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Everybody in -- and -- many thanks for joining us today it's small business center Wednesday I think your panel like our show.
We have some pretty big familiar one small businesses now pretty big businesses.
Joining us if you.
Maybe you'd like to drink blue ribbon beer.
The founder of that company aluminum sorry removing the -- Annually from saying it as well as how to pitch a product we will hear from an iconic pitchman.
During that show us and thanks for joining us first on -- a small businesses according to the latest National Federation of Independent Businesses optimism index.
It's looking rather pessimistic and Kate Rogers with foxbusiness.com.
Is here to break it down for -- so this.
Latest index and the first since the election believe it -- not -- And so there's no definitely not -- this is actually the tenth lowest score in the 37.
Year history of the index that is not good if fell five point six points to.
87 point fives this -- if that is the tenth lowest reading that they've ever happened and another thing and think about here is that.
This was also.
That month that we saw her -- sandy says a big issue for business did it affect the numbers it did yeah I definitely did affect the numbers.
They actually broke out the business is that where located I'm sorry forgot the states or impacted by hurricane sandy I had to make sure that that didn't skew the numbers as a whole and they actually had the same negative readings as the rest of the country -- sandy didn't affect the next few letters and yes exactly how -- -- major major problem.
-- to some of the other major factors here.
Odd job outlook Beasley stayed exactly the scenes -- that really did an on time now.
Job creation hiring firing -- just about the scene.
One I think it definitely in today's outweighs their outlook for the next six months and about half of all the business owner said that they eat out.
You know things were going to get any better in six months out that was.
Really costs for its and that's just discouraged especially since once -- now.
We're going to be in the new year again new administration is an -- we're still not feeling -- -- back place but it -- a feeling they're feeling.
Like nothing changed -- yes exactly another thing I'm here is that 32% of businesses still say that sales are their top issue itself yet and that's.
That's really high it's it's not as high as.
It was during you know the peaks of the recession but it's really high readings that means that there are not feeling confident in their sales and that basically -- You know they feel like there's no reason to -- and continued growth for it could mean that consumers not feeling confident by there while yes -- -- -- -- shall.
And one more thing that's interesting 52% of them said that they explicitly are not looking for -- they're not looking for financing all the attention saying.
All of beyond the latest numbers from small businesses that November and was a pretty good sales month for them so you kind of -- well I guess we'll we'll see what happens in the next couple months now battling an -- -- their confidence for the next half of the year isn't really there house from point.
It's definitely is we Peter can't -- some good.
You know people can.
Guess that's not happening I anytime soon although like I actually do -- good news on the on the jobs front.
You know you really frustrated at work in Philly -- at seven green jobs he finally go to your bosses and say ease up now I'm me mine.
Let's all volleys people end -- all of that work on me.
And the boss says hey look if you don't wanna do that sent out like a line of people who are willing to -- all 7000 of your jobs.
-- -- slot that line is getting shorter the Labor Department says.
That 3.3 people are applying for every one job openings of the competition.
To one that's -- to one which is a healthy market we haven't seen that.
In four years -- the trend is -- friend in this case.
Job openings are out there competition is down.
We'll take it that's the best that I did they keep practicing -- and I think they are having here's our question of the day everybody we have.
Our unions helping or hurting the American worker.
You are definitely Chiming in about this on FaceBook we have some of your chats up FaceBook dot com fax slash Fox News like this where rat.
-- Anderson unions have a place that they have become too powerful.
And now it's all about money and power not the employees.
Barbara West helping but not many in itself.
The list goes on lots of people -- asking about that of course our question today is.
Are you -- hurting the American workers union health worker is getting better conditions means current workers and at least money.
And sometimes help sometimes hurt.
And I forgot to show -- Rogers article so we'll pull out.
On the screen right now sandy election downers.
For small business big problems for -- this OK but don't go break right now thanks so much we'll be right back with that -- -- -- -- about.
But come back everybody I'm -- and in any and to have a very special guest right now the founder of blue moon.
Little expensive for college case but I got a flashback to -- it's not always -- popular beer.
He -- joining us now on set founder and head brew master and you're story is really.
Interesting I hate to use -- for basic word like inches interest -- perception not basic story but.
How this all begin had -- do you find.
Perfection back in the old days 1985.
That's restarted blue moon brewing company in Denver Colorado.
And we started started it enough coarse field to the little baseball park you know home of the Colorado Rockies in Denver Colorado and now.
