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5 things entrepreneurs should be tweeting about

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    Lewis Howes on why your followers want to connect with the person behind the brand

  • Duration 6:01
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Louis -- -- joining me now onset how are you didn't renew our social entrepreneur and a successful one.

Yeah thanks for coming on the show today experiment so what exactly do you do besides work out in wake up -- and tropical.

-- mostly we educate small business owners and entrepreneurs on how to.

Effectively leverage their business community are growing and through social media channels and online markets -- and they can be successful like you.

And also travel the world that's work out and set her on schedule as legal and OK I got it and used today and -- can't we talked about this earlier I disagree with you that.

Small businesses and or any business should be a little bit personal about how old they share information on Twitter and FaceBook I think -- -- there are.

-- entrepreneurs specifically.

Because people don't necessarily connect with company name -- -- -- wanna tackle someone that they can relate to.

OK so the more you can be a little bit personal should share some stories about your personal life experience -- I mean just like hanging out with friends or even just like.

Your daily routine a little bit you don't you don't wanna always feel like there's going to be for breakfast obviously what you want to just share a little bit of personal touches on her life.

Okay but then also makes you susceptible and vulnerable well people like vulnerability -- dig about him he did split it well yeah maybe in the newsroom but yeah.

-- -- run for yours is -- -- that OK so so for entrepreneur is out there share some wedding photos.

Baby announcements that was going on it's you you're meaning upon it would want -- -- -- if you have a business Twitter account you should also have.

A person.

So -- -- because of the business account you're going to be sharing more industry related stuff friends about your company.

News about your company.

Or things and industry mean are we sharing all this is what our CEO our founder dinner you know are intended to enhance you have first.

-- -- connect to it should act as soon as well okay so.

We limit Apple's made attempts or or what exactly I should be tweeting about so person -- -- -- and licensed.

I think when you share value -- stay I mean.

The more transparent you are I think the better and we're not always perfect so if you make -- mistake -- your business.

And sure about it don't know me don't talk about everything that happened -- your little bit about mistakes of people to know -- option.

OK so basically saying.

We messed up this is what we did this yeah I would in Atlantic and exactly I mean it may be with your newsletter may be with -- -- went down talk about why it it.

And this also opens up a question and answer -- Section a dialogue with customers -- parents.

Share wisdom from outside the world.

That's that's.

Yes so if you know there's there's.

I like to share inspiring sports quotes on the sports guy and I think it inspires -- the people it had their share or more are on Twitter from people like to -- we've -- people like to comment on them it.

You know sparked some type of imagination forums -- share some -- -- interest -- few things which your.

Quote of the day.

Political yesterday.

I suppose a -- but I obviously can't I gotta pay equity.

There's an easy just can't get -- exactly what you need them a pay on the L as a -- continued to creator of the links to influence what exactly is that.

It's it's the ultimately -- training course we -- -- entrepreneurs and small business owners.

How to use Linkedin to grow their business attract more customers for how to get a job only -- things like that but he -- What all depends on your goal and -- but -- your goal would consider how to effectively you know maximize your profile and leverage the network on to the that's it.

While I talk about things if you wanna build your audience you should create your own specific targeted industry group -- okay where they can then message a larger audience of people -- to just one -- one interaction.

So critical of Farmington.

Coming followers to.

I think close to a 100000.

We'll how many different Twitter handles you I just have one for my personal moves house and then -- I want my sports company.

And and together and that's a 100000.

A 100000 for myself personally -- personal account.

Nights but have you -- that rapidly irritates -- or four years yes yes a lot of time and energy to cultivate relationships and he and I headlines.

A lot of friends who dabble here and there it.

They're just very entrepreneurial they do a lot of things that and that's that they constantly say they're like we need to up our FaceBook members -- page numbers and our Twitter numbers.

Because -- we're booked -- These different companies that's that they want to know what our social sphere -- -- ambulances.

So as far as companies to do any tips about the sides in a little personal.

I think she in order to grow your audience and Twitter FaceBook and always sites you've got to be some of the things we're talking about today -- really.

Sharing more interest in content that's helpful to your specific audience so.

If you're writing articles or your videos -- -- you're sharing that your audience.

So that that -- -- around to other networks and we'll start falling about how do you do that without looking like you're right.

You want to make sure you're doing you know.

A mixture of -- other people's content that's specifically related to your audience but also your your content so.

The -- are giving good resources tips guides facts.

You're answering questions.

You know -- in my opinion.

Don't drag every now and then I think it's -- didn't is one machine you you build your audience but.

Just be helpful people.

Ginnies Blackberry and I'm serious because I would I thought I now people think this is like an ancient -- -- I don't speak.

Today policy for you see how many how many I don't know -- to type what exactly easy configure I am not hearing that liar tweeting -- will pull up your book is -- also an author or there.

That this is this beyond a hung parliament -- the -- very.

There isn't book linked working stand tell you what -- -- I don't got a nice came to someone in advance they can't put your contact information into my phone and it was useless since touching and it seems -- I can't figure anything out what I do.

Cheap since the lack very of people and it's not really only incidents confused couldn't answer -- put the lead all right let's play it on the screen we're gonna go to break now.

Let us thank you so much for coming --

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