turned 20000 dollars in to two million dollars within just a few years joining us now the guy who did that Chris -- author of a book called -- -- -- At Wall Street all right let's go to 2007.
We know what happened at the end of 2007 the mortgages blew up.
-- -- twenty grand.
And you started looking at the world around you tell us first in the broader picture how you put that money to work.
Yes banks flares -- lapping at Wall Street is simply it's simply proves that ordinary people.
Can pick winning investment simply by developing your critical sense of observation.
And what that means is being able to identify trends on the street and through social networks.
Slightly quicker than the professionals on Wall Street.
And when you identify those game changing trends.
That have the potential to impact publicly traded companies it's learning how to leverage and monetize those trends in making investments in publicly traded company.
-- -- very simple you're talking about an observation.
And then doing a little just looking for blogs and seeing what the zeit Geist is of the current feeling in America or whatever country and then investing.
Let's show people examples of names that you really profited from.
We start with IMAX talk about what year you looked at this and why you liked it what you did.
OK well I'm sure you've seen the movie avatar I thought an IMAX theatre all right I walked out that IMAX -- and the first thing I thought is I just saw the future of filmed entertainment and a big piece of that future entertainment is going to be in 3-D and it.
I think you know myself -- -- IMAX theater once every two or three years at most.
But walking out of avatar I realized I could see myself visiting an IMAX theatre.
Twice maybe three or four times a year as a result -- this 3-D movie triumph and Wall Street figure that out -- telkom two or three months and IMAX had an amazing run if you made the investment the day after walking out of that movie.
You have had a tremendous opportunity to leverage that information.
Quicker than Wall Street could digest it.
Now let's take into the great -- what's it -- it it has been although again you talk about it trade you've got to be really careful because things go up and then we know they come down let's get to Nintendo.
How did you jump on this one and one.
Okay wall Nintendo my brother's 21 birthday yesterday go anywhere you want you so don't wanna go to.
I know the whole world Wall Street was talking about PlayStation.
And Xbox know let's talk about the week.
But actually seeing kids and adults in Iraq with the week.
And seeing the amount of energy they had -- system how I knew it was going to be a huge hit.
And before Wall Street -- -- any credit for the we any credit I realize this is going to be a revolution in video game.
I'll just from seeing real people in Iraq with a device we -- to weigh in terms of I have also -- -- how long you hold the investment whether BI -- for Nintendo the moment the investing public or Wall Street at large.
Comes to terms with the information that you had known weeks or months earlier that's when you exit the -- -- that's when you exit the investment.
Right that's right because then it starts to get a little stale at least that's your perception blip pushing -- and play devil's advocate.
I agree with you look around you -- oh my gosh everybody's -- -- jump in and then get out.
But leap -- for example when my daughter was very young I -- this is the greatest thing it's the greatest toy company.
If we're struggling it was have been a lot of trouble getting off the ground and I kept thinking -- -- stopped responding.
Crispy -- another one for example where everybody was talking about Krispy Kreme and the flashing signs of fresh hot -- -- and that we know what happened there.
You know sometimes a great product -- not necessarily make a great stock.
Well it really depends -- that great product core relates to sales right and the case leap frog in August of last year.
Every mommy blogger was talking about the leap -- how does is going to be the biggest -- -- Christmas season it was obvious.
That this -- was gonna selloff in fact it was or reselling our Lotta stores' share -- Wall Street didn't pick up on that story until October if you would have initiated the investment in all -- when mommy bloggers are talking about the leap pad and LeapFrog.
-- have made it the stock doubled basically and sixty or ninety days at a time Wall Street digested that story.
The play was over right so it's all about.
Getting involved in the real world involving yourself what bloggers on the street looking around you reading -- -- the movies we're living life not reading.
Financial press and making -- investments off of what the financial world already knows about -- -- trying to pick up on those trends slightly quicker.
I'm with you Chris and the book is called laughing at Wall Street he's living proof that you can do it -- you gotta be careful it's a trade Chris good to see you thank you so much good luck with the book.
Banks less Chris Camilla great stuff -- what.
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