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Beyonce Signs $50M Deal With Pepsi

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  • Description

    Turkel Brands CEO Bruce Turkel on Pepsi signing Beyonce as the company’s “Brand Ambassador.”

  • Duration 4:33
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-- like that after all.

And -- you hadn't heard.

Fiance is soon coming to a -- -- air near you the pop even just signed a fifteen million dollar deal with the soda giant U -- B.

Million and a dollars the figure is astounding but -- collaborating with a powerhouse like beyoncé actually helped Pepsi's bottom line up to justify the price tag.

Don't think so because they detail a -- -- you're still gonna drink Coke whether fabulous -- is.

-- Brewster cal -- brands welcome back Chris thanks for coming on -- Melissa Block great at the end of today.

You either drink Coke or Pepsi and who -- You wanna I -- I mean I bid from the concert I love -- seat.

In short she -- them.

I'm still drinking -- Yeah well I don't think either wasn't so -- -- -- someone who hasn't been convinced yet.

But think about what they felt they -- sugar water in fact did that fuel thing a few minutes ago they -- -- -- the cost more than that fuel.

They gotta do something to differentiate it and to get people excited about it.

And beyond -- perfect everybody loves her she's crossover in the pockets aren't they into dance and she sweet and -- just like what you get inside the camp.

She is -- we have to do with authenticity.

And and I don't believe she drinks Pepsi so who cares you know I mean you look at her -- like.

I I don't know I think she drinks water.

I don't really see heard downing a Pepsi in and even if she does she's not awesome because she drinks Pepsi.

I think this is just like the last time we spoke about this first of all about the market and second of all I know people do not.

Do.

I is well we -- -- the market I buy all cultures.

Including household I have two kids I I don't -- at the grocery store adding market I price so -- baby.

There everything's all about you got plenty of marketing all about them but if we call -- -- else who's the demographic.

I'm guessing it's not gonna do you it would be your kid's -- And its people who love beyoncé I mean they also did a deal -- making the not so they're kind of hedging their -- they're getting a bunch of different people.

And the question is are they gonna put their face on the Canada gonna put -- can't on the can.

They're gonna make this product desirable because you love her you said at the shows that.

You would -- you're gonna you can go in the -- you're gonna see the cut out you're gonna buy.

I I don't know about that I don't have are gonna -- -- -- on the can't that would be pretty gray and I I would definitely stop and look at it.

But if you look at Pepsi's district and you mentioned -- -- They had to deal of Michael Jackson in the past Madonna they paid five million dollars Britney Spears baby that died million dollars on that.

They're not number one I mean they had a 3% sales declined 7% decline in net sales this is according the last quarter.

You know I mean it's it's -- they're behind they're always number to at least or even three after Diet Coke.

And they bet on music stars in the past and it hasn't worked -- should try something you look at new product in the market I don't know.

Well they should do all of that they should try something new they need to do all kinds of new ideas -- new technology and new concepts and new creative.

But at the same time these sort of things work although you brought -- feeling very interesting you mentioned.

Michael Jackson you mentioned some others there are some real fears about this in fact it's called Michael affect you get Michael Bolton he became irrelevant to get Michael -- As your spokesman he got arrested and Michael Jackson die.

It's not a little beyond these because they and then work do no harm so I I don't think you're you've got hurt she is perfect but at the same time you get her husband to you gotta get no great love JP eight beyond I -- -- everybody keynesian neo -- but.

Fifty million dollars how become up what that number I mean it's enormous -- that you heard their music budget fifty million why fifteen.

I'm guessing that that's local agents demanded what it's all about what they'll pay there's no way to value this really if you accurate oh you're worth not worth fifty but you were 47.

Let's face it based on how much sugar water they sell its surrounding our and a lot of money they give her is irrelevant if they get a bump.

In their sales they're -- -- be the great geniuses if it doesn't do anything that everybody's gonna say oh they just -- disabled -- but I promise you Melissa you know be drinking.

I only drink it we'll see I don't know I think hope that came up about number 59 that sounds like him -- -- a time we appreciate it lots of I would backs him.

It was a -- I'll be back thank you not drinking Pepsi no matter what are here.

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