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Everybody good morning I'm Lawrence in -- -- its career accelerator Tuesday and the message for this edition would be to think positive.
Passion means nothing without positive -- And that positive today's certainly extending to the stock market today articulate the Dow Jones Industrial Average surging on third and four points.
Nice day -- light volume.
Even the tech heavy NASDAQ is up to -- thanks to shares of apple getting him well needed pop and I don't know about you guys but it.
Some some whispers are telling it -- -- -- that's this coming out in an assortment of colors in June we don't know if that's true we never knew.
We never know but -- now.
One can speculate without whom there usually right all right let's kick things off today with -- -- -- the north career coach and author.
Joining us sunset -- kind hunt -- see you talked entrepreneurs all the time and what is the one thing that you have learned from them.
Well you know I did learn that passion is important when it the last couple weeks I spoke to question -- -- -- get under that passion when I learned is you.
A passion is useless unless you also believe in yourself and believe that you can realize that your passion.
Except I guess a lot of people don't think positive I had -- -- like -- distrust because I interviewed the the coach of the rugby team the national rugby team for Portugal.
We talked about the about two -- of the exact same skills as acting passions.
But one of them believe that they can be a world class athlete that want can't they divert -- Jack Welch talks about.
Thought leaders need to be people who create beliefs and others who get them to believe that things are great and and and they're capable of my jobs as things as well.
Make you believe that you could -- be possible.
-- -- -- -- on your head is on your head that's the minute that I interviewed some some scientists who research how police reform that was really fascinating is that.
Police aren't real.
We make -- these beliefs and my son he believes that.
Batteries if they're cold -- they have energy and that's just because.
We keep for some reason we keep our our new batteries in their -- so.
He opens up his tour -- -- -- -- battery doesn't work anymore we need cold batteries.
Our beliefs hard you know and this is -- -- Santa Claus is -- Police showed them sophisticated you're right I don't believe so I'm not a inspiring person or not a great writer but -- still are based on just these little pieces of.
Like old wives' tales -- knows if they're -- -- -- but we keep doing them because we think it'll work played right into makeshift field but when -- -- you -- to accept those or wind -- what you see is if -- things that happen.
-- in its logic and social consensus emotion.
-- -- you feel -- emotion about and I'm excited that my Mike port truck can move again now because I got cold batteries and right.
-- at the gates is you know is it it's moving now -- so this gives you look for evidence support that -- you believe and that you got logic hey this makes I don't know the logic is behind that that kind of access my son maybe.
The -- contains the -- right.
And then social consensus really powerful if -- want to run a bunch of kids who believe Santa Claus exists.
Hey you can believe -- cause excess similarly if you put if -- -- a bunch of people believe that.
Hey you're not inspiring -- you're not a great writer and you'll start believing.
When -- -- like the business -- a cult you know cult following you never want to believe your productivity.
What -- some steps you can take towards deconstructing the negativity -- there it's great into the.
That that that includes these four.
Does it isn't what I wouldn't have been there before we can take that you unlock the first you say what might want.
And what beliefs do what happens in consistent -- the belief that holding it down -- bank.
-- -- -- identified identified.
Then you look to.
Look for what it.
Emotions that are attached so why we're that come from something happened -- -- the and it happened you were really young.
And so now you believe this thing about you like a one punch for rightly I interviewed she bleachers inspiring leader that happened -- something happened in the past.
Then you come up with a new belief that is consistent with what you want -- I want to build this great company I need to believe myself to be able to inspire people.
And then you've -- you replaces anchors.
Look for in emotional what it feels like.
I have this -- belief what evidence what happened my past I've been inspiring before look for that evidence what logic supports it and then social consensus.
I heard this great quote which is that you or the average of the five people that you associate with the most he -- -- replacing the people that you associate yourself with.
With people who support the belief that is consistently lowest point it really is a powerful point that really changed you know where you.
I pray that that that -- better that people are around you almost the better you become.
Yes Shanahan know those people who -- positive -- don't -- that -- did a great job getting on a great writer that you can you know.
