You're watching...
PriceGrabber.com CEO Steve Krenzer on how the site helps consumers research the best deals before they buy a product.
Also in this playlist...
Auto-advance: ON
Auto-advance
This transcript is automatically generated
Kicking off the holiday season with a bang offering special discounts to lure a record amount of shoppers to their stores and online over the weekend now we've got the company that'll do the dirty work for you they find the products you want -- the best prices.
For no extra cost joining us now how does that work it's Stephen -- -- the CEO and president up price grabber and I was just on the site.
Looking at all that you do and and it's basically price comparison how are you different from say -- my Simon you know the Simon dot com and all of them.
It and we're not the only game in town but we do compile.
Reviews in facts and product specifications and over eighty million different products.
And help consumers read through the specifications determine what's the best product for them.
How did they know how what merchants they can go to a trusted how they find the best price.
Go across our network -- -- 181000 merchants wanting this great for the rest of us is that you provide is sort of a look into trends that are happening with consumers who -- for example one I'm thinking that.
Fewer laptops are being sold the mobile devices this year right absolutely -- this story so far for the black weekend if you wanna call that -- -- shifts you know one shift your brains.
You know off line you know -- on mine and we'll see e-commerce be up 25% and may need to almost 20% 22% of overall holiday shopping.
Recovers after that you're last year.
It's up about 25 to 30% jump right another big he's inside that we're seeing that -- tremendous shift from laptop and desktop devices on the tablets and Smartphones -- right.
-- NR -- weekend laptops and desktops were down.
Where and and the mobile devices are up you know strongly now representing almost a quarter of our sales well.
Let's talk about tablets or an important -- -- stacking the deck -- you tell me what was the hottest.
Viewed item on your site that the galaxy -- -- galaxy and that is by the way what I saw on your website and the price look pretty good under 300 dollar rising -- it's great value you see -- lots of power a lot civil tablets for the -- and -- -- not -- -- -- that's a thing with besides do you explain -- we do refurbished -- brand new.
If it is -- week we indicate that the Canadian generally what we're represented in the top of the search list is all new products full manufacturers guarantees warranties you know complete assurance that -- quality product you know we're we've been focusing on price but for consumers always go for the cheapest consumers take the lowest price less than half the time.
I had women what are they go for instead of -- cheaper price -- -- for brand that they recognized they go for our store that they'd like image you know there's a lot of ways a lot of different things are going decal this a consumer shopping just like it does in the mall.
The same thing happens on line.
What is gonna happen between now and December 24.
Of midnight or what -- have -- the last moment is how much more traffic to expect on the site.
And how do you get paid.
We get paid when a consumer selects that our merchandise and merchant combination clicks through the merchant site to -- we get paid on the referral.
We think traffic will continue to increase mostly throughout the month but -- secret is Mondays and Tuesdays are always big the big cyber days.
Cyber Monday today next biggest day next Monday the next biggest day the Monday after that people.
You know shop for at home maybe they do some -- and maybe they're doing some of our research maybe -- just when it squeeze a little -- time mother in their and their job at their office.
But Monday's of the big shopping days on the eve cruiser he is the CEO and president of price forever congratulations thank you product -- -- -- that every so I appreciated that well.
