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Lee Feldman, Mackenzie-Childs CEO, on the holiday retail outlook for the luxury goods seller.
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-- -- and what it takes to be number one being number one holiday brand it.
High end luxury department stores Saks and Neiman Marcus -- -- -- join us thank you for having me.
So MacKenzie Childs makes these beautiful pattern pottery pieces all kinds of textiles for the home and it is so we are looking at -- number one most in demand items at Saks and Neiman Marcus for the holiday season describe for me a little bit about that.
The goodies if you will -- out -- Right I mean one of the things it's very interesting that MacKenzie Childs -- were located in general our New York.
Which is up in the Finger Lakes we have about 300 employees there in these pieces here these ceramic pieces you see -- -- made.
In the US every piece is unique and I think one of the keys to our success -- If consumers are looking for value and they're looking.
A special items collector's items people start to collect their MacKenzie pieces and -- make it make that the little picture frames cancer as well so how much to these retail for and how are they doing compared to last year terms -- -- man.
Our ceramic pieces are typically a few hundred dollars and you -- MacKenzie Childs collectors.
They look at it more as a hobby than just another purchase -- each season they look to add to their collection.
They come visit us and -- -- They look forward to receiving the catalogs who really is a collectible want to know more about you leave because your background is private equity twin lakes capital.
Purchase MacKenzie Childs.
Right -- during the financial crisis -- shortly before it.
Twenty million dollars profit or revenue in 2009 anyway to growth and need you more than doubled to 45 million dollars to protect the profits this year.
-- how did you do that.
Threats at twin lakes formed a company called Aurora of brands and we -- MacKenzie Childs and then we recently purchased.
Which of the number one and number two home brands -- places like Neiman and Saks.
I mean MacKenzie Childs is an interesting story but in May of 2008.
Just at the wrong time.
And right before the whole world collapse but it's a very strong brand with a real strong collector base in.
There's a bit of a silver lining when things are down because.
People like Siemens and Sachs -- opened a new ideas we're able to get more space.
And we really got out there while other brands were being a little bit quiet we got even more.
What are you doing strategically and to the product speak for itself or you're really going up and -- have a huge catalog and businesses well.
I think it's both I think it's the design in the products and our distribution.
On the product side.
It's a unique design a static he and many of these products are made in the US which is really important of people.
It here and then on the distribution side we're being very aggressive particularly on our direct business.
From MacKenzie child alone Wilson four million catalogs this year and while other catalog companies are bringing their circulation down we've been aggressively increasing -- Very good thank you so much we -- -- MacKenzie Childs is beautiful gifts for the holidays have a wonderful season -- thank you very much.
