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Holiday Card Industry Turns Virtual

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    Oded Ran on how Touchnote's new features let you design, customize & mail cards worldwide this season

  • Duration 7:43
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This transcript is automatically generated

A little bit later but.

We're gonna kick things off right now with touch note we have voted -- is the Chief Executive Officer four year old companies joining us.

From the UK where the company is based in but it thanks so much for joining us here to talk -- note and the holidays.

Pretty unusual apt here you're not the only ones out there who help people make a car to -- that.

We're talking physical card so again we've got some -- from the virtual world marrying it to.

The real world the tangible world if you will.

For a tactile experience.

But it taught us a little bit about the Genesis of touch note here -- you started at four years ago but you're really in gearing up.

With some holiday surprises here to help people deliver physical cards around the world.

Absolutely good morning good things for -- Hampshire you're welcome you know.

Christmastime comes or and everyone wants to send cards we -- is -- Ali because Christmas cards but every year same story.

We don't really have time to -- -- ten cars -- own 100 cars.

Take a picture everyone find addresses this -- addresses of all our friends and family up currencies to have a -- Carly is.

Of all the different addresses none of us how many more.

And we -- six months ago it.

We decided we planning to reinvent the Toyota car through really wanted to make it each year for each person that doesn't really have time and I said.

100 cause or even less than that.

To made it much easier.

And when starts that you -- people realize people don't have time to take pictures they don't have time to hand write messages.

And most importantly they don't really have different addresses.

But others are never witness who were trying to help people so.

Oh yeah that's right and you know we have these -- friend list but they're mostly on things like FaceBook is that we know they are we may be have their email address but.

Once friends move around -- -- while a couple of years maybe don't have their physical address or it's not handy we don't have the old.

Black address book like the parents you're just talking about.

Tells exactly how the process works so that I can generate a list of my friends and maybe some of them -- in far flung places -- get a physical address and is not gonna cost me more then you have a local staff a -- have to pay international postage.

Absolutely safe are you because look like beautiful folded cards and create an end to us.

That we set for people and it can call is low is one at a dollar descent who won't like postage -- it works is really simple.

You take a picture with -- -- -- -- hundred phone or you just choose from your computer.

You then apply one of our beautiful designs for the car and we can pretty much made any photos look like the beautiful awesome Christmas only they Carter.

Then -- we did we tap into your FaceBook friends and friends is if you were born in New York.

By just happened to me to San Francisco will automatically -- you can send cards sillier hometown friends.

We'll suggesting concert college buddies do you work -- and other people say don't even though they don't have time this analyst exactly.

Well there you tell us about how much it cost as low as a bloc.

How does it work though I mean you know I if I have a friend in Australia and I wanna have it printed and delivered locally are you partnering with Vistaprint a multinational or you partnering with.

Individual local print shops in in each nation -- how does how does that technology work.

Since the wouldn't touch exotic 2008 we really quiet college experience find the right -- is due to maintain -- around the world.

And today we've got printers in 3COM today in four countries that if you wanna -- cut right now from New York DC Australia you don't really have to wait for use the -- delivery of cars will carbon.

Footprint of that.

To Sydney Australia we're gonna -- and -- closes placed in this nation.

This thing we started doing for years ago and that -- actually a bit like sky.

The car gets sent from the closest place is possible to this nation and as Aston grows we have normal printers all -- Oh yeah what about for those of us for -- that are suing now it's December 21 -- all I need to send me you know somebody a card here.

How quickly can you turn things around.

Well like my money is is a first thing is the thought that counts and people prefer getting a -- -- -- -- at all -- instead if you do become larger rival time.

We use the is that rate committees and at least that we -- -- an art house point four guard team.

Cars arrive in time will be on the song ends Sunday Monday just before Christmas.

I'm all and that cards will be -- -- the world.

Ought to then see you wanna think -- London England you actually can Citi from the US even just three days there earlier because we gonna print incentive from the -- places and.

Ancient -- -- talk there about how many cards that you sold so far and how do you guys make your cash is it just the straight fees do you have ad partners that pop up on the is on a during the -- We -- -- you know who the best time for us in touch it with a few months ago you Olympics we've partnered with some say.

-- -- Everyone in the world giving their own GD send cards.

Against civilians in the Olympics -- over one million -- -- in a single month and a typhoon with handling that's apparently.

-- dollars in May -- stressed we generate revenues from charging customers.

Presenting -- if they say it's just aren't the ones -- nine it is always down to one dollar.

When people Bible who credits down and we also generate money by getting advertisers.

To -- cards and give them away for free.

As we've done with some thing and previously with companies like -- in palm and now they Kia you're.

-- are you revenue positive and it brought positive and if not do you have a target not yet.

We asked we have targets for that it is thought -- -- nothing it is never enough we've seen tremendous growth.

Path here we were the first illustrate out -- -- million dollars to announce that three million dollars and we see growth in places we've never seen before we've sent cards over time between countries.

It is useful to see how this world.

Of people creating the ability to come back to the I think the world and -- thing because you know Gisenyi and wishing someone a Merry Christmas as a Abiola is -- text message.

Doesn't really cut it.

I -- you guys are based in the UK talk to me briefly about any advantages or disadvantages.

To your tech brother in here in the states.

Well I can tell you why that is definitely does that mean this is the weather here.

You know so I just got seeing some rain itself today -- Absolutely.

It's Chilean cold and freezing here but I'm seriously though most of our customers -- DUS.

We have been to be the case because that's -- they call it was founded back and really useful -- yeah.

Did Laura just spend per person in the world hungry -- is actually Nikkei -- -- has -- traditional.

And -- large industry view because that's that's the reason we're base here but we're pretty much global side we have the employee base money would go ahead please in -- huge -- in Estonia and other places and we print.

From four different countries in three continents so I say bye bye now we pretty much little appreciated they -- and will make someone's day become -- better friend base and in my car.

-- -- -- -- That is very helpful helping people to find not only their friends that may have forgotten about but finding out there address is no matter where in the world they are we're showing link right now to your website the apps in -- -- remind me your -- on all mobile platforms right now.

We are on good we -- -- hindsight we're in wet.

If you have a tablet iPad 200 tablet you can -- though -- tablet friendly website -- not dot com.

And any question whatsoever feel free -- -- -- -- apple or even us hello it that's not dot com.

Now are -- thank you so much for joining us -- -- and sharing your story.

And I may be -- a few folks reconnect you with a -- thanks drew and how we don't discriminate -- -- thank you very much happy holidays TAR.