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Most traded beverage: Not what you think

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  • Description

    Coffee lover Todd Carmichael on why Americans crave this commodity

  • Duration 5:16
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This transcript is automatically generated

Going to go straight to.

Todd Carmichael the founder of my Chinese name -- lab Columbus let clump.

OK and -- sell on the Travel Channel dangerous grounds and we're talking -- -- If case that's right exactly from a dangerous grounds get it all right so coffee business Hughes she wakes everybody -- -- in the morning sometimes it.

Doesn't even -- -- when you need to could that I kindergarten in -- -- falsely.

And you have.

You're near bringing us historian -- -- the coffee -- Exactly exactly -- it written into the insured people following -- my day job canvassing the mountains in the third we're looking for the best being weekend.

OK and a -- do that I have to united and it's pretty tricky certain whether certain regions I mean isn't crazy to Starbucks Buffett's son for seven dollars for.

Across that a cup right now.

That's that's correct -- it's it's a different couple couple countries right now you're gonna see more that in the future.

It's really beautiful coffee it's it's a strain they came out of -- it's now being planted in -- like Panama Costa Rica Colombia.

Do you have coffee that's that expensive like that you find.

Well you know my philosophy is a little different I really believe that coffee is the ultimate democratic luxury.

And I think that seven dollars for a cup of coffee is a little bit too far for the average person I'd like to rein that in.

I you can find you know as good if not -- our cops -- he really does take the timing -- -- the mountains and bring something out that you can.

He deliver that experience for something you know lower than seven dollars a fair.

Yet keeps me a little bit about your journey what brought -- here I was reading your by mail and I have to say on the little impressed you are.

A world record hold very you you don't -- a -- amazing things in your life so how did you get to this next.

Knew anything -- Well you know and the television -- commuter coffee.

Cut -- -- and -- -- at least.

We'll copy started when I left the farms Spokane -- -- for the big big city and Seattle night I ended up finding a job at a little rose -- at the time that three cafes.

You might -- -- Starbucks and I was really kind of there at the beginning of -- all.

And I've held onto it and it's probably all this way and then recently.

Travel Channel it -- to me said listen we like to put a camera in your truck and go if you wanted to what he's coffee adventures.

And it turned into a series.

Yes another words in my life has been a bit like Forrest -- in a way except -- slightly better SAT scores maybe.

Well we hope so.

Is still you we will want to show some -- -- -- people to see how.

Big the coffee business is so cups of coffee drive drank every day one point six billion cups.

Around the world like coffee.

-- here in the US the number is 400 million.

I probably didn't do big chunk of that myself laugh -- And coffee drink more coffee than anything else we -- more confidence owners I know on nervous about RT I guess that's why everyone -- in -- Still had a taste a cup of coffee do you have any -- he.

You know -- that there is like wine tasting some things that should now what makes a good coffee can start.

In certain terms of there as well as drinking coffee and enjoying it and there's -- coffee and that's kind of analysis of coffee and there.

And they're completely kind of different skill sets.

Didn't drink a cup of coffee really I'm from media I I just who I just love of pure.

Beautiful unadulterated no sugar no cream nothing like that cup of coffee in the morning and it's just.

Look like -- many people.

But analysis is that figure is actually very much like why -- we you.

You draw the causing in this form all in your mouth make this terrible slurping noise and then spit it out.

Just give us a little example little a little down off of the -- a little demo here any yet this is -- -- when -- -- -- up and.

You bring it and it.

What's -- you you're able to taste all the coffee -- you you know all the liquid when it's in the mist form.

-- really accents that different characteristic of the -- what's your favorite out.

My very tough sell on stranded on a desert island and I can only bring one cup of coffee let me.

Would be healed yet if the homeland -- big country were copy was you know evolved.

And it's it's yeah it's it's -- of coffee.

-- if you really gonna experiment the first time with specials the you know single origin copies in just reach out and grab the Ethiopian and it it'll be -- it's almost like.

Ethiopia can fall -- -- -- -- great being and that's that's a good place start.

-- tell me that dad dangerous ground -- -- Well they -- -- calls -- and and in my mission and end locating you know those coffees that have fallen to the cracks in countries it often neglected.

Often countries that are coming back from.

You need elf in their way there in the rebirth -- I mean I think Haiti is a classic example it was a it was -- coffee growing country that was completely forgotten.

And I knew there were -- -- parents of the matter of fact is getting up there aren't canvassing elements fighting you farmer.

Right and we do that and you know and eighty different countries around the world.

Todd Carmichael thank you so much for coming on we'll share -- -- on the screen right now.

Our right and that think you have a to have a great weekend.

Things you do at.

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