And you you've got that.
That article and ended in -- he's.
What is reality said and I mean overall we honest people or overly causing him from knowing yes.
His entourage you just realize what we all realize it went when -- you.
Did come to terms -- what might really be the -- This was two days at least your beliefs of what happened what's gonna happen out there and the stock market to go up so Apple Stock doesn't go up or down right right and it becomes self reinforcing if you believe yourself to be something.
Didn't start acting that way and speaking that way these are becoming that so -- -- -- the police about yourself we're adjusting that positive that he can really.
Pay -- but you know if if if if you believe something and you get a lot of evidence that this is not true hey I believe an aspiring leader of an almost a work with me.
-- time to resist so much like -- -- -- testing yourself exactly costly tests just looking for the evidence looking for the emotional consistent.
For here believe what you believe I believe I'm good and as long as ABC -- -- and I consumed point yeah yes.
It could help some so much for -- -- come -- with specific goals -- belief and any political team.
-- in six months I see this this and this that I know that.
I mean businesses obviously have to do that all the time to see if they're new initiative is -- you know I'm seeing among among retailers now discuss its holiday season can't avoid the retail signs -- all the story.
They're all doing this twelve days of Christmas hadn't noticed and Taylor banana moment I think -- on a woman's radar but anyway yes.
You know where they'll have a special deal each and every day in London percent say it's behavior free -- whenever it ends it.
Until I don't think it's -- Yeah I think retailers and it -- -- with police all but yes I'm widen widen to crazy concept has yet.
Did here is credited diamond engagement ring that didn't exist in a way rilya they want to sell more -- And -- -- and events on.
And you know all kinds of examples of corporate examples and markers are very good -- sheet from the -- of consumers.
Now I think it's time for us to -- our own beliefs.
Yes those excellent points I'm gonna take some of them for myself thank you for sharing them we'll show your book on the screen right now.
And death count could conduct thank you so much for joining us here what -- say OK AI HA -- dot net.
-- think -- so much.
I put -- a break right now and we will be back with some advice for.
Military veterans -- actually really inspirational story by two really Smart.
That's we'll be back.
OK welcome back online Cincinnati thanks for joining us for crew accelerator let's go straight to Boston where we have -- non -- joining us.
You are the CEO of a rally points can you tell us what that -- in -- -- to show.
Sir thank you -- haven't you rallied on his professional network.
Or military members think of what most people in a private sector east Lincoln four.
-- in the military are transitioning from military and so it allows them a well known to members connecting meaningful ways.
-- networking opportunities and job opportunities that speaks a language that people in the military understaffed.
Great idea and I was reading through some of the management segment and you actually have an option where when your using this site you can.
Understand when -- when your service is done so that will help better targeted jobs for you when you're ready to actually have it right.
That's right absolutely what they unique things about the military is that people know when they're going to be leaving their job.
You know that potentially years -- -- unlike private sector most of us in private sector don't know when we're gonna change employers.
So people who military you know so -- indicating that privately.
Employers can start to look for pounds -- sometimes even years out in advance.
There are certain industries that you -- some more support.
-- -- and any industry requires leadership and management experience.
So anything from financial industry to -- inning.
Interrupted his service is eight.
Big companies want military personnel and their ranks -- military personnel bring a little discipline a level of maturity that other is -- -- often lack.
Okay yeah that's a good point know how to be on time how to get the job done in -- out right respect all that -- us a little bit about your story -- found a pretty inspirational.
Sure we have been duped I served eight years -- active duty.
And you branches actually started pouring Laura I started -- -- over to commander.
And -- was laid out by the army special forces and service commander army green berets.
And that's actually where I first met my co-founder -- I think.
I'll while serving in Iraq we were outside -- ambassador and together we cross paths.
Briefly and didn't meet meet me in contact as is often the case.
And by coincidence.
-- we reunited at Harvard Business School three years later.
So I got out to go to business school.
