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And I in this half an hour right now that we're gonna welcome -- Chief Executive Officer of Oakley.
And no we're not talking sunglasses here although I guess -- where where you guys are on California you're getting a little more aware and -- -- here in the northeast are out in the midwest where there.
Blanketed with snow today and very apropos the snow your your unveiling some goggles and Colin maiden thanks so much for him for joining us here today speaks for -- stronger and it's.
The new product is airwaves on let's talk a little bit about what it is exactly its technology.
Enhancing skiing we knew this was coming we've seen slowed.
Baby steps of the past couple of years but talk a -- -- you've got -- I had a demo here we can look at the exterior that we -- -- video.
The goggle itself.
But tell us how it works a -- which platforms the news is as an.
-- -- of course answers for everything now correct it's a it's a heads up display it's meant to operate much like a dashboard view car.
It's not intended to be a distraction anyway it's merely to enhance your experience on the mountain.
It is a very specific.
Use it's just force known and that'll be ski -- snowboarding.
What it has within it is a built in GPS it has say yeah.
Excel longer gyroscopes.
It can tell what -- metric pressure is and so user gets on the mountain.
He can sink the device -- -- -- hand held device so that albeit an apple device.
And we're seeing are part of it here -- -- these guys on the -- -- that are being jumping right out of the Warren Miller may be.
You can see eighties that a value don't brag about how much area you can actually prove how much here you got right -- and the second steps it will down it will download each run to a social sites that you can review what you've done on the mountain.
I it has 600 maps of the best resorts in the world so -- -- -- -- your -- but it seems like you've.
Covered a lot of them we have we you're no longer pulling out -- paper map trying to figure out where you're at this -- show you exactly where your -- And if you're friends who are traveling -- you actually have the apple -- the goggle.
See each other on the mountain exactly where each other is significant -- and regrouped I want to ask you the Genesis of this where you lost from your buddies on the mountain your thinking -- how cool would be euros bitter cold you wanna take your hands -- the -- to open in the map.
To figure out how to get back to the left her.
Out of this come about.
Well -- as a as a company we've always been excited about the idea.
A heads up display or -- -- display.
This goggle happen to have convergence of the right technology the right place the right time.
So we were excited that we could bring a whole bunch of functionality to.
Could really as we said make the experience on mountain that much better and the fact that it interacts with.
Hand held devices makes it really rich experience you can take calls it text messages and you no longer have -- -- -- device.
Yeah because it works -- is also on the pieces like a watch that you where the Jackson due to controlling -- -- someone's calling on your phone you can sort of yep push a button as I understand it and it switches from you listening to your playlist.
To then switches over to your phone exactly if -- what did you get to the call waiting whether you -- -- -- -- -- -- -- That does it does look quite a few quite a few things for riskier -- and so which platforms is available on.
So it's apple operating systems so your four -- -- five.
And then all android and then shortly will be will be.
You talk about the slugs that are out there you've got mapping -- you've got vital stats you've also got speed has another.
Staff -- every almost now how are now in California I don't but how fast was -- going.
What -- about some of the other more practical applications that are involved as well will it'll it'll tell you how how far -- dropped in in the entire day or given run he'll tell you.
No matter what the weather conditions are mounting we'll actually recommend through the -- the type of land he should use for the conditions during that -- right.
It will let -- will give you all of the features and amenities on a particular site.
Who gave you wait times for particular -- so and -- addition that -- how does this help your bottom line it's a pretty pricey.
Got on this 599 -- -- not really gonna just swing -- -- but also a most people want to swing by picking companies is like a dedicated -- are really big tech.
Speaker to meet early adopters I would think is it's a pretty niche market you're looking at right now hours are pretty good profit margin here it's pretty good profit margin.
It's and it's it it to us it's the beginning of the new category for us where we -- near I experiences to consumers.
So as a sports performance company I think there are a lot of opportunities for us when we talk about I -- what we can view and cycling.
Training a whole avenue opens up and really this is just that.
First form factor that we can execute this kind of technology and they get about -- lazy Sunday afternoon in late may and I'm -- you know I've got a chip shots of the green.
I'm gonna have some Oakley sunglasses that I can sort of peer into the corner and tell how far am from the -- with a built in GPS it'll it'll tell you how far you are it'll tell you what the conditions are I'll tell you.
Your body posture it'll tell you as a training device how how how -- how good bleachers -- so this is going to be -- will it be widely adaptable technology across.
You're -- different offerings -- -- once once the form factors there I believe it will be.
OK and pretty widely available.
It's insisting distribution.
We have -- saying that our core flagship ski destinations.
As well as all of our wholly owned retail -- in North America Japan and Europe.
And then for the first time this is you'll be able to find is consumer Oakley optics in all apple source is very quickly what do you think about taking on Google here as we know it got their own -- Wear out the negative.
Well I think we we operate a very specific space and that is sport performance so it's.
It's through that -- so that we're gonna focus and that's we're gonna make noise are right through that lens will focus of the give us a much -- -- -- is the CEO of ugly.
Joining us here on foxnews.com.