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Starbucks Coming Out With $450 Steel Gift Card

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  • Description

    FBN's Dennis Kneale on Starbucks' steel marketing plan.

  • Duration 2:11
  • Date

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I believe is the Pope didn't care for the person who has everything including got coffee addiction not.

Tracie burns and this -- joins us now with more Dennis.

Well you know what actually Starbucks recently dared to introduce a seven dollar cup of coffee.

Now what is going even more upscale introducing a limited addition gift card that -- sell.

For 450.

Dollars the empty cart itself cost fifty bucks and is made of solid stainless steel.

Plastic itself -- class say it comes preloaded with 400 bucks in caffeine -- purchasing power.

The clincher only 5000 cards will be made.

And they don't even carry the Starbucks mermaid lady logo in fact you can get the new -- only at the website for the swells gilt dot com.

Starting at noon eastern time this Friday.

Now one key question.

What do you do when you use up a 400 dollars on the card frame it or refill it.

Starbucks stock is down a bit today and an up market.

That stock now trades from fifty dollars so it's around a rich point eight times earnings per copy shop the stock it doubled -- sixty bucks and a sixteen month run up until last April.

But it's been cast -- ever cents.

Special -- Starbucks card flies in the face of the recent political campaign in which -- Obama told America the top 1% of earners.

Aren't paying their fair share one cultural anthropologist.

Telling USA today quote.

This is -- card for the 1% it's all about the status and to tell you the truth.

I don't know if I'd want to be seen with one of these.

I'll tell you actually I'd be more than happy.

To be seen with one of the size of 400 bucks a -- gets you -- to lattes and in my.

Hot -- I don't know Starbucks -- numbers but you know I guess it's the -- missile beetle but on -- someone finally lots of folks who go through that formidable.

Lately -- -- seven dollar cup of coffee tastes like now I mean it's at least with gold but I'm.

What is it good luck it's a you know what it's it's it's cost seven dollars because it cost seven dollars -- to make some people want to buy it -- that power lines and maybe.

Dennis is right you know I could damn good cup of coffee on the -- -- -- -- -- -- -- yeah.

I don't -- death.

But added that -- it.

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