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-- talk -- mainly -- price when Florida man is auctioning off his name of the highest bidder that's right.
Jason Sadler the founder of I Wear your shirt dot com.
Is sub letting his last name per year might be renting the auction isn't over yet but it's party catching tens of thousands of dollars well done.
He joins me now at a Fox Business exclusive Jason I've got to apply the here you're entrepreneurial spirit I mean this is fantastic but I want to know because I have a book out there -- I'm trying to sell diary of the stage mothers daughters to apply.
Bid in mean you Jason diary the stage mother's daughter.
What I can't -- -- gonna do what that even walking around and having it you know on your new driver's license where he acts.
You get the satisfaction of owning my last name for.
I -- you get to -- to have my my name changed legal in Florida changed on Twitter I'm -- verified account just like yourself.
On FaceBook on my personal blog and through the rest of 2013 all my -- -- lines anywhere appear my name would be Jason whatever you wanted to be.
So what I mean how many followers do you have how can I possibly quantifying -- -- what that's worth.
The it's it's Thursday and I've got over 40000 dollars on Twitter now about 20000 fans and friends on FaceBook which -- -- accounts they use all the time.
I've got a personal blog gets a good amount of traffic my company website I reassured the gets.
About 101000 -- page views.
And again -- I write for other other press outlets so my name is constantly being talked about out there you know it's one of those things where.
It's a very ancient story I think and it -- be continue to be talked about people or member this you know going forward -- have that lasting impact as well.
I mean I was impressed late this isn't your first I deal like this of course since 2008 you burn half a million dollars doing stuff like this.
Mean you've -- work -- -- goes Pepperidge Farm Pizza Hut.
Bill Cosby what what's the craziest thing you've done that worked out really sold something.
Man I just you know the -- teach.
Are wearing thing I think is a pretty crazy idea you know just putting myself out there to lead brands and companies you know wanna.
You know beat the using marketing unique way and Nissan was a really big one -- we got a -- you can 2010 before anybody else in the world that before there were for sale and we were -- -- the local dealerships in just kind of poke fun to make me guessing instead like wait how do you have a car.
So you know we we get companies that -- find us they want are highly engaged audience kind of consume their content of their product their book whatever it is.
Time and we you know we've just awesome and last week we were -- doing fun stuff.
No I mean new medias what it's all about you got your finger on the pulse I'm pretty interesting what is the bidding been like so far how much am I gonna have to spend in.
And -- -- competition right now.
-- the bidding starts at it started zero dollars on November 1 quickly jumped up to about 20000 dollars in the first 48 hours.
Which is really off some my last name has been everything from a couple realtors.
My freshman year roommate -- -- something inappropriate -- -- MTV.
A business guy by the name of Louis -- has had a good bit in there.
And before that man that I have currently which at nine days left for the bidding it was -- eighty dating games which is a whole areas board game company so.
-- -- right now 34500.
Dollars is the bid but I think it's a steel I mean this is a -- -- for a year.
Across social media across regular media it's gonna get a lot of exposure big.
Bidding ends December 12 which happens to be my birthday is wells there's a lot of time all here I note twelve -- -- it's -- I know I'm I'm really tempted -- but 30000 -- lot of money much of the opinion up for that but I go to buying my last name dot com as I can see on your clever T shirt.
In order to bid do you have any limits is there anything you won't do -- you refused to change your name is something profane -- -- where do you put your foot down.
-- they've actually been a a couple bids already where I've had to say you know thank you nothing political nothing religious you know nothing obviously pornographic.
I'm young I'm not selling out I'm not doing -- so that I can just have the most amount of money and I have no shame I mean this is something that I wanna live with this amount to be proud that you don't wanna go to that.
Delta checkout counter and say hi my name is Jason.
-- this isn't my daughter has yeah exactly yeah we've got that you've got their birthday coming up I mean this is gonna -- right here I know yeah yeah yeah -- although would be embarrassing will you be to be a stage mother's daughter you know I mean that's tough that's going to be a -- something you would do it because it's it's a good I -- -- -- its right on the line.
That's the thing I get to carry around a book and I could say that like hey this is my last name this is -- there's a purpose to this and and you're gonna spend their marketing dollars somewhere -- not -- -- lessening.
I don't know I'm gonna send this segment my publisher I'm really -- all right thank you so much for coming on I think -- finding my new favorite cast him before it was the -- never the vacuum cleaner guy that was selling a million million dollar back in.
I think this guy and seated him anyway.
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