Yeah if you grew from nothing in 1985.
But in 1985 EU or out of college you.
Yeah I went to Belgium actually impeached you -- -- -- right let's -- backing them.
The big event I know a little bit of your story -- so Erie college University of Colorado yes you see an ad for an intern ship on a bulletin board.
Before that I was headed to -- so well so I was I was gonna become a pediatrician.
I wanted to work with kids and be a doctor.
And I saw that bulletin board advertisement from Coors Brewing Co.
asking for someone to do your research -- not want to cut out -- sort of went.
Check it out and -- I coauthored a couple of articles as an undergrad so -- so that was the most qualified his kids -- went over and talk to them.
So after that this if you want to.
Start working next week after you graduate to we'd love to have you been to and so I had to go back to my dorm room.
Asked myself if I wanted to work with sick people or beer and I -- -- trigger for a year I don't like it'll go to medical school.
So well did it and after two years.
They're good at it I loved researcher said you're going to quit and -- get my doctorate from these had pulled on would have reason to Belgium to get your Ph.D.
He -- yes it sure took on a micro seconds so yes and so they sent me there was there for four years and was at university of Brussels and Belgium get my doctorate a brewing -- During that time my travel to most of the breweries in Belgium and in Europe.
And just learned how the Europeans brewed Beers specialty Beers German Beers English.
-- -- to everything.
And -- -- my doctorate came back in 1995 started the blue moon brewing company and it's a division of MillerCoors but it's a it's a very small brewery.
We started with nothing in 1995.
And with the resources and the help of our parent company.
We're able to grow it to the largest craft brand in the United States so so it's been a lot of fun lot of hard work but a lot of fun seeing your doctor -- I -- doctor -- but to.
Yeah so how did you incorporate the European -- -- and well I stuck with tried and true traditional recipes.
But with a twist of the traditional recipes with a little twist problem -- some whites which is or or -- -- a little over there.
That's our franchise here when this started it all in 1995 yard basic first product -- that was it it was it was a huge risk back then because people weren't familiar with Belgian Beers and so we launched with our -- -- was cloudy.
It was so you just easy route with coriander and orange fuel.
Three different greens was with or -- -- -- -- -- from it and that's it it's all natural.
And we launched in of course it was very difficult to -- -- -- out -- because people were familiar with that style.
And sort of help people get interest if I created yes how it's going to take.
While it took it took a long time because the first two years was very difficult sort creed that orange slices garnish that you see blue moon -- with in 1997 I did that and but hoped to give people more interest in the beer and it's a functional garnished because it brings up huge fuel that has -- with.
But it still didn't quite -- -- -- 2000 three's we hit critical mass and started taking off what did it and 2000.
A lot of hard work he was that the -- itself through time later at eight you have to have a lot of patience when you start something like that because.
When you start a trend like that.
They don't take up front way trend on this -- change the way people think and we people drink and a cloudy -- was very different back then having orange Cornish on -- that was very different -- But together that -- hard work that is.
Going out and educating people about -- about our beer and how to enjoy a beer with food.
That's what really.
Came together and brought our -- to the forefront where we started experiencing.
So it doesn't really issues here you got on the map really and that's really took.
-- -- -- did you -- during a recession.
Actually we did well -- -- look what has he looked like I was away.
Well yeah but some people do try to do that that responsibly.
I think we did very well because -- although not recession proof it's it's fairly average recession resistant.
OPEC has -- -- in -- it's a very affordable luxury for a lot of people.
The counter to that would be you know lots of construction workers on auto workers season than the people you.
-- typically think of this being your keys veered drink after they lost their jobs during the recession and that didn't -- sales at all.
Most of those people are drinking the premium Beers in the premium light -- The drinkers of craft beer different typically are -- wine drinkers and spirits drinkers and more upscale home worker got -- I want to get into the wind aspects that.
Craft -- booming right now it really is a big market and how are you playing into that we should -- -- competitor what are you doing differently.
-- -- -- -- Competitors are terror and in a lot of them or our friends really it's it's it's nice our competitive business but -- -- let -- tell -- we we -- I knew each -- and and this kind of like a fraternity sorority and yeah so Sam Adams are -- the biggest craft -- Here in of that new Belgium.
I mean whose names its people have probably heard of.
And there's also really small -- that are popping up.
You know when are you buying any of those small craft breweries and maybe we haven't heard of but they have a good product to trying to fire them.