I -- just finishing house that I co president and deep veterans' club welcome -- musicians and here's -- who I haven't seen for years.
It was are talking about our you know our employment experienced when -- were deployed to Iraq where.
Mean we basically you're down we were in the same building in the same time and we're realizing it pregnancies are together eyes and that's something -- -- and I first mass.
Our business school and we started talking about.
How would you bring some of the private sector's best practices that we see terms of networking has anybody -- in school.
Networks all the time.
I'm not I don't eat I degrees and -- -- is that the -- -- those two back to the community that we can't.
Was it difficult where there are certain challenges they face getting a business off the ground.
Well of course we face challenges every day as a start ups and -- businesses do.
So one was a decision first of all to fully -- -- to start so.
And I didn't let the student business school I have full time job at a start up myself.
And once it was meet -- isn't golf ball and it became a lot easier -- my job.
And actually left Harvard Business School.
Doesn't vary big decision or for -- to make.
I'll put it into got a little commitment.
Shortly after that -- runners up in our business school that is my competition.
We raise our usual round of -- financing.
And we didn't start golf and it's been -- -- world and ever since.
Get in on we know you're Smart because you're in the military and then you went to HPS.
And found their -- company so let's -- these two questions from.
We -- -- a charity -- -- folks try to honor are -- Christopher Todd has a question for you.
Does rallying point offering network opportunities for that's in professional careers like science pharmaceutical and medical.
-- -- question so currently we're focusing on people in the military so there's certainly people in the military we have.
-- -- -- -- -- -- -- -- -- -- -- -- -- And so personally I am in rallying point in India great value back.
Kabila and connect and other people.
Not just in the air force from people -- -- branch of service who share he -- specific professional skills.
Next year we're going to be adding services to allow veterans those who have less service to be able to reconnect.
-- people in the previous units -- pretty special edition so for example a doctor in the military can connect with the doctor.
In private sector.
Right and 400 now losing -- People leave the military every years that -- -- -- yes follow up question for you.
Christopher -- also asking with all the natural disasters recently sandy exception are there opportunities for vets and disaster management have you -- not.
-- yes we see request for last.
Is actually a company called -- team -- belief that focuses on now.
And we really want -- can do is help provide the right people so there's a lot of industries and organizations that seek military account whether it is invest -- bank.
For a consulting company or manufacturer or a crisis management's.
Type of base here company a rally point does it connects those agencies that the -- military out.
-- -- Weiss thank you so much for coming on and your website rally point dot com is on our screen right now have a great day there in Boston.
Thanks for having me back.
And now we have doctor what Eddie is joining us on set it's the time of the year that feels a lot like Christmas -- -- and I seen.
You know hanging out with people in -- not this and there are some.
You know it is the holiday season it's in full force we have to -- back -- -- -- very well I think it's Simon.
Well now -- -- is a decent number reason but.
This semi early and we got to remember that it is festive and it's a lot of fun and we can get wrapped up -- that excitement but sometimes we could have some mishaps along the way -- need to be.
Careful about so every year from my Fox Business column runs and the early to write about.
The twelve mishaps.
In Christmas and -- -- do they ever overlap there are roughly the same minute edit and.
Little bit to change it some editors and -- -- -- griping I mean if you're doing.
A number of things everything I hear you leave nothing for us to deal around hunting it.
Are creatures of habit and they do the same things over again attributed it will make the same mistakes over again I'm not that worried about it some and it -- -- abs are.
The number one is the winter wonder Q as I like the call it.
Was and I am all for being fast and having some fun in the office and we also need to be mindful of the people around you so.
If -- have Decourt everything that if he'd go as far as that.
Motion activated Santa Claus hello every time you -- by it's -- for like an hour and it.
Edit anything disturbing to people should just be mindful about how it -- it -- day.
Media or maybe closer to the time -- the last couple days and I got.
Our -- so that's one you know we all like to have the office parties whether there on center off site.
And some measure to be careful about spiking acknowledged now.
I am -- a little heavy handed with the -- I'll admit that right -- Cuba nice thing.
