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Apple Losing Its Cool?

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  • Description

    Branding strategist Stephen Beck on the demographic trends of Apple consumers.

  • Duration 4:23
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This transcript is automatically generated

Apple a recent stock price huge drop due mostly to the tax situation that's my opinion.

But there is also some serious competition -- that now we have the iPad and the online photo.

All valued less cool.

Good question.

Joining us now is Stephen back huh.

He's a branding strategy -- -- management consulting -- CG 42 Stephen welcome back thank you.

-- be here is apple still cool and you'll branding opinion well you know here's the interesting thing.

-- I was here mentioned some research that we -- doing around the holiday season and and I predicted that they're going to be just fine stand by that prediction.

But there was an interest in under current in the research that we conducted specifically around Smartphones and -- and under -- was.

Who was interest it and -- And who was interest in and buying some of the competitive products specifically products like Samsung and from -- And there was an interesting age you.

Older.

More apple.

You can younger you kidding a little bit more -- other all done.

-- that apple young -- goes to Alba Samsung Kindle they Brazil had some strong now apple still had a strong position there but what you saw was those brands.

Bumping up from purchase considers.

What's that mean.

Well if you look at what Samsung saying in their communications and their ads today.

They're plan offer that right.

Yes -- although a second under the plan look at this will we're gonna play this that is it is from Samsung is making fun of the people who lie not for the on funds that a quick look at this.

They're saying this post revealing that precious.

I'm back -- Jack is going to be on the bottom.

One could even mean.

Okay that enough -- forgot and it was a good at about one more ad is for the Samsung galaxy three.

Let it caught our attention let's -- what you think.

-- -- -- -- -- But can you -- It's girl friends who.

I'll make your video conferences.

We.

Probably shouldn't watch him clean.

That's disgusting.

Now.

-- those ads.

That good hands yeah they play too young people are you telling me that of these Samsung's of this world have stolen the coolness.

For young people.

I'm saying what they're seen is that there is any time.

A company goes from being the upstart and the challenger to being the market leader which apple has clearly done.

There -- space opens up.

To come at them from underneath and to actually -- -- position.

And that's exactly what Samsung is attempting to do and you can guarantee that they're looking at similar research that we're looking at which says.

If everyone has something.

Like parents -- something.

As I eighteen year old pointing a gun and called again my gonna really look at that -- Also something for me -- last question I'm running out of time this is a good.

The last time you in via you're talking about the originality.

Of Apple's breakthrough products each step has been a true.

Breakthrough in terms what it can do for the people who buy it so now you've been talking about apple television right.

And there's also talk in the industry that apple television here it comes in your judgment is that a breakthrough new generation consumer product.

While the current apple TV was always referred to as a hobby.

Yeah all right.

Clearly the television experiences is is broken.

In the living right it's it's it's it's bad technology it's bad to -- -- search bad just at overall.

Old experienced 20304050.

Years old in terms of the state of the art -- that experience.

If apple brings what they brought to the Smartphone category if apple brings what they've brought to the tablet category to the TV category.

-- went -- when did you don't know whether they bring -- -- off.

Because we don't know exactly with a gonna come out exactly okay by the weight as Stephen thank you very much for joining us got to tell you that -- Apple's market cap that's the value the -- -- that the marketplace is a public company.

Has just fallen below 500 billion dollars cool for pollsters like me but the -- Stephen thank you very much.

Surprise supply.

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