Who we -- really trying to grow organically.
Ourselves and -- -- of course so.
Are -- and -- division of Miller courses specialized in in these type of imports and specialty Beers and insiders.
There's some businesses we've reported in the last year we purchase -- cipher because -- That outsider categorically is really growing and it's it's really an interest in fund category to be it.
And now wine is entering the next but it really into the makes a long time ago but it's kind of like now we're discovering it yes this -- helped you big time you're.
Profits -- up in the double digits -- It's -- double digit -- -- yes we have a lot of -- we've been growing like crazy and I'm making.
Just enough beer tuned to fill the markets and that we we wish you could make more but.
But it's a tough one other reasons behind that double digit growth right -- this is our newest product this is actually a beer meet with -- -- on -- -- -- -- -- -- -- -- And -- I designed it to actually.
Tastes like wine with a hint of -- it's.
It's one of the very first Beers brewed with 100% -- there's no Barley -- -- here that's very difficult to do -- although I impeached he sort of can figure out how to do it.
And we put the cabernet sauvignon grapes into the for -- -- And informants and not result was a beard that looks and smells like cabernet -- on with a hint of beer tastes and I -- that -- have a quick outs now it's up.
I -- the line.
Yeah I didn't believe me we can't taste but it tastes like half and and oak barrel it's it's very nice infected goes well with food you can enjoy this with but really nice piece of beef you can usually with dark chocolates just like a cavity -- That's interesting because in the wine industry food pairings very bank -- -- language and it seems like it very similar in the craft beer industry as well.
It is in effect the -- world really took the cue from the Belgians who.
-- -- with cuisine.
Many years ago would have kept up that it -- -- -- the world's experts when it comes to appearing here with food fear is unique because it has carbonation.
Wind doesn't so a lot to consider some things that like -- -- right if you're at the amusement park with wine and food -- -- on that sky writing on this high during the evening at the end you generally get off and you go home.
With beer it's got carbonation and and so scrubs of the politics.
So that with each for full of food you -- your -- your experience is nice taste sensation and -- -- and then.
It's then you can experience it again so it's like a roller coaster kind of throughout -- -- like this and.
You cannot have a beer -- -- -- the united.
-- step and then spit out.
Years ago I figured out that.
I do you have to keep working out running -- mountain biking and I come from Colorado which you know there's an active tells Daimler's culture -- and soaring from.
Keep your reactive to make sure that I don't have gained a lot of weight if you're the most popular man at a party.
Usually yeah yeah I bring the beer that's right.
Think -- sound -- think you know I think you're happy holidays.
We'll show the web site on the screen now.
And -- we've all heard of it you probably -- love it.
And 190 comes in different varieties and they're doing really really well that was an interesting story from keep Fella.
Okay question of the day our unions helping or hurting the American worker.
-- -- Better conditions.
Unions her worker than -- money or sometimes they help sometimes they're very very often you are Chiming in on this line.
It gives you -- by the -- on Twitter.
You can answer the question of the day as well as on FaceBook.
We have full both of those links up on the screen.
I'll -- to some of the comments Robert James -- the third.
Hurting you say.
All the major union state -- in bad shape and there and a big part and they arms had been part.
Of why they are the unions.
All right thank you so much at their summit at papers papers here of your responses we'll get to a couple of them after this break what they're back.
Welcome back OK let's not waste any time and get right to it you've all heard of Anthony.
As -- TV pitch man think.
Sticky -- you name it.
This guy has sold -- over a billion dollars in products it is.
Classy well over a billion right now are not taught to believe they started off -- about 1019.
Yeah my first product assaulted ten pounds I can remember the exact place -- sold there.
It was in a little market in England in Devon White grew up -- benefit market on and on -- Wednesday at lunchtime.
And I sold my first amazing wash magic and I remember that moment it was just like.
This is it this is well immunity for the rest of my life so someone handed me ten pounds and since then I managed to that extra -- that -- over billion dollars for the sales up.
What are the secrets to it being a great -- men you don't I don't think it's it's a career that people.
-- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- Always sit as a kid and I just watch these guys think how to do that.
And there is -- sort of magic to it.
Nice to be very you know my -- now I spent a lot of time what -- -- -- with the product to make sure we figure out the kinks and then I -- figure out the -- them out the product has to solve common problems.
On and the pitch has to be concise and -- can't just be rambling on.
