You're watching...
Laura Ries of Ries and Ries on the increase in smokeless tobacco and the advertising dollars being spent on the products.
Also in this playlist...
Auto-advance: ON
Auto-advance
This transcript is automatically generated
Right tobacco companies no longer able dramatizes cigarettes got that.
But there is no such restriction on smokeless tobacco according to the LA times tobacco companies spent 440.
-- million dollars.
Just marketing smokeless tobacco in 20101.
-- 440000001.
Area that the tobacco business.
Apparently -- working.
There are reports of increase uses smokeless tobacco among teenagers and the FTC says smokeless tobacco sales were up.
Two point seven billion dollars in 2010.
Joining us now Laura -- all of Greece and Greece Laura.
That is a high festival.
I am astonished.
That any industry would spend 440.
Million dollars in one -- Just on smokeless tobacco does that number not -- you.
-- -- -- -- -- -- -- More astonishing is that doubled in the last decade but still remember -- think they're spending eight dollars a -- Doing advertising and more importantly promotion and you know what that dollars are going -- Making a product she -- people there are pouring money doing it so people -- can spend my money and that's not help.
Wait a second lord you go to Iceland is so.
-- I've never seen -- -- back a cigarette -- in a newspaper magazine -- television.
I've I've just not seen those that -- telling me that they what with a defined as -- spent that billion on cigarette habit and you -- talk about this.
Well I'll pay well the box for forty years there's been absolutely and they -- on.
Television and radio advertising but they are still allowed to -- outdoor advertising.
Magazine advertising they are spending enormous amounts and free samples -- Connie.
-- -- In smoke with it is double B not they're spending and putting up their -- that bars and not adult other adult -- -- except track.
That's how much a point of sale and you got to get -- you walk in -- historic.
EEU.
I think cigarette promotional -- cents.
They're going around this and the marketing dollars out there you know what it's working and they're coming up with new products this -- its newest.
They have increased sales from eight million.
Almost nineteen million.
Why is a hundred million advertising this that's.
And people -- buy it it's it's it's hard I think and there's an easy solution like you say.
And the marketing any average -- they don't let them get price reductions to one -- -- fans.
It's a tragedy.
Hold on a second I mean using smokeless tobacco -- chewing tobacco.
That's not as dangerous as lighting and up a book in the smoking -- -- is this or is that I don't.
Well well you know what I rat I'm not a doctor -- and they they do say that that's not lists you.
As many people college is Jackson's dangerous it's not about and that's a very good keep saying that because that.
The smoke from the -- if I'm not sick and it's now than you caught.
That that's what's really in now giving you can't act and if there's no smoke there's not their right well -- we -- Doesn't quite say that -- that that it's a danger at any new product -- making it easier for our.
The parking meters to take this stepping -- they have these little or better liked tax.
And if we just -- us you don't need to -- it out like traditional you know she backed out you can put in -- not anywhere I can see units -- it making it easier and that's why do you see this.
Rise in shock rise in smokeless products in California.
Are you fed a very good job of banning the smoked.
It's the second lowest state in terms of smoking but the -- is on the rise it shows they're not happening.
Then it's thinking assumption that just changing -- front smoking does not last.
Faster time lower race -- much for joining -- that is interest thank you.
You believe 440.
Million smokeless -- spent a lot of money developing those products that are the really innovative products that they've come out when the last five years and they spent a lot of money just on innovation.
-- I tried to and about who wants out of the air force Hawkins the weakest brand to get it took me like two weeks ago to a whole content and I was like -- I mean I was.
It was like goes on cracked I mean -- And that's what we can't start off with in Texas but you know below the other thirty -- bottom line is they wanna get people addicted to nicotine among younger people -- all kinds of tobacco products to fasten.
It's huge appetizing but I'm astonished.
--
