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Pernod Ricard U.S. CEO Talks Business

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  • Description

    Pernod Ricard U.S. CEO Bryan Fry weighs in on the state of business.

  • Duration 3:09
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It's.

College the most wonderful time of the year for Pernod Ricard with 30% -- US sales usually coming in during the fourth quarter.

-- -- out -- cards new US CEO Brian Friday.

A third of sales typically -- happening in this type of the area I guess on track right I think it's gonna happen.

Yeah absolutely -- -- October November December is the -- conference we love this coming year.

But not just -- means for some rents even December's she -- for champagne for example a -- too -- to defend it can be 20% of yourself for the year.

You know what I'm.

Stricken -- attracting well you don't -- -- grants we're gonna get to those but also I mean thank you you're Australian but you just came from Brazil -- -- operations there what did you learn from the south American market which is got to have a huge influence on your decision making walking very few.

The you know it's -- very different side effect business and -- huge similarities between and pursue in the US but what's interesting though is the -- to take a lot of cues from the US has -- trend thought he -- That do end up from Brazil which -- -- And you also depend heavily on bartenders.

That is one of the places were you kind of -- this year marketing because you know the -- the ones.

That are gonna kind of create the drinks that include Pernod Ricard -- -- Actually about them as you know some of the most important people in the world for a so we spent a lot of time listening to them working within.

And they do a lot of great things and without strengthening -- a brand like -- it's such a low rambled about in this.

And people -- that -- she was -- And there is sales up what what 20% of -- for James send big -- and that name.

You've also got the Malibu name and -- drinks -- -- -- -- you've actually been there's some new premium.

Styles of Malibu Malibu red which is I believe rum and tequila mix together and I write.

That we were squeezed and the -- -- pop -- we basically created I'll be read which is that tequila and -- Combination which is working great for -- for the Malibu -- But also television doing a lot of things we've got the Malibu Bryan black and what.

Now what is the black.

The black -- the -- approved Melbourne.

Okay since this is a stronger alcohol and then there's -- then there's also just the regular Malibu -- which is still tracking top.

For tomorrow -- we've also got it got champagne got winds all of that do you think that the -- obvious -- over the effects of the recession hurt some of the brands under Pernod Ricard.

Conglomerate name but at the same time do you think the shares gonna be -- -- when the better years -- fighters for you.

Yeah I think if you look at the consumer confidence in the coming right now on premises -- off from a -- about -- restaurants the business is growing faster than -- market.

And we're seeing it's up seven point 2% which is great and what we're seeing it premium brands crying say things like ultra premium tequila we have that beyond it's going well.

Jemison is Brian wells single malt Scotch and that was going very well.

And of course that's champagne brands and -- and brands are growing very -- say an absolute also is far no longer enough rules that.

Bluntly -- said you just got into the job for the USA portion of the business curious to see what you do in 2013 not to come back it was not statements and will all right Brian -- Ricard USA CEO -- -- the job thank you for coming and thank you very right happy holidays to you -- -- every now and then.

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