Fox Business
Expand
Browse All Video
Watch Live

You're watching...

Toys “R” Us CEO on Black Friday Sales

Details

  • Description

    Toys “R” Us CEO Jerry Storch on the outlook for the holiday shopping season.

  • Duration 4:35
  • Date

Clips

Also in this playlist...

Markets Now

Auto-advance: ON

Auto-advance
View All

Transcript

This transcript is automatically generated

Well it was a mad dash at Toys 'R' Us last night at stores around the country.

The Tories are -- welcoming eager shoppers at 8 PM now -- an hour earlier than Toys 'R' Us opened last year.

Making a big push this year to keep its title as the king of toys.

And of course -- -- Add fifteen more door buster deals bad this year than last 200 door busters in fact so where people -- again.

Jerry Storch can answer that he's the chairman CEO of Toys 'R' Us will add to tell us how sales were compared to last year.

I'll tell you what a couple hours into the into them Black Friday.

The head of our story here -- times artillery and she said people are buying so there -- have a from the horse's mouth.

There were long lines of -- the stores opened.

Customers were delighted to get a chance to come and shop the Toys 'R' Us it was -- laboratory atmosphere before having a lot of fun last night we played that.

Theme song for Toys -- Us you know I I don't wanna grow up on the Toys 'R' Us -- People are actually -- -- is they came into the store.

I what I've I've said before we came on that I was on the way to work at about 3330 this morning and people -- like dragging giant bag Toys 'R' Us bags.

Discount and -- they haven't.

But it was they really incredible.

What -- They the consumer and do you worry -- -- we talk about fiscal cliff on this network quite often about the -- tax increases unless something is done by.

Washington that that couldn't put a damper as you get further into the season do you worry about.

Well you never know times are certainly difficult but what -- -- in good times and bad.

The last thing parents cut back on is that Christmas present for their child even the depths of the recession in 2008 and 2009.

Are still -- grew in December.

And you also -- this year and you're doing odd number of things differently or expanding what you've done in the past I mentioned door busters you had yesterday.

He also offering a price comparison guarantee to all your customers -- you're tired of people making the -- of the Wal-Mart and Amazon to you guys.

But how does that hurt your bottom line.

No we've always had great prices that Toys -- Us who simply backing it with a guarantee.

It by some miracle you should find something for less than a competitor you come to to address -- -- it.

Meanwhile we have more choice anywhere else they don't caring mostly choice that we self.

And we have service and our store people who really know what the right toy is for your child -- for that child in your life.

And now just to be sure will match competitors prices so.

Our our our our line this year -- -- -- understands is.

There is no reason shopping -- for toys but Toys 'R' Us any grumbling from employees about it forecast and it.

Are we we sell toys we make kids happy we work all year getting ready for Black Friday which kicks off the holiday season.

Thank our employees understand that -- a lot -- -- we look families.

We live for Black Friday we love this time a year is that Toys 'R' Us time of year.

It might not admit certainly as -- what about exclusives in the stores because -- stress has been very important you talk about all the toys that you offer verses.

Other more from broader retailers or discount retailers what kind of exclusives do you have -- what are you seeing being the best seller so far.

Well we have huge numbers -- closes in her store personally called the lambs -- the limited assortment mass merchants -- most of the toys we have they don't even carry one of our hottest toys this year for example is called -- -- -- -- is -- kids tablet designed by Toys -- Us.

For a 149 dollars and 99 cents -- enjoyed base Wi-Fi tablet.

That is loaded with fifty of the kids most popular apps for free.

And and you're you're you're it's very shock resistant if it has parental controls and we can't go to strange places on -- that Wi-Fi.

And -- 149 dollars they play -- that instead of your iPad what I hot -- he sold out -- There's that there -- not -- everything -- -- -- that are very tough to fight it and believe -- -- leap -- still in good supply this year however.

You know documents softens its hard to find -- may mutant ninja turtles it's hard to find.

There's a proxy harder to find that's why did we tell people shopper early just to be certain we're gonna work hard to have -- -- -- and stock the only thing -- really guarantee easy if you get they're now we have it.

But you wait too long it's going to be rough.

That's classic called action marketing dare you gotta get him while supplies last -- -- -- My pleasure happy holidays and joy and you may responsive thank you -- -- -- -- imports.

Not swing by homeland badgers -- CEO of Toys -- Us take care thank you million.

Load More