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Zumba CEO Alberto Perlman on how he turned the dance fitness class into a global business including products from DVDs to clothing.
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Your ink magazine comes up with this company of the year and this year it's -- -- fitness.
Citing its business model as a major factor for success here with more on the company's growth and future plans -- CEO and co-founder Alberto Perlman.
What an incredible story with an entrepreneurial twist that is so amazing you -- dancer at age eight and you brought.
That's -- wasn't the -- and I think.
-- -- -- -- right right but you know added that without being eroded that was in the -- out how.
Did you just to simply decide that this was an idea that could really get go.
I was -- having dinner at my parents house and my mom was taking.
Vehicles class -- commit -- was a creator of the -- she was against us -- taken for ten years and I never really listened but this time my fitness and she was telling me.
Why don't you meet with him and maybe you can start a business together.
So I went to see his class and there were a 120 people in his class and all of them were smiling was fitness without.
Sacrifice it was think this needs to be scale because the country and the world.
Needs something like this and then my passion is entrepreneurs survive in -- -- since I was five years old I was renting my watch so my classmates.
-- -- And it's like that what if I could take these instructors.
And -- certain train instructors and then turned him into entrepreneurial life since saying Brazil but I guess yes and from that we should tell our viewers.
You now have.
Clothing line.
You've got.
Audio tapes you've got dvds you've got an unbelievable.
Growth opportunity here that during the early years -- 4000%.
Growth corrects yes.
That's -- we have.
Our view we lost the music city this year we actually launch -- music cities in Europe this year both of them went platinum.
We have a clothing line that this year will sell 3.5 million units outgrew my million dollars -- million.
-- pieces of apparel just on our website it's raising eyebrows all -- the apparel industry as well.
You know as we see some of the numbers I'd love to go back to some of that video because seeing people actually do with the important point to be made is that.
You don't have to have.
A GM it doesn't have to be like that you could do it in a church you could do it in a cafeteria you could do it in the synagogues.
You know face and -- what what ever you couldn't do it anywhere which brings me that this question.
Government regulation has that ever -- you -- is it more onerous now and how did you overcome that.
Not really there's not really -- -- regulation that -- -- -- mean that government is for you lax on.
On the fitness industry and there's fitness certifying bodies and we encourage all instructors to get certified.
With the American Council on Exercise and with the American fitness and they rose association so it's -- good.
And speaking of instructor she -- is here on the set of Jesus teaching me the moves I've never comes about before but you know there was I was a Jane Fonda workout -- and that and then there's Billy Blanks there are a million ideas out there.
How do you keep I guess venture capitalists money shoulder behind you've got millions and millions of VC money when there are always ideas coming up.
From behind.
I will the good thing about -- is that.
We've created the open source -- fitness.
So as long as anybody likes to dance there will resume classes so and everybody likes we were born -- and when -- two years old we start dancing so.
-- -- we've there's new advances in new moves in new aid evolution of music we just incorporated into Zuma IPO.
It's it's -- -- -- the question what we have one -- that we look through which is does it help or instructors and if it helps our instructors.
We will do it but it's just through that -- that we look at everything.
Alberto Perlman an amazing story and great success to you congratulations.
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