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Comscore Chairman Gian Fulgoni on how online shopping is changing holiday-season retail.
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Did you buy on Black Friday you know you did did you have your running shoes on when you -- -- to put on the steel toed boots to fight the crowds.
Or did you just kick back in your bathroom.
Home online spending passing the billion dollar mark for the first time 57 million of you visiting online retail sites.
So obviously there -- high hopes for Cyber Monday but is -- behavior changing should Cyber Monday be renamed -- Thursday.
As in last Thursday.
We decided to do a little countdown -- the closing bell cyber -- some of today's online offerings.
Paternity fitness and health monitor fit bit zip have you heard -- this thing so many people are buying it's available Brookstone.
We get some cost comparison -- 22%.
Off on price -- dot com price grabber CEO by the -- -- in the 4 o'clock coming up in just the next hour and for the little genius in your family.
LeapFrog the hottest winemaker for little kids -- way to go they're offering an online exclusive bundle option that saves you 10% today.
And diamonds.
I have to convince you this really can be a girl's best friend the prices of Blue -- they're putting it out online today these Blue Nile premium diamond earrings in platinum.
40%.
Off.
And the CEO Blue Nile is coming up in the next hour by the way.
But are retailers really offering their best prices right now.
Or did they already below their whole -- -- that comScore is tracking all of the online -- holiday shopping activity so far this year.
More than thirteen billion dollars have been spent that's up 16%.
From last year.
Let's bring in -- -- he's comScore chairman and he's joining me now in a first on Fox Business interview from Miami with the rest of the holiday season taken.
This new thing you know so many brick and mortar company said we're gonna open on Thanksgiving.
So then I guess the online companies did to what kind of impact are you seeing from that.
Well certainly the online retailers are force to be reckoned with today.
We now have a situation in the US -- about one in every ten discretionary dollars -- spend online so.
Whether you're a multi channel retailer or pure play online -- you really have to pay attention to what's going on that.
And it does look as if the season is beginning earlier and earlier every and it's probably easier for an online retailer actually you know to to -- -- Thanksgiving Day as a day when you should be buying.
And a lot of people today obviously don't want to our brave the crowds in the physical still -- Was seeing we sort of very strong Thanksgiving Day and even.
An even larger than not Black Friday -- day and today Monday today will probably be the biggest day of the season.
But should you know I began by asking should we -- -- Cyber Monday something else because people are now realizing that there is an opportunity that after.
Thanksgiving Day and we have the head of PayPal side and then dot eBay's online guy isn't the mobile people and he said 5:23 PM on Thursday at Thanksgiving.
People jump on their phones and they jump on their Smartphones and their their -- -- and they start shopping is the whole Lance hill changing John.
Bob I think it is -- that you you mentioned phones and I think that's something that's really god.
The physical -- retailers -- very concerned because you know this phenomenon called show rooming way.
The consumer walks into was still -- -- and feels the products.
Takes up a lot of sales person's time.
And then when you think there are ready to buy out -- a Smartphone and off they go online checking prices high and the next thing you know -- -- competing within the likes of Amazon -- year old physical social.
It it's a very very different environment for a retailer today.
What were they competing for what was the hottest area that you saw when it came to online spending.
-- and you've got the usual suspects in the sense you've got consumer electronics been caught so -- apparel did very very well.
In the first.
First couple of days after Thanksgiving.
Bomb and then you've got computer -- -- but I will will also sees no question this season on enormous number of Smartphones and tablets being bought.
And so you've got the devices that are changing the buying landscape being bought.
Unanimity in enormous quantities of this time of -- so.
It did that -- everything's gonna change.
If it hasn't changed already this season.
OK it is anybody holding back or any of these retailers holding back -- talking Amazon Wal-Mart Best Buy dot com target are they holding back.
Or did say they all come out today with their Cyber Monday deals 'cause I've I've seen in the past of the biggest shopping day of the year's December 17.
The well that used to be the biggest day visit now until it's it's today it's Cyber Monday.
So.
So we saw that happened.
Within the -- couple of -- that.
But the timing change from the biggest day being mid December to the biggest they'd -- inside the money.
What's really interesting about Monday though is that it is when people go back to work.
And surprisingly about a half of online buying is still being done from what computers -- and outer years.
The faster but even though you know people have these a high speed connections -- home.
There's a certain element of privacy that you get by buying from a well computer you know Latin book if you buying gifts for people and family.
So that seems to have to -- -- not abated as as times gone by and that's one of the reasons Cyber Monday is so hot.
Okay -- on full -- comScore chairman they're they get paid could -- up all the numbers thank you so much it's been a great Cyber Monday so for a few more hours to go coming up on after the.