You know you start for the probably solve the problem you have a great wowed them all you have to have great value.
You have to interject a little bit -- humor into it and then know -- -- us for the money.
How many friends come to you and I -- -- giving care.
Trying to get your name behind that and we have a law that's it's not so much brand this inventors with products -- -- -- had shown on Discovery Channel called the Coolpix men and on we have.
Hundreds of phone calls a week from advances I got an idea I've got an idea can you picture it and it's really -- to to find your products.
And -- the product is king and if you if you look at the products that you know we've got done in the posture and you know we've got on -- clean obviously.
Is is the king of the mole.
Hundreds of million dollars in sales and and also number one stain removal.
But the sticky buddy.
Which is a probably did this year it was an inventor friend of mine came to me and was like I got this new invention what he did he -- to sit down -- to look at the product can go right what's new about this.
How do we figure out the -- And before -- know it long has short had dog had a caddie hey you'll held my -- the sticky about he'll get a dole.
From even if you look at -- -- the ball which is just basically a light -- that sticks on so wolf but we sold millions of them.
You don't just powerful demonstrations every now and then a product comes along.
And I'm a little shocked by -- of that the level of success speeches when -- first sold in the ball -- -- great product but.
You know I'm thinking to myself that everyone has a -- -- to do exactly that today's football he just put your batteries and then you stick it up to a stick it on mobile and pull it full light and and it's it's -- do they have light and we need it but you know you look at that devastation from hurricane center -- -- -- the millions of homes without -- Is the ball becomes a necessity -- and so on you know.
-- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- Kinda uses the power of oxygen -- make you whites white -- bright bright out of -- to every load and then it goes from.
Like daddy to clean in -- Water headed to get water here with us this is sick the night CA conclave that's the secret OK it's -- now you are now you -- DC.
You need to know -- All right I know that -- -- why don't believe you I just.
Right in front of your eyes that's -- it's it's -- it's it's part of the pitch in and the commercials we do we did an official environment you can tell the story but I have this.
I don't don't.
Don't tell me -- me mom don't sell me tell me it's it's visits is that it has a lot of there isn't not to the pitch.
So you know it's very visual and that's a great demonstration right Daryn it's -- on the way out to it and I know you let me do it again -- have to go get the water you've -- about ten minutes.
But -- -- wow that was a big part of the -- Condit it eat your helping small businesses or inventors.
As well most yet investors that you also are on a business an entrepreneur arm while you were personal secrets.
Success -- sell -- production on the we definitely put a lot of passion into the products that we get behind so you know the products the pros have to what they have to be out -- so picking the right.
Currency is difficult I mean -- it you know as Paramount.
And then non you know we team up with with we have a great distribution channel -- -- what's really nice about as seen on TV business right now is the -- of retail.
Sect that has really endorsed business and pick up on -- so if you go to Bed, Bath & Beyond all Cold -- -- target.
You can buy a lot of our products which is actually made it a little more challenging him to make sure that television end -- the business walk because.
People wise up and they know they can you know -- -- the products in stores but what it's done it's it's grow a business tremendously and -- seven reaping international component to business as well so.
You know that the the business end of it is being great but it's still very very product based you know looking for the right products and -- say we sift through.
Two -- 300 products before we actually find one that we get behind yeah yeah it's it's it's difficult to find something that really.
So all the common problem it represents great value that it you know if you look at the -- to have on the table that sort of everyday solutions to common problems.
And tear down.
Gone through -- 250 products to get the one you're gonna stand behind -- then how old what's the process of of of of selling it does it take a long time is it different for every every product the same system for every.
You know what's what's so what sort of it it never gets old IE really sit down with the product and will go to the storm will stop coming up these props and coming up these demonstrations and writing down how many uses -- this product.
What can we use it on and then we we sort of come up with a wet you know the the big driver is is -- -- them out.
So it's very basic there's no real science to it it's -- sort of I think intuition.
Yeah I've had to do that based on my intuition experience -- -- -- it's that great pass.
-- and I love it so.
Thank you so much d'antoni Celadon CEO -- production and many know him from as seen on TV pitchman let's say on the screen thank you thank you got me.
And -- -- to everybody our question of the day it will pull up on the screen weigh -- on Twitter on the chat.
Enjoy your comments are unions helping or hurting the American worker.
After Michigan becomes the 24 right to work state in the nation alliance in the many things for joining us this small business Wednesday -- back -- --
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