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PR Move By the NRA?

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  • Description

    15-Seconds.com co-founder Bill Harlow on the NRA's press conference one week after the Newtown shootings.

  • Duration 4:20
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This transcript is automatically generated

Bill hollow he's with fifteen seconds dot com bill is a public relations expert -- many years experience in the field.

Bill should be and already be saying anything right now.

I think they should I think they were wise in waiting -- -- waiting period for several days while this tragedy.

Unfolded.

The -- comes a point when they do need to say something to establish their position and -- getting into this game.

In this this crisis is different than -- -- others that are preceded it as bad as Columbine and Virginia Tech and others -- I think this one as a special resonance with the American people.

And they need to recognize.

This kinda active my company fifteen seconds strange.

Organizations how to deal with crises we tell them he need to recognize when something just -- and ebb and flow of high and when you're about to -- hit by tidal wave I think they NRA's about -- be hit by tidal wave.

And unless they deal with it forthrightly.

They're going to have that -- A tremendous impact on an organization can't just put everything off that -- justices go out there and say virtually nothing.

They said they gonna make a major contribution to stopping this from ever happening again d.s from reading between the lines does that mean -- going to make a fundamental shift in that policy.

And accept some restrictions on gun ownership.

Well it's not clear to me that they going to say that but they -- is right.

That they can't go out and just have rhetoric he can't glad to see the same talking points that the extent in the past they have to put something on the table don't think they made a mistake when they announced this.

This conference and they said they were going to.

Making it meaningful contributions.

To that something like this could never happen again.

In -- PR world you don't over promise I think they've promised something they cannot deliver on it no matter what they do.

You still could see these kind of situations that was that would.

But -- -- would -- -- -- -- think could never happen again should've said make it more difficult for it to happen again.

But they do have to they had the right that they have to go out there and provide some substantive contributions little contribution don't need to be necessarily.

Backing off totally on their own positions they could use the enormous strength of the gun and ammunition industry to help raise funds for -- healthy.

That causes so they could do a number of other things I think they'd -- don't warnings.

Blindly you stick with their old talking points otherwise they're gonna lose badly if you were advising the NRA.

Would you tell -- Latvia.

Just go out and read a statement all go out read the statement and answer questions from probably a hostile media.

Well if he's prepared if he's prepared well enough we've been trained to do that if these practice and knows well -- hostile questions are going to be yes I think he should take some questions if you school out.

Restatement and walk away.

He looked guilty look like you're on prepared to answer those questions whether he's ready to back up.

The the things that they're prepared to offer whether they really do have meaningful contributions to offer and that is another question if he doesn't.

Then he ought not to go out and face a hostile press a meaningful contribution what could that be well gotta be something dramatic can mean if you but he stopped.

This thing from ever happening again I think it's a problem for the NRA because big debate and it's about the guns that were used in the shooting.

Don't -- the -- definition of the kinds of guns we talked about banning.

But there comes a point in the public discussion that is so emotional where facts take a backseat.

And I don't know how the NRA deals with that that's why I say I'm not sure talking now as the voice of the industry is gonna -- any.

They can say things like.

They -- president set -- this this the task force to looking into it because it would likely.

-- I passed out com wanna task force the media won't expect -- out of the president has proposed it if I had and it has said it up and vice president leading.

When I say we'd like to see that we want to be part of the solution.

Not give an answer to say we want to be there with wanna work with the vice president and the president to come up with a solution.

Today well look like they're negotiating another words in and we wanna be part of that we wanna go -- -- -- they come right out say you know what we're gonna reverse themselves and certain things and we do agree that a certain type of weapons should be.

And I think it's premature for them to -- a step little later cars and about it off don't -- him out there that show that you are you willing to to deal and you're willing to talking willing to learn.

Annually to educate your members and the public about what you're you're and we will Holloway appreciate your expertise in this area -- -- a supplying it today thanks very much -- -- thank you.

But I want to take a look at the Dow Jones.

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