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GM North America President Mark Reuss discusses what’s down the road for the American auto manufacturer.
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Give -- a closer look at the auto makers present and future good morning death.
We hiked up the skirts a little bit last hour Diane I think I'm gonna get that man in charge to do -- a little bit more but first we've got.
Exclusively one -- one in person with mark Royce here in Pontiac Michigan this is a great venue by the way this is up.
Movie studio that your unveiling your truck and today as part of the initiative to have a movies come to.
Michigan but this is the star of the show here today but the first before -- what -- take a look at that I'm gonna try to get you to show me as much of it as you can before you unveil it later.
But I've got to ask you you've got so much product coming to market.
If you.
This year it's such an important -- you could be perfectly positioned if the economy takes off.
Yet we got this -- we -- how scared are you about that.
The I've administers a long time so not much scares me -- -- passive and I think the company is positioned perfectly -- -- you know we've got agility around operations which you know -- in layman's terms it's it's we've got the right to shut down production of you have to -- we can we can -- -- we've got a great relationship with -- all of our employees and our plants so.
You know what we can flex a make a lot of money at that fiscal cliff like levels.
Bombard you know we've got plans in place to do all that but we've we don't think we need to we think we can -- what this year internal planning say if you go over the cliff what do you do immediately what is your plan sag support -- we take a look at -- different car lines by by segment.
And we look at where the strength is and could be.
And then we look at the pent up demand and so that we going to mimic those plans remarkably subtle Spence is competitive advantage -- that well speaking of competitive advantage you think you have -- with this vehicle.
None no more important vehicle GM in the Silverado truck we sell more these and anything else.
Show me what you gonna show.
If you can can can we sneak a little bit of a peak here and we can get it because this is a hugely important design that it is sin and you know Jeff that the way that.
The truck is positioned is -- a tremendous amount of beauty.
And so when I say that the -- competitors the keep making bigger front ends and and and bigger bigger trucks you know from almost certainly we we have the most beautiful.
And best engineered truck -- -- -- -- -- -- everything from our new power trains to frames to -- -- everything you will be the biggest the newest truck on the market despite the Ford and and the folks at Graham have already.
Introduce their trucks 124 change -- the last one to the show but in some ways that could be best because now you've got.
The it is newest baby after we we do end you know -- things are integrated steps into the bumper I mean there's there's all -- a clever things we've had on the best engineered -- -- for the history of Chevrolet and GMC and customers expect that the find here here's a question -- got a lot of old Silverado is in inventory you know 136 -- supply at the end of no matter anymore.
Sell -- we have -- I stated it is in in in -- we missed November from an incentive standpoint relative -- competition we're under and Centene.
Tom -- a -- -- -- make it more on your trucks and their Macon on there we were but I can tell you that.
We're meeting in the market right now this month and you know we've got a great -- -- market right now today and then the other customers -- -- a source on them.
Okay I know this is not your full -- -- -- walk me around here is we've got more trucks out here as well.
You're GMC Sierra is also to be unveiled today which is the GMC version of this.
But.
The stock of GM this week AIG.
Government divested stock went crazy.
Is there any suggestion you'd like to make to the Obama administration right now you have the president's listening -- what would you like to suggest anything to the Obama administration.
I wouldn't.
Do you have -- -- investors like any other investor -- and you know all we can do is make great products like these -- today sell them make money and the -- would take care is there any way to start takes off.
Until the government gets out.
Again.
Earnings based on great products with pricing power with things people want is the only way that happens when the government does get out.
Yours your salary is being -- squashed.
By a the fact that the government is an investor there -- certain requirements there -- not only yours but it bringing other talent and paying people to keep them.
How much of an impact -- Well it's an impact but I you know I I gotta say the people that are here and myself included are here because we want to bring this -- of business back.
And the only way to the other is hard work and if you're here for the right reasons.
We're here for the right reasons I can tell everybody -- shift put -- reasons mark Royce I've been here for the right reasons for a long time -- -- at GM's start his career in 1986.
His dad was president.
About four years later.
And saw great legacy here if nobody cares more about GM than this guy here -- talk about Diane who's a car guy.
There's no question.
Mark -- is a car guy and engineer who loves cars he doesn't -- -- -- didn't care about the bottom line.
-- is not a bean counter he's a car guy.
No one can now argue with that.
