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Top Toys for 2012

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    Mattel EVP Tim Kilpin on the company's plans to drive holiday sales.

  • Duration 3:12
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Are we ask yourself -- -- -- -- and -- one week left now until Christmas so what other top toys for 2012 well from all terrain hot wheels to have -- that doubles as a camera why not.

Toy giant Mattel pulling out all the stops -- holiday season from floor on their plans to drive.

Holiday sales we are now joined by Tim -- and executive vice president of Mattel brands and Tim thank you so much for being here successfully and we have some toys right here on the set -- this a case -- little little -- -- -- hot toys for Mattel from the told us here well.

This year one of our hottest brands is monster high I would launch is just a couple years ago as you conceded the thirteen offspring of the famous movie monsters yeah and it doing incredibly well.

Almost 750 million dollars in sales worldwide this year.

-- but of course we have a perennials multi generational brands like Barbie hot -- continued -- incredibly well buddies doubling as as a camera yes absolutely this year -- photo fashion -- one of our hot toys where he actually works as a digital camera take a picture and it becomes a fashion that's on -- teacher.

-- -- -- -- -- -- How many pictures militant at fifty pictures that it can -- you can download pictures from your own computer that's Larry -- is -- friendly -- take today's technology and incorporated in some classic toys like.

-- -- Absolutely what we find today's kids are very intuitively familiar with that kind of technology.

They wanna find it -- to -- -- -- -- we try to find ways to bring our brands to life with that technology but what about new toys it seems everything is so high tech these days computers and and and what have you.

Is it hard to move to -- Continue to go with the classics and portfolio they on the decline when -- play patterns that are really truly timeless hot -- is a great example there's always placed it to play with little cars and make -- racer crashed.

Or like with train twister where we can really bring this thing to life across all different kinds of train and reading control format so.

Those things -- really timeless play.

Very good well from -- -- toy spending by average Americans is down a little bit.

Have you counteract that.

Well what we see is that we have to bring innovation within our brands and that's where you see things like the Barbie -- -- fashion dollar monster high -- things to do with things like -- -- -- hot wheels.

Wherever we can bring innovation we gained share in those categories five filed what about the psyche of the consume up.

Consumer spending a concern and fear going into this -- was so much.

Uncertainty out there with a very high unemployment -- -- you know we've seen that that consumers and retailers frankly have been cautious all -- -- we've managed our business accordingly we've been cautious as well.

And yet we wanna continue to bring that innovation to life and our brands and that's we focus on and make sure that you know at the end of the day Christmas will come and these core brands.

Will be under the tree do you have to reduce prices and orders -- -- in this competitive world of everybody looking for sales.

You know we we we try to let the retailers make those decisions about that we try to be fair about our pricing and let the retailers make your consistently -- pricing to the retailers is up to them when I think of that yes that's right all right so which what do will be the top -- -- these toys.

Well you know it's hard to be -- At -- -- have been around for 53 years and continues doing incredibly well right for -- and now this other digital -- 910 -- thank you so much for being appreciated appreciated.

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