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Holiday Retail Insight

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    Craig Johnson of Customer Growth Partners gives his outlook for holiday retail season.

  • Duration 4:08
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Is joining us -- for little more insight into this final weekend before Christmas shopping picture Craig -- president customer growth partners.

And us on the telephone this morning hello good morning or you get doing OK I we -- the apocalypse -- the pluses and is good despite big selloff in the markets do you think that people look at the selloff in the markets and get a little concerned now in.

They had any last minute shopping plans maybe they'll put him on hold to blow off completely what's your take on where our -- in terms of the retail picture cracked.

Well we don't think the the marketing -- have a huge impact this this this late in the game boy that's more the margin this is.

You know this holiday we predict it was going to be just kind of a so so holiday.

You know we knew wouldn't going to be -- you know the big -- -- -- -- a big bird holiday and a small bird out sort of debate in the being a Turkey.

-- Turkey -- so quantify that for me -- he thinks you know that the gonna look like.

There's a -- -- metrics last year holiday was up five point 8% this year we predict who's going to be about two point 8% and everything we've seen to date this is going to be to put it and they even lag data little bit really given all the nonsense and Washington and and also -- yeah -- situation and it's now.

Certainly I was just gonna ask if -- -- usual suspects that the economy you brought up the tragedy now exactly a week ago.

All right so what are people spending their money on if they've been.

Spending fewer dollars obviously they want that dollar stretch further so what are the priorities.

Well.

Apparel items in this still remained the single biggest gift and in apparel has been relatively strong in an otherwise week's season.

Consumer electronics parts of that are strong.

The mobility products BI phones to tablets are still -- And didn't games the -- you up platform is very hard aren't particularly at 32 gigabyte.

Thanks to -- most of the usual suspects the differences you know there's no big flat panel TV driving overall sales and consumer electronic.

How -- major retailers do with the inventory strategy.

Well -- well.

We we we see a weakness out there.

The weakest of the consumer is translating into heavy -- inventories.

-- yes we're seeing already sales -- -- -- in the luxury it has some of the mid tier players.

Heavy inventories because.

Sales have lagged already weak expectations so.

Again this this -- size -- -- or to come out force and and and we anticipate.

More those in the coming in the coming week.

That's encouraging.

What -- serving -- in terms of how people are doing their buying online vs brick and mortar that's it was a fun discussion to have this -- year.

Well the -- is distilled post substitute this time to be here we're going into the -- -- -- depending you know on about what you're buying apparel these did that's still people wanna.

Normally elected you know is -- touch -- try on the product.

-- it is rapidly as in past years.

So it's about you know we're used to be 50s70%.

Your -- now it's more like 12% your -- growth which is still very rapid -- and much stronger than you know that and the -- stores.

But not quite the break that break -- pace of past years.

You know -- -- looking for a trend here but the timing of Christmas obviously buying on Tuesday many people have the rest of the week off.

Do you think that will bode well for the retail sector will people -- -- after holiday shopping.

Well with a very much so because this has been a -- -- -- lackluster season.

It was a very long post Black Friday evolved over the longest history I think it's.

Really decelerated through you know right -- yesterday.

And what we're looking for this sputnik we called the second season retail would be -- Christmas to what New Year's week.

We are a lot of Rico to bring out new products not just picked over inventory.

And we think that's going to be a big week.

They won't won't turn a good seizes terrible season to a good sees little they can maybe bring it up to being -- -- -- -- -- -- All right so that's in China -- Craig Johnson president of customer growth partners thanks for sharing.

-- -- outlook for us on this holiday retail season thanks again and we'll have more --