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More consumers are doing their holiday shopping on line this year trumping the number of in store shoppers.
For the very first time this according to an annual survey done by The National Retail Federation.
Ari Gold card is the CEO lifestyle cast are all -- and he joins us now from Miami.
Taking advantage of this -- -- online only retailers -- or they the big box stores that just simply have much bigger online presences are.
-- -- it's good to see you guys again obviously you know I think you're seeing both really you know this year we're gonna see.
-- 97% of online retailers offering deals which is up from 90% last year.
I'm -- obviously everything going on we've digital this year you're seeing more e-commerce opportunities -- more subscription services.
-- and hopefully a lot more shopping this year.
In terms of the deals now I'm already highly irritated by the number of emails that I've gotten.
From day this the handful of -- -- retailers that I will give my information out to.
At what point do today over promote though and drive the customer away or at least drive customers to another retailer potentially.
-- I think that's really one of the more interesting points actually this year we're gonna see over 51% of people doing their shopping online which is the first time in history that a majority of the shoppers.
Are doing their shopping online.
Each -- even see it's not just your -- that's also your social networks so FaceBook Twitter even style -- you we're doing all that we cancel lead consumers to the places that they want to shop so there might be a little bit over innovation but at the same time you know we're trying to really optimize the experience to help people find what they're looking for and people want to do it on -- we got help them do it.
What about the online retailers which -- you think are really up far and above and terms of where they are there offerings.
They're promotions how they're interacting with their customers.
The -- huge -- fan -- on my -- clearly before I got here I just got one of their emails but I think even maybe more interesting as -- statistic yesterday I'm actionable.
That was talking about web site optimization I really think that's next frontier and web business so they're talking about how.
Every 12 delay.
-- -- actually could lead to almost a billion and a half dollar annual loss in potential revenue.
-- he really thinking that what's gonna happen next with these businesses.
Is really optimizing what we used to call -- in store experience and now the online experience and if you think of a business like associate cast.
Really doing for advertising contact -- -- silver was doing for politics and leveraging big data were all gonna have much more refined and and hopefully more exciting experiences in the coming weeks and years.
I one of the worst online web sites is target of all companies -- it's just it's just talk it's badly organized.
It's hard to find things there -- it's not into it it's not intuitive it's just horrible and it's shocking because it's one of the biggest retailers in the country.
And and that's an amazing thing you know we've had this transition from brick and mortar to digital not everyone is -- -- optimal way but that again the next frontier is really going to be leveraging big data.
To find out how we create more optimize experiences at styled pastor and everybody in the industry is really trying to get better on a daily basis because if we can enhance that user experience get people -- looking for and make it easier now -- making the consumer happier but we're also hopefully driving more -- for our retail partners.
-- it was good seeing happy Thanksgiving and great seeing you guys jellies given well jealousy here in Miami sound area habit I overheard a come back to us.
Take care man with the same rate teenage guys these in --
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