I -- you know I think it's kind of calories diseases known trial.
I might have to try to -- blended like a little rob no option but you have to be careful because.
You don't want the intern getting to -- didn't.
Usually the -- three kids is causing -- -- I don't care what Helena had a half dozen or so I'll put the blame these things you I don't reinsert them.
I I won't get it out and out.
Another -- -- I was -- as funny as I call it sharing your calories.
In other words -- you'll find those folks -- get that gift of like.
Don't weird fruit -- for the -- or whatever but then they leave it in the break room I call this public re gifting.
So billboards are they're really being ultra secretly trying to share their calories and everybody else that you -- them -- just want the yucky pastry they're just there it just -- make it right -- get into the garbage and this and give it to -- dad yeah.
You don't have to eat it.
Hey -- you don't have to but.
Sometimes it's hard to make those choices on our home -- -- right there in front of us I'll put something nasty break from but it's something really -- I'm not sharing it.
Thought -- well I think your colleagues you'll be happy to hear that.
-- -- -- -- -- -- -- Little over -- -- funny it's always.
It may be a little more obscure than the other wins but I call it appointing yourself parson brown itself.
You know the -- winter wonderland the two little kids make the snowman and -- Imagine him as a preacher that would -- them.
When you go to an office parties you know I never -- Those are still -- win when you go to parties -- people will assume that.
Everybody is -- up for married or whatever and some of -- -- single would you have been during the -- in the past.
And you decided just to bring a friend to party or something like that and what happens is they assume that automatic oh this must be your significant -- -- together.
Don't assume and appoint yourself -- parson brown and hits them on the spot so just be a little more cautious.
Comes at the tip for the person bringing against -- to properly introduced them.
That's very fair.
I'll take a look at that -- at that.
Commentary and -- -- well you know what this is actually very important turning secret Santa -- read he entered true story dear friend of mine.
Had a holiday Christmas party a holiday party holiday office parties -- say.
And there was a girl -- -- a weekly tour that she got -- an alarm clock.
That's my friend got in serious trouble with human -- department at her major where she worked you know it's stressful I want him to resign saying I actually he thought it was funny but it was an.
Sometimes you have to send.
Messages that are loud and clear -- an alarm -- -- -- she's gonna get so I don't probably got to be honest but.
What -- did have a problem with is like.
You know Rudolph the red nosed reindeer -- underwear -- something weird that people put in there and that may -- a little bit.
It created across it on -- just going to be thoughtful to protect people.
In only as -- on being more PC.
I would -- -- with a nice foxman.
Alfredsson at the end boring -- got it at basically -- IRA and then being up -- French with this you know and when all is said and done this is the holiday season.
Lighten up a little bit being respectful the fact that people are also stressed because.
Holiday shopping -- -- about you but for me it -- -- they -- its various households -- were doing to begin with.
And so there's a lot of people a lot of things going on lot of family obligations are trying to get to see their love -- so.
Being cut people a little bit of slack DOK with some extensions of deadlines and can try to be nice to have a little bit of fun.
Doctor woody thank you so much twelve tips on how to bullied office mishaps we know they happened like the alarm clock I thought it was funny that girl didn't.
We'll play -- wet today.
On the screen right now doctor woody dot com can ever -- very clever so thank you so much for for coming on -- I.
Stories to share this year I don't may get in a little born during the holiday season.
Although I will share a personal story Friday night at.
Holiday gift exchange -- -- funny obnoxious gifts usually re gifting something bad that someone else gave us.
And last year got so bad where there it -- from sisters in lines being.
Distributed among us that we said no pictures god forbid someone -- -- on FaceBook or something we get in trouble buyer.
Sister in -- okay.
So they'll all be coming on Friday I'll give you an update on Monday with how that went and I Christmas tree is up right now it took me all day I -- -- from Home Depot.
35 dollars for Christmas tree is pretty big -- -- But it was a nightmare when I actually -- -- myself in the netting and then carrying -- to the car.
