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Sorry I can't have a good burger meat eating out is my -- for a meal of choice but never did I think I would have the option.
To eat the rapper -- -- -- well I lived in Brazil like could Bob's one of the most popular fast food -- in the country.
-- now serving -- burgers with edible wrappers be ad campaign claims they're customers want their food so badly they can't even wait -- and wrapping it.
Here with -- achieved through all the details include rappers might -- branding expert -- can look.
Bruce thanks for coming back to the show.
Out this I mean is this marketing genius they're saying off people can't eat they -- show the holding -- about -- burgers at Alicia.
Well there's two things you have to think from a marketing point of view that -- exactly that the burgers so good they can't wait they just got a -- right into it.
But come -- that's kind of like wearing Crocs -- you don't wanna take your shoes off to take a shower.
-- I'm sure that people are gonna buy that.
But there's another thing you gotta think of 17%.
A fast food in this country is eaten in -- that's why they have.
French toast sticks and burger bites and chicken tenders and the big -- the big.
-- burgers like when you like the -- in the car yeah.
Grapple mop for you can take him in the Cardoza the suvs for the fast food get where they make the money.
I hear you on that point it makes cents you know from the point of -- if you're really on the go but here's the problem the rapper serves a purpose it keeps like that he -- in the dirt in everything -- everyone who's serving it to you off of it.
So when you get the burger you can peel off the rapper and -- in theory have a burger that's you know sort of less contaminated.
As opposed to what my good friend Josh patches eating right next we are stage manager who keeps biting into this or burger that we -- -- and -- from -- I think it.
These eating at filthy dirty rapper just to be a good sport I think he's getting hazard -- this but brisk in my -- -- the -- serves a purpose is my point.
Well you know I think my roommates in college did that to that you -- Iraq I'm not sure with for the same reason.
But remember I mean we talk about this every -- -- what you are not the market.
You're concerned about dirty hands your concern about all that the people who are consuming these products we know -- these products to begin with.
They don't care I think the big problem is what happens when they like the -- or more than the broader.
Well OK I mean it adds I was in reading about it they said that they were at the whole point was to make rappers that tastes like the through that variants of their -- -- labor rappers and then this whole business could expand that's mysterious about -- getting.
Captured what you could have I had yeah.
-- could have grilled onions may do you -- your burger and then you order a lot I want the salt and vinegar rapper -- I want the most Stewart and underground for.
-- -- from a branding point of you know here in America do you think this is something that can actually take -- Sure I think people are really yeah.
Yeah a friend first of all your -- -- -- we'll leave it just gross you out her watch this mom because you won't even know.
It'll get -- in the store it'll get you eating it.
Yes I think this would catch on I think people would appreciate it and who knows where it'll lead to -- Actually be -- -- mean we were just looking at a list of what these things are actually made out of I mean.
Dried fruit -- can be some of the -- say it could be made out of mushrooms.
It doesn't necessarily.
Straight -- go right -- -- groups what did what did delicious idea that is.
I'm gonna wrap my -- -- routes that just like the perfect hoping to the end of -- top day.
I gotta tell your fruits nuts and mushrooms not a lot healthier than what's probably in fact it wasn't too long ago we were dealing with pink slime.
So I think it's you can control it but I think you're right the question is what about people touching it what about -- protective barrier that it's gonna give you.
Right now it's a novelty -- will try it because it's a novelty what happened after that.
-- -- I don't know I have to say that are unfortunately are stage manager isn't here now because he walked up and drop dead from eating all of that under wraps her -- -- out.
It's not a great endorsement but to be fair that was just from -- in the building that wasn't actually -- edible what we didn't tell him out before we asked him that you -- so small we think that problems here at this hour and it's -- -- but.
-- -- thanks for coming on we appreciate it.
Thank you Melissa I think the people who score here -- the people who own the patent for edible underwear they finally figured out what to do what it.
DO -- don't think about edible underwear around my cheeseburger that was just a horrible image but thank you anyway are right here.