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A look at the business behind it, the effects of it -- and the all-important question: how do you get your business on QVC?
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It's live 24 hours a day seven days a week.
It has over 22000.
On air guest appearances every year including celebrities like rap star fifty sent.
Who made news last month when he sold over a 170000.
Dollars worth of headphones.
In just nine minutes -- seen in more than a hundred million homes in the US.
And in a few hundred million across the globe.
It's a place where if you're lucky enough to get on he couldn't give your business the kind of exposure that many onto the -- -- can only dream up.
And it's all located in the small town of west Chester Pennsylvania.
One of our biggest strengths clearly is being a storyteller and being able to.
-- brand to speak to what really differentiates it in the marketplace decide which it.
Doug rose senior vice president for programming QVC.
Said with the exception of 2009.
It -- positive growth since going on the air 26 years ago it shipped over a 160.
Million packages last year.
And its global revenues were eight point three billion dollars.
QBC is an empire that can give businesses exposure like nowhere else.
-- getting on the power house channel is not easy.
We absolutely insist on.
Every product that we offer going through -- very stringent set of quality assurance standards.
And it's not just how the product performs and we substantiate the claims that that product is seeking to make.
But also how chips and can it arrived in good shape so that a customer is really happy with the purchase expert.
Vice president production Scott -- Davis a Torah around the massive 58000.
Square feet of students.
This is the -- producer's desk.
He -- their concept is rooted in what they called the backyard fence -- -- talking to their customers casually as if they weren't named bear.
He also said with product prices ranging from twenty dollars to 2000 dollars.
All about giving the -- -- variety.
We're really in New York based company river restaurant Brooklyn New York -- rose in the CEO of New York's iconic junior's restaurant and it's famous cheesecake.
-- a lot about the exposure QVC to bring in both direct sales and name recognition.
When you're on TV get a chance to tell the story.
Where's -- people -- -- -- -- they walk by they don't really get hold back storied history.
And what a history it is -- grandfather started the company on Election Day in 1950.
And -- between flat -- to -- avenues in Brooklyn became a New York institution.
There -- -- being on QVC.
Took their story beyond its New York roots transforming it into an internationally known business.
I'm back in 1995.
We got selected to -- on -- We went on air for about four and a half five minutes I think we sold 2400 -- -- which at that time was such a large amount for us.
Fast forward seventeen years it now sells an average of a 150000.
Cheese cakes on QVC.
Every year.
And the company has exceeded sixteen million dollars in sales in 2012.
This is -- -- -- at the start -- eight cosmetics made many unsuccessful attempts at getting their products on the channel.
Had sent them how to extract a few years and never got -- chest and then me -- acting cosmetic executive women awards and a and there's.
Thousands of women hundreds of brands and we -- -- concealer that.
And that night we in that age how to conceal and that's what got us the chance.
Now -- current he's made over 200 guest appearances since -- going on the channel in 2010.
Is extending to a new office after her company tripled in size with revenues going from two million dollars before launching on QVC.
To more than forty million dollars since being featured.
And still the big question to business owners remains here what do you do to get on QVC.
We are looking for products that are not -- the idea stage we need products that are in the production stage.
-- an -- leader has been some proof that they can support a significant volume.
If the customer tells us that she's liking us in a particular she's reordering -- we are very eager and quick to get right on that reorder.
And you realize after walking around this massive complex which feels like its own little world.
That needing to get that reorder fast is so important -- -- satisfying the customer is at the heart of QVC's business model.
With 95%.
Of all the revenues that they generate every year.
Coming from people that I would them more than once.
If all we've done is convince someone to buy something we -- we need to make sure that.
We can deliver on the promise that we've made and so.
She or he comes back again and again and better yet -- difference I'm Christina Scotty for Fox Business in Westchester Pennsylvania.
