Nielsen Buys Arbitron Radio Ratings Service

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Those are able to god Villa of -- TV ratings business in a deal today you buy out one of the few firms that ever survive can be against it.

Dennis -- has that story -- it sounds like it's like all Big Brother now under one roof.

-- jury -- in the Nielsen Co.

has for decades dictated out billions of dollars in TV ad spending get divvied up every year.

And for decades -- -- Was one of the few companies to -- challenge that de facto monopoly now Nielsen.

Bull by its arch rival paying one point two billion dollars a 26%.

Premium over where -- -- closed and trading yesterday.

Now -- -- shares are up 25% or so today reflecting Nielsen's nifty nice -- The company's figure -- -- and boost.

Nielsen's per share earnings by more than 10% extra.

And maybe two years and Nielsen trading up almost 4% today -- -- -- of 1% on that same news.

And so ends a long running rival in the ratings business.

Where Nielsen has just.

-- V Dominique giant for ever in the seventies and eighties -- trying to Nielsen.

Fierce rivals -- -- particularly strong in local market ratings Nielsen clobbered -- over time.

Barbara Tom retreated into -- only today Nielsen vastly bigger firm its revenue more than ten times the size of -- Tron and Nielsen net income.

At more than five times as large as arbitrage together the two firms look there's six billion.

In annual sales and that combo may be -- 350 million in net income.

And the past two years -- stock price up almost 20%.

All arbor -- down 10% or so now so reveals that the -- -- -- deal lets -- -- radio ratings to its service for local national TV Internet streaming cellphones.

And even -- new Twitter rating service that Nielsen announced yesterday the question well.

Is this -- deals and buying up one of its last big competitors will the second -- at the Justice Department raise any antitrust concerns.

Stay -- Tracy.

--

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Nielsen Buys Arbitron Radio Ratings Service

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