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Heath Wells and Olivia Skuza on how NuORDER is making it easier to connect brands with buyers
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Let's let's Los Angeles now we have the co founders new order -- wells as well as a Lydia this goes.
-- up that right through that.
They you know Matthew.
You -- -- -- -- -- aren't Elliott I'm good good morning good morning how are you guys yeah good morning.
RA we've we've going to be in New York where they're happier than it sounds so it's -- Yet it actually -- who wants.
It for -- ends.
Yeah we need to get -- it you know that really funny I now I guess China that jealous of your weather supposed to snow here.
Are right so who wants to begin with just telling us what exactly new order is.
-- -- Mule day -- -- highly calmness and ends.
Really put simply just as it can GMAC can -- -- in retail store online what we've done is we've taken the same concept that.
And applied at the wholesale -- have friends one side you have retailers the other.
And we don't hold sell platform that -- in between Siemens has -- and really -- -- That's exactly right.
And you would think that someone had done this before and you think that he had he should be out there and and the reality use.
You know -- histories Abram was handwriting -- it is.
You know -- -- singing Nina would united -- what we want to order for the week.
And you're using catalogs and printed material now and it may become about the digital.
100%.
Additionally it's been a very and it heavy administrative tasks brands and bias -- that -- down.
In that writing -- rental and doing everything manually calculating numbers by -- Atlanta.
I'm very labor intensive time consuming inefficient.
We think as he said it would have been done before.
But sad now we've prevalence -- revolutionize this and that is online and everything's very quick and easy -- All right so what what are some friends and buyers that you're less.
-- we've we've focused you know we've -- new in anything as a whole new technology and so Al Al strategy was to focus on premium brands -- say you know we you know from from women's Wear brands.
-- -- friends like merely Elizabeth and James -- language personally I love.
I got a lot of eyes dead and that lifestyle grandson -- -- globally.
We have citizens of humanity T Monday sit for July 10 -- I -- really speaking smiling at stochastic friends.
Okay hand it until -- look -- front.
-- still.
And we have been you know we're gonna meet studies have its women's -- in street where and in and in -- -- clouds that's in the category class -- what it really shines as a matter what kind of friend.
He has been -- -- up women's contemporary.
So what exactly do you do to get them to use your platform you -- into business and you say hey -- a look at some of these products.
Physicals sampling or something what how does this work.
Well you -- on the saddest thing that.
Hello -- -- -- say so we we.
You know we approached businesses and we say how are you doing it.
Currently and and united 98% of the friends I hand writing -- is I have catalogs everything's completely manual.
And so do what we telling them -- -- -- -- And so we explain -- -- into them and -- need died believing that China life is daylight why hasn't someone on this -- -- And so to -- -- -- -- conversation.
We help them on -- their products and I upload all that product resistin.
And then it's a private system inside guy and bought the retailers that I -- conduct business week.
Not -- NG in you you charge for that -- -- got -- so we charged the brands.
The -- afraid and so we have 40000 lives on our solution.
And yes say you know the numbers are amazing considering initial period.
And then we have -- -- subscription fee based on you know how many regions at varying how many so threats to using and it's a subscription based model yes.
And help you save -- relatively new how -- how new is relatively him.
You know the twelve months what's guiding August 2011.
And you know we sold 750000.
Styles -- the solution.
And you know you -- -- consider the people at the on boarding gets died it.
Yeah pretty remarkable traction in such a short period.
Thanks it's very much -- natural -- progression from friends now and obviously from the trend of the comments and Indiana -- they weren't went side.
You know just leaving that business to business transactions and all lines spreads as well you know it's something that I understand the right.
But you relationship.
-- exists between.
-- the brand in a buyer for its not just technological.
Absolutely and any and Luke united adding that the number one thing we size that we not -- to eliminate that relationship.
I think what we're doing is actually hunting it because you know we're on the -- the other guy at a trade show and and the -- and proceeded to stand 22 minutes -- running in -- out.
Where's that yeah I expect prices paid down her right to ride it anyway it not engaging in any compensation that's not meaningful time and bias that -- time you know at those type of -- of their running around trying to meet as many people as you want your enemies on the timing of spending and is -- relating to discussions of you know what future purchases you've got my focus on what strategies what product -- -- hasn't went to the cost rather than actually trying to -- the what I.
Yeah it doesn't make cents.
The people will always have to touch and feel brought -- yeah.
Bet that as did the realities is that once you've got that relationship with your sales person is a trust there.
And both want to wean the united south strip doesn't wanna sell you something that you can't sell on the stool and and so that trust allows these to go digital.
I mean -- united beyond that allows the retail relative -- ranges may be.
In many people the product before and I don't need to touch and feel -- -- -- three months he got right is that I can just reorder and and I quickly since this -- work so well for you as such short period of time do you have competitors now on the space.
Sean you know there's a number of people in any studies that he's lucrative united is number of people that are awakening in certain.
And we do you have competitive is that the reality is if I could be completely honest biggest competitor is -- -- by about.
And and you know -- 95%.
In the united -- -- about brands that you speak to a steel doing the majority things manually.
Exactly -- -- -- changing consumer that I hit here and obviously you know nationalistic Brian -- Resistant to change.
About what we're realizing even as much as six months -- is living side fox in the -- the discussions we're having six months ago.
You know people living -- resistant today now they'll now have to happen and it's just a question of when the money to implement this and -- business.
The latest -- -- -- well thank you so much stick co founders of New Jersey and new order dot com is on the screen enjoy your -- and a Los Angeles thank you so much especially -- energy it will things in my son and I test it and -- -- -- --
