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IShares of apple bouncing back today -- calls this up for the stock had its biggest one day drop in nearly four years so the question is is this a buying opportunity for investors.
We'll talk about -- these -- joining us now Stuart Jeffrey an analyst with Nomura and -- sir thank you for being here is so.
What why are we seeing these gyrations in Apple's stock is at one thing or is it a combination of things but it's a few things -- -- stock that's.
Being used to beating expectations and expectations full costs keep ramping up up -- the results.
And the last -- -- reported.
Gross margins are pretty weak -- not cut numbers -- kind of broke through the winning cycle they've been on.
I am gross margins as well as errors it's kind of in focus because there -- that got phones go public.
30% of my gross margins -- any other device found that -- those thought to full.
People start to be -- -- -- small we've seen is just a few indications of gross margins on depression.
As a report out recently saying that maybe people buying more the -- my friends -- yeah expensive ones.
There's talk that the iPad mania is cannibalizing -- and -- -- -- -- cuts that's -- potentially an argument on price sensitivity and margin pressure.
And yesterday also and one of the big issues is coming growing emerging markets yeah offense expensive.
Can they really get traction man chart in my -- estimates that -- -- -- Minute been tokens -- for a couple of years and I and they can't -- business tons of people had hoped the tournament public take in orphans -- -- interest -- as the gap.
-- -- Narrowed between apple and its competitors it's still below the brand business in its in the industry so it is they don't Rambo is seeing some some come through quite quick and -- them -- and so.
Now that's the -- to some -- and apple.
With similar revenues nine Smartphone space some some with big -- market share and unit times and everybody else -- as we really struggling side.
The difference and apple everyone else and company get much bigger cousin also smoke but some some -- -- with a paper and they basically apples and what renovated this whole re modeled every one of its products so what's next is -- -- surprise announcement.
May be on apple TV around the corner.
I'm -- apple TV that said they have to wait until it and make it -- communication that is coming to the cable guys in the content owners and it's much more complex.
Than simply doing its time -- piece of hardware that to change where the TV industry looks.
I'm -- on the other side and animal products one of the consensus or the integration they've done is being intuitive it's been a little bit of an improvement and they up.
The steps of improvement have been getting smaller once mormons -- in some on the consensus.
Is that really something for them to really.
-- -- -- -- -- -- -- -- about price target your price target is 660.
Dollars there others out there who are still above the thousand dollar mark what show reasoning on that.
I'm someone like is it -- you look at the make up of running to some doubt about that -- foreign -- -- states.
And you look at the growth they've penetrated the Europe in the US fantastically that Krista.
40% market -- on small bands -- -- a 2% to -- -- growth.
-- really need to get growth from emerging markets focusing in emerging markets is this android fence coming up from listen hundred dollars compassionate and 600.
And so we think an emerging market studies in the battle for price.
And also -- applications -- nature of being built around and went first and side.
Here in the US -- finance the best ecosystem of applications right in Asia we think that's going to be hundreds of a buyer of this price could target 66 states still looks.
Attractive at tech stocks have to live with -- for -- to some extent -- -- -- find out a couple of months whether the short -- gross margin debt is -- just put -- transition.
Wolf it's something structural make that as well.
Very interest things should -- thank you so much for being negotiated.
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