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IMAX CEO Rich Gelfond on the strong ticket presales ahead of the opening weekend for “The Hobbit” and the success of this holiday season for movie...
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-- From -- it to Bollywood IMAX is hotter than ever with more films than ever being shot in IMAX format and others -- depict the -- screen.
With several expansion plans in the works has IMAX found its next big market and are they opening theaters quickly enough.
Rich -- -- IMAX CEO joining us now on the phone -- -- Fox Business exclusive with the latest on IMAX is next big hits.
Rich I just look at all of these these ideas and beams coming through but quickly first ask you about bond.
It's stunning that -- fall which of course had a beautiful opening of several weeks after especially you know wasn't number one any more than.
This weekend reverted to number one what does this mean is this gonna be the first bond Thelma.
That breaks the billion dollar mark.
-- I think it probably will be Liz and I think the fact is what's what's even more remarkable if you look at the domestic performance of bond.
No bond had ever done under over a 160.
1000000 dollars of this morning.
Is caused it to sixty right now so I think there's a message there which is if you.
It take the right kind of franchising -- rejuvenated and you marketed properly a new U directive well what -- and these did you could really bring these franchises back -- the results.
Are spectacular.
I don't that's highly unusual for film to fall off the top of the list and then get back on isn't it I mean this is stunning.
Well it it is unusual but the holiday -- -- little bit of a weird time.
Because there aren't that many new movies released because people are out shopping and movie -- -- kind of a floor.
And and this week and of course the -- that is opening so big movies are coming again later which we're involved with -- So I think part of what counterfeit that was horrendous -- period while people like shopping and that was just scheduled.
Strong word -- -- movie it played right through it and came back up.
Then -- was saying speaking of the -- -- that 76%.
Of its ticket sales.
As we as we -- -- Friday for the release.
While oil is when you look at just some of the key things maturity advanced tracking advance tickets sales are reviews they -- seem quite positive and if you go back to last year.
On the Christmas season was kind of crowded with potential Blockbuster movies index show up almost two he had Mission Impossible for yet girl with the dragon tattoo.
This year a lot of movies have stayed out of the way thank you based Blockbuster is really the heart that could I think everybody knows.
That's that has you know records setting about a potential Woolsey if it gets there are not but that's going to be a big movie you know what I think it IMAX.
Are very strong and regular cinema the -- sales are strong.
You know I think there's no doubt that's gonna be a big move.
Okay are they as strong as -- want them to be for the -- at these pre sales.
Well actually you know we'll we'll see what what the final results are over the weekend.
But I would say they're probably stronger that I expect that up and until this point -- -- -- are aware you know some of our larger Blockbuster films.
Have been in -- vicinity so I'm feeling you know probably better about it that I would have two weeks ago just -- I do is to -- big question is just.
How big I think we're still waiting to see that but -- signs earlier quite positive.
Great you're only opening -- is which is also getting a -- of Oscar buzz in four cities on IMAX screens -- New York LA Toronto Montreal.
Why is that I hear a lot of people dying to see this movie.
It's mostly mostly an international release for us Liz and a lot of international markets -- play.
Quite strong so that's the reason we decided to go to the expense of converting it.
Tie backs it in the US we want to just give it exposure and in some of our theaters what we have an agreement with Warner Bros.
because of the of their investment and how that and their marketing topics that -- certain period time that we -- it's more.
So we just couldn't -- in any I also heard great things and I you know I'm looking.
-- -- -- listen it's a great season coming up in a great 2013 with Star Trek and Superman will be looking for a tour rich thank you so much.
Thank you list see at the movies you bet -- average yield bond buybacks CEO saying -- sales are better than expected for the hot that we're watching it all Dow Jones industrials up --
