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The Psychology of Sale Shopping

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  • Description

    Dr. Keith Ablow on what drives people to lose their cool while shopping.

  • Duration 4:00
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This transcript is automatically generated

I explained to you what you see.

Huge fist -- it is a parole it's not an -- women's underwear -- Two women -- arguing over the discount on the web -- in the editorial secret the -- stepped in it escalated to know what you're seeing now.

-- is wrong with these people doctor -- problem Fox News medical contributor joins us now.

Is there anything our raw -- -- just fine thanks it is that anything wrong with these people -- you could say.

These men were being -- us they would defending their women and then are on the.

-- -- Well I guess you could say that but the that stimulus for doing so.

Would seem to be so meager that another explanation is called for but and here's the explanation if you think of consumer goods.

When promoted vigorously.

And when seen as a key to people self esteem as a drug.

Well then you have people competing not just for lingerie.

But for something they feel will be transformational.

To them so once -- in that mode they think if I have that.

Pair of underwear.

I'm gonna feel better about myself and she wants -- to.

There's a reason to fight but it's a crazy reason nonetheless it's human motivation on display do you think it's that deep.

I mean.

If he that you're you're already going DP got -- -- pounding in July patients say that to me all the time -- the fact that I think.

And I think it's really that deep because the truth is.

All of these brands.

Become not something that's discretionary but something that people actually need at a time when their own self esteem and sense of self may be suffering.

Job loss.

A sense that maybe our nation doesn't have the same sense of strange.

That it once did for so many people what do they do they say well.

I'm located somewhere in those shoes or of people coming my -- -- get that flat panel TV I'm doing well and I can get it perhaps as much.

Without the guilt of over -- myself.

They are fighting where their sense of false self that's what they're actually battling for do you approve.

Of America as it now is and I think it is a very much a consumer society.

Whether there's a great book by by by spend spend spent there is satisfaction merely in spending money what you want a product on the office.

I think it's devastatingly.

Negative.

The fact that people will sleep in lines to get a phone that they think is quicker.

Or sleeker.

Or that will lead others -- and view them is a tremendously bad sign as to the spirit I think.

Core doctor king of American would would respect doctor case I think you've got it wrong.

I think people enjoy the spectacle the event the occasion.

Youngsters go shopping on Black Friday -- -- -- everybody else get a feel for that intensity.

Based occasion that's what -- them for.

Well I think that they are worshipping.

At new churches and temples called stores.

That's where they derive a sense of self now.

Not -- traditional houses of worship or from family.

And so I agree with you and and disagree with you at the same time if that's possible in the sense that I think they're there for the spectacle they're they're for the camaraderie.

However what their feasting upon may as well be a crack pipe.

That they're sharing and is just as dangerous.

Fascinating stuff doctor Keith why -- such a strangest -- -- -- and company you got you gotta come back I want to come back all that I feel like sometimes you're you know I'm invited guests but I'm not quite part of the family but I'd like to be.

A what you to sit on the sat next in the give me a -- member of that do you remember that will do it will do that it'll cure both of us -- and -- certainly wouldn't boundaries you know we're family.

Doctor -- Avalon FX huge attraction to that.

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