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Brookstone CEO on Product Price Points

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  • Description

    Brookstone CEO Stephen Bebis weighs in on product prices and sales.

  • Duration 3:03
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Online shopping sales for Christmas I expected to top 96 billion dollars -- -- specialty brick and mortar retailers like Brookstone -- Joining us now the CEO the president has to -- -- as.

As -- they -- for joining us that don't ask you about something that I've seen that trend in your stores and you're you're -- making it seems a lot of money with BI had.

The iPhone gizmos he everything that from the cases to the the white pfiesteria the Bluetooth stereo.

But a lot of those items are cheaper online very very fine indeed got -- got to lower the prices -- that.

-- -- -- Quite frankly I think our products are the best in the market there around beautifully designed.

The unique just -- Brookstone.

For example are Bluetooth keyboard case.

The keyboard is removable and it runs on a Bluetooth.

We're very unique event in the marketplace so we find our products to be.

-- much better value falls apart you get.

OK and obviously this is a unit of -- job and around -- used to be the CO Brooks and a good friend of might of the show for many years -- -- coming into -- not kinda keep -- up but the trend blaster he came on he was very much about the speakers.

The -- -- speakers in your iPhone and also the projector that HDMI.

Projector.

How are those selling this year vs last year.

Well there this selling very well this year and -- much different -- we've -- them dramatically for example the -- we took it from 35 -- humans to ninety's now we have high definition.

It's also owe on it it also is there a rechargeable unit and so we've got a great job of improving that unit.

And it's I'm a much better project to than it was last year and how wireless.

It's it's 209 dollars to -- the price point is kind of not not too crazy out there.

Others are things that are actually you know you talked about that big -- that is the streaming devices everything is now wireless by thousands of things but also.

The -- full bottle wine -- -- that -- dollars that's also.

You were saying I really picking up the shares priced in popularity and that's 49 bucks to get that price point -- -- better for consumers.

Well I think the price point is excellent in terms of enjoying.

Your dinner with -- great bottle of wine you don't have to.

-- -- -- if you just insert the area her right into the bottle and it it air rates right in the bottle so it gives you this.

Magnificent taste it lowers the tenants and then you can drink bottle after bottle you'll have to wait to -- -- Several -- -- a -- like I do wanna ask you about sales at Brookstone dot com how our online sales tracking for you this year.

There aren't tracking.

Way over last year -- kind of -- an -- increase -- sales oh I was amazed yesterday.

Just five days before Christmas and we had a fantastic day that's because we -- we're shipping.

I think about it -- -- this is a -- got time for -- we appreciate your time and holiday season and we'll talk tease and thank -- Thank you.

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