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-- figure out what exactly consumers but.
Technologically speaking we have son it -- Do you bring back chief economist and director of research at CEA the Consumer Electronics Association -- son had I don't know last name.
The perfect he did wonderful RA dead well happy holidays TO had meetings giving.
Had a Black Friday -- -- It was a huge weekend from start to finish stores as you know opened early on Thursday consumers went out.
Up by almost every measure it was the biggest shopping weekend.
Of all time of all time and that is -- -- Of all time certainly beating last year's Black Friday and and that's shopping -- only continues.
Today's consumers turn on line to take advantage of yet more deals and discounts okay deer numbers jive with the our -- numbers that 59 billion in total sales.
Yeah our -- numbers are very consistent with their numbers.
We -- we found.
For example that clothing was the number one category believe they found the same.
We found that tech was that the second most frequently purchase category about half of consumers buying.
Anything over the weekend but technology in about a third of all spending over the weekend went to technology.
-- so behind some of those.
Necessities like clothing technology was the big winner.
-- is interesting is here in the northeast where where I am.
Many people are buying clothing because they -- -- replace the clothes that they lost when they lost their house is due to storm.
Sure but -- attack what exactly.
Tablets but what was today's hot tech gift so far.
So TV's did actually very well over the weekend they tend to do very well there's lots of door busters.
And a great pricing on televisions about a third of all those who bought technology bought a TV over the weekend.
So clearly TV's did well tablets Smartphones did very well as well some and we predicted an October.
And -- and we saw come to fruition this weekend consumers want those mobile products they went out -- -- advantage of deals and discounts by my count there were some 200.
Different promotions just on tablets alone over the weekend.
Lots of different -- options something literally for every one.
Out there headphones did very well and I.
We scene of the -- that fashion has with technologies have had over the ear headphones and other types of -- did very well over the weekend.
And then notebook computers did well.
As well so you see things like the launch of windows eight having an impact potentially on that category.
Consumers and perhaps sought on Friday when they were in the -- came back on Saturdays or Sunday to take -- -- closer look.
He said a lot of things -- sign that you kinda said we didn't really say.
Like the fact that people are still buying PCs right that that's a positive it's not dead completely thanks to the tablet computer -- it.
Correct -- consumers are definitely still buying PCs.
Either buying tablets and Smartphones.
As well so we're seeing that.
Computing ecosystem grow consumers are looking for a computing experience in more places.
And he also said -- east you saw by your count about 200 deals on tablets this weekend.
Apple had a Black Friday deal I.
-- apple ever having a Black Friday deals friend is like forty bucks off an iPad but it was still something that's out of the competition on the other retailer -- Yeah -- and -- even apple getting into the mix when it comes to Black Friday offering promotions where rarely promotion -- to be had.
Directly from them.
And so that.
Encourages other retailers to be involved we saw -- is combining bundling gift cards was tablet purchases -- some.
Funneling things like notebooks and other computing products with those tablets.
Anyway that they could take advantage of this growing demand for tablets only about one in three households.
Had a tablet.
-- -- one in three puzzles have a tablet today that compares to about one in ten.
Who had -- a year ago we've seen tremendous growth and that's only unit continue -- the next six weeks.
As we close out the remainder of the holiday season do you think we're overly optimistic right now -- Well we -- expectations for the holidays are good growth not perhaps great growth last year.
Retail sales during the holiday season grew about three point 7% were expecting 3.4 percent this year.
Down slightly from a plaster but still positive still -- attain your cycle.
They're definitely our head winds are on the economy we found for example about 30% of those who didn't shop.
This weekend said they didn't shop because of concerns of the economy so they're definitely head winds.
But on all things look very positive for the for the weekend.
And if that momentum continues it should be a good holiday we think we will achieve that 3.4 percent growth when -- everything is said and done.
RA here's to hoping shunned -- that think he's so much for joining us to the chief economist.
That Consumer Electronics Association.
CE dot org and are your web sites and that also.
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