Brilliant and now -- some people like -- hired like tens of thousands of seasonal workers unless the price was pretty good.
I -- joining us now on that list -- -- tell idea whose nice to see thanks for coming on again -- the creator.
Above link to influence and the author of linked working you know thank you so much for coming on.
-- and basically you know you I was reading you know it's great for -- and it's actually brilliant one of your tips it to businesses for being profitable selling your product before you make your products yet it seems -- obvious but it's really not a.
I think a lot of companies do this in the real world I guess now on the online world where bell.
Say we're coming -- the product next year pre order this now you know they sell out right.
So a lot of people get worried about launching a product online or selling part come on because I think you have to make a perfect with a different design right below the right or something.
Set up right but really what she should focus on some getting sales first but attracting leads and then -- an incredibly.
Can't deliver what you.
Terms of the number.
It's always good shell out sort of heat equality not play that we -- -- it well you know there's a lot of companies that launch.
On lines that aren't perfect and.
They're always updating you look at FaceBook with the -- they start with a small products.
And then as they grow they make it better and improve it.
She did some all the time out helped put potential launch I've really just get their -- going -- what can you tell us about that.
You know you gotta find that you got a critical for yourself from so I think a lot of people when they -- sort of business -- like how his passion I had this idea.
And I love doing this thing but an honest financial goal so I told of a critical first financially what -- wanna have by the end of the year -- and then you can work backwards and throughout how many sales you need to recycle.
Otherwise you're just -- -- So what you can do there's three key things get you folks on this traffic.
Leads and sales once you figure that out the rest -- it.
Traffic meaning the social event every social media person.
I'm liking -- talking about your products.
Well there's a lot of ways to get traffic you can do it through creating content on your own blog and promoting that.
On of the social networking sites and other resources online you can do guest posting you can create videos and for graphics -- at least you can do to create content.
But on the grownups -- examining your -- contreras has -- us.
The bloggers and I always click on things and NIC links to other things I never heard of them and guest blogging is being I think all of these things I didn't know existed despite being on.
And contentious is the great thing great way to find.
New sites but also river from future sites especially for women but what's the best way to find the sites -- -- the you know you just in new Google search really -- -- just of -- type in the keywords for your industry.
We -- his being wanted.
We've been through a -- I.
So what that means what -- -- that.
So these -- you get people to your sights or looking at the page where your product is hosted you've got to convert those into potential customers so it's one thing to get people looking out on.
That's another thing to get people subscribe to you -- someone you know list.
Get them get their information -- follow up and connect with them and then sell them on doing them some people.
People -- -- -- -- small businesses that just phenomenal job with this money like I just look at the emails I get from certain businesses and they hooked me.
More often than not -- -- -- good stories -- follow up an immensely Byron it's happening I mean you know really but if they didn't have your email address.
You probably weren't just like think -- -- the back that website.
And check out who that nobody is that they need to body and the follow up but there's a -- nine until all right and answered the -- to -- You have fun and light company and exactly so when -- you checked that box office says.
Share information with us like giving you know when things -- not something you -- yes you want.
You wanna do whatever you can to get -- you know lead.
-- the best form of currency online to figure that you know -- remorse -- doesn't do it again if you do the right way but if -- -- -- -- -- list.
You're limited -- ourselves.
Of and the best way to promote your product is -- -- live webinar -- video.
Webinars for few reason that this is an online seminar for those who don't know any case I do have done or 500 -- once couple years how long I think.
I like if you were on sixty minutes because it's about the attention span we can educate your audience on a problem they have another solution that you give them.
And then you can build a relationship with them you can give -- great information -- -- -- you can solve a problem with your product at the end.
Basically if it's a digital product you can sell -- -- for the product.
It's about as well and what is where we thought there wasn't I didn't go to -- house dot com my website and -- -- my newsletter there.
-- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- I website on the screen thank you you and thank everybody for watching tried to answer some of your cats which we did successfully on this Tuesday it is nuclear accelerator tomorrow it's all the since Wednesday CNN -- some and it.
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