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OPI CEO on Nail Polish Market

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  • Description

    OPI CEO George Schaeffer weighs in on the state of business.

  • Duration 3:21
  • Date

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-- -- smack in the middle of the holiday shopping blitz a great time for companies to try and really ramp up their business.

What how is a nail polish giant doing that George Schaefer is presidency -- big.

Battling pay a bigger share and they more than billion dollar market.

For now polished George joins us now from Los Angeles George how is business this time here I would think.

It would be great but how do you get ahead.

Acting it's fantastic it's we're looking to another great year.

We're up double digits and and -- minister is putting on LNL lax and help polish its.

Accessible.

Luxury it's affordable luxury and and today's economy yet the woman wants to go to this alarming get away from.

The problems of the world and sometimes from the husbands or boyfriends it never know what it.

Well -- -- mouth to every man's here in this country that's exactly what -- what -- we go again nails done.

Georgia but how do you differentiate yourself in this market -- the company was bought.

But Cody.

Not long ago.

How do you because again when you -- into these so lines.

There are so many options.

And there's so many innovations that are happening you talk about the nail lacquer.

How -- you innovating like what is working for you and how do you how do you continue to grow share in an increasingly competitive environment.

Well I.

Nail lacquer -- been very hot the last couple years and we try to stay ahead of the game and how callers are definitely the best we have.

Collections with steady Eddie and I think one of the of the big -- trademarks -- up.

Products are the quality and the intensity of colors of -- -- -- has been.

Tremendous for us the whole -- market opened up the professional market and we stay true to.

Does to the course and we trait that we stay true to to the professional marketplace and the consumer knows us what and when they.

Get OPI and then mails they know its quality and I think today people -- more value conscious and sometimes they would pay a little bit more to get a lot better product so I think that's -- -- name.

Clearly comes and.

What we get -- ended -- we talk about then tax rates going up within the year potentially for everybody but certainly.

And hospital highly likely that they go up for wealthier Americans in this country in California on top tax rate will be fifty to a close to 52%.

You comparable pay in taxes at that level.

Comfortable and not -- the price will live in California and I think this.

There's a responsibility that each one of us has and we have to pay our fair share so it is what it is.

My friend but in I don't think we should get bogged down in.

In -- and the percentage it's more importantly to just go ahead in business and and and then make more money.

So to pay the tax.

OK well said George thank you for big -- George Schaefer take care and happy holidays.

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