You're watching...
Pitchman Anthony 'Sully' Sullivan on how to prepare the best pitch for selling your product or service
Also in this playlist...
Auto-advance: ON
Auto-advance
This transcript is automatically generated
Come back okay let's not waste any time -- get right to -- you've all -- -- Anthony.
We're selling -- and as -- TV pitch man name.
Oxy clean.
-- -- you name it.
This guy has sold flat over a billion dollars and products it is.
-- well over billion right now are not taught to believe they started off -- about 1019.
My 91.
Yeah my first product -- the ten pounds I can remember the exact place they sold there.
It was in a little market in England and Devon White grew up -- benefit market on and on -- Wednesday at lunchtime.
And I sold my first amazing -- -- and I remember that moment it was just like.
This is it this is well immunity for the rest of my life so someone handed me ten pounds and since then I managed to attach to parlay that into over billion dollars for the sales up.
What is secrets fit to being a good hit men you don't I don't think it's it's a career that people.
Think of all I I think one of -- the one of the reasons I was drawn to pitching everything get away it's it's sort of form of entertainment and when I used to go to that the markets when I was a kid I would always be drawn to the guys didn't demonstrating products and it was sort of like a magic show.
Always sit as a kid and I just watch these guys think how to do that.
And there is a sort of magic to it.
On -- to be very you know my pictures now I spent a lot of time what can what can with the product to make sure we figure out the kinks and -- I -- figure out the -- them out the product has to solve common problem.
On and the -- has to be concise -- you can't just be rambling on.
You know you stop for the probably solve the problem you have a great -- -- you have to have a great value you have to interject a little -- Humana.
Into it and then know how to offs for the money.
How many brands come to you and I guess -- giving -- China state your name behind that we have a law that's it's not so much brand descends dances with products.
What -- had -- shown on Discovery Channel called the Coolpix men and on we have.
Hundreds of phone calls a week from -- I got an idea got an idea can you -- it.
And it's really hard to to -- your products and ready the product is -- -- if you if you look at the products that you know we've got done in the -- and you know we've got on off to clean obviously.
Is is the king of the mole.
Hundreds of million dollars in sales and and also number one stain removal.
But the sticky body.
Which is probably did this year it was said -- a friend of mine came to me and was like I got this new invention what he did he -- to sit down -- to look at the product to go right what's new about this.
How do we figure out the pets and before -- know it long has short had dogs had a cat hey you'll have all my hat the sticky but you'll get a dole.
From even if you look at -- is the ball which is just basically a lightbulb that -- -- -- wolf but we sold millions of them.
So.
You don't just powerful demonstrations every now and then a product comes along and I'm a little shocked by -- of that.
Level of success speeches when especially since the -- with the and it's great product that.
I don't think -- myself and everyone has a light -- isn't it that's in today's football he just put -- batteries and and you stick it up to a stick it on mobile and pull -- full light and and it's it's -- -- have -- and we need it but you know you look at the devastation from hurricane center all of the sudden you've got millions of homes without power.
Is the -- becomes a necessity -- so -- you know.
You -- you don't want to cash in on something like capital the sudden sales of this involves just -- this this this last month because -- of that tragedy right okay well we have to see efforts -- -- -- -- -- well Andrew -- to get right you know.
At a skewed to every load of laundry it'll make you whites white and you bright bright I always say to every -- -- need to while demonstration in this is something that I think you know it's you have dirty water I take -- -- the boxy plane.
Kinda uses the power of oxygen it'll make you whites white you'll bright bright -- -- skewed to every load and then it goes from.
Like daddy to clean into the water headed to get -- -- -- -- with this is that the Pacific.
Night -- conclave that's the secret paths for a ticket now you now you hope to see you need to know mall.
Right I know it's -- why don't believe you I just.
Right in front of your eyes that's night's attack -- it's part of the pitch in and the commercials we do we -- an official environment you can tell the story but I have this.
I don't don't.
Don't tell me -- only non don't sell me tell me it's it's visits is that it is a lot of there -- and I not to the pitch.
So you know it's very visual and that's a great demonstration right Daryn it's -- -- to -- to it and I know you let you do it again -- have to go we get the water in thinking about ten minutes.
But it -- wow that was a big part of the pets.
On -- it -- eat your helping small businesses or inventors.
As well most yet investors that you also are on a business and -- on Japan arm while you were personal secrets.
Success that sell them production on.
We definitely put a lot of passion into the products that we get behind so you know the products the pros have to -- they have to -- have sovereign is so picking the right authority.
Is difficult I mean it'd be you know as Paramount.
And then non you know we team up with with we have a great distribution channel -- what's really nice about as seen on TV business right now is -- the retail.
Sect that has really endorsed business and picked up on -- if you go to Bed, Bath & Beyond all all -- model target.
You can buy a lot of our products which is actually made a little more challenging to make sure that television and that the business was -- People wise up and they know they can you know -- -- the products in stores but what it's done it's it's grow a business tremendously.
And we'll seven reaping international component to business as well so.
You know that that the business -- -- -- -- great but it's still very very product based you know looking for the right products and I say we -- -- true.
Two -- 300 products before we actually find one that we get behind really it's it's it's difficult to find something that really.
So all the common problem that represents great value that it you know if you look at the current to have on the table that sort of every day solutions to common problems.
And tear down.
Going through the 250 products to get the one you're gonna stand behind.
And then -- what's the process of of of of selling it does it take a long time is it different for every every product the same system for everything you.
Know what's what's so what sort of -- it never gets old IE really sit down with the product and will go to the storm will stop coming up these props in coming of these demonstrations in writing down how many uses office product.
What can we use it on.
And then we we sort of come -- with a -- you know the the big driver is is allowed them so it's very basic there's no real science to it it's it's sort of I think intuition.
Yeah I've had to do it based on my intuition experience.
-- to its.
That great hand and I love it some.
Thank you still -- Anthony's -- and CEO Seligman.
Production and many know him from -- seen on TV pitchman -- on the screen thank you thank you --
