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Blue Nile CEO on the Hot Jewelry Gifts for the Holidays

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    Blue Nile CEO Harvey Kanter on the outlook for holiday jewelry sales.

  • Duration 4:53
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So -- register the central like this.

I wanted to where every single one of these -- -- despite the tough economic conditions facing consumers during this holiday season the luxury items that never go out of style or -- and the the diamond and colored -- ratings that GM's out there are actually did really well what other fine jewelry items are top sellers during the holiday and who's really raking it in.

Our -- right now it's gonna identify the hot gift items that are best sellers right now online retailer of diamonds and fine jewelry Blue -- president and CEO Harvey cantor.

Joins us in studio and you brought the plane thank you so much rate to be and it's great to show it's really -- this holidays -- fought to do this second.

-- -- as to what he wanted him to do this segment don't worry MC I'll hook up our let's first talk about how you get over Black Friday in did you start opening your what's what -- perhaps that's always have committed it is those who leaves change in behavior where people shopping on Thanksgiving.

They were they actually started on Wednesday night when we launched Thanksgiving Black Friday special actually we lunch early it was -- -- the other element that really changes mobile.

Mobile on Black Friday was 50% of our traffic and we added 200% increase in revenue this year up out front -- someone spying on galaxy -- and I found vs our laptop question we have optimize.

-- mobile cited optimize for each kind of phone we also -- iPhone -- Which you've had for two years and was the first -- -- -- of which is really great what is the stunning difference so far this year over last year I think that that demand for luxury is still there but the demand for values even greater.

And so that's why we launched today Cyber Monday for Microsoft -- diamond earrings.

Start diamonds how how big today how -- -- your -- well actually they go as big as you want today's special started out small more accessible luxury but.

They -- as big as you do three carat you do for -- do indeed.

-- deal cut perfect time it's very exciting.

Okay everybody don't do learn from 23 that's gonna.

Let's look at some of these items here.

I wanna pick up the yellow diamond of these are called halo society yes that's one of the hottest trends and it in the markets about -- the halo because the diamonds halo.

The actual -- how much -- -- that's a little over 20000 that is a yellow diamond at all by the someone without looking at it yet it's incredible we have a thirty day policy returned so no questions that and what is your rate of return.

A rated return as innocuous almost really it's amazing how little returns.

Happen baucus wants somebody receives this they're not just in this just -- you weren't there hopefully get fed up here in yeah I forget -- -- -- what's on my hands so what got to hear and one is that the diamond halo.

And it's a centers on the house side and what the size there that's a little over care OK and that's a perfect ideal cut its a flawless start.

-- -- Yes okay so -- -- not doing dad what how much is this one that's about 30000 dollars or bank a little more than cut 35000 and then the the one that in my hand that's about 20000 OK and this is a sapphire -- -- -- Look at these necklaces David I don't know if you can see them but they're really quite.

Sparkly and beautiful get -- -- the price point is pretty physics you part of our really accessible luxury these are great meaning necklaces they started just a little over hundred.

And the top one the wishbone and then all goes a little -- should just under 500 and I -- this -- this tiny little -- very demure and -- well yeah and and so you -- you can do that make somebody feel super special.

Is one of the greatest holiday gifts that are meant to give away at this this holiday -- that why take OK let you know when we're looking at what's going on with the economy.

-- got this fiscal cliff do you hear about that from when you talk to some of your customers.

Well it's less about our customers and morbid just about being good stewards of her business -- we clearly understand there's challenges in the environment but we face headwinds before.

We were pretty adaptable model -- incredibly efficient model.

And we have a plan for long term growth and you do have the competition from Amazon obviously diamond prices have they've gone up but in general actually just the opposite there's been no better time to -- by diamond and today.

Third quarter was our best quarter in seven years and it's largely because the move -- investment we reduced pricing plus that deterioration in a good way of diamond prices in general.

You know your stock at -- 52 -- cut back on Valentine's Day which is not surprising that would be a huge.

In -- there but it -- some rocky points over the past year and a half two years.

How can stabilize the company -- -- was really -- in the last three quarters -- that sequential growth quarter over quarter.

And we're expecting actually the biggest quarter history in Q4.

Which will set us up for an incredible thirteen with a record year -- 2012 stunning how William done over at least the past three months coming back from a tough time it is great to see you harsh thank you very much keep us posted its great to be here and hopefully we'll get those on Iran -- covered.

When clue about what public many years ago and everybody thought this will never work no one will buy diamonds online you guys are alive and kicking and doing well indeed we are thanks for being hemisphere UK trying to get these off my hand held area -- luck.

-- -- third of the president and CEO of blue and I'll tell -- -- -- indeed David.

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