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Hottest but -- on the market right now -- Cyrus skateboarding issues.
Joining us now on a box this is exclusive from San Diego attorney -- a Cyrus founder.
And president so it let me ask you this are you looking for a big holiday -- sells -- because from what I'm hearing the kids are going crazy.
Over your shoes.
Well yeah I mean obviously -- a great time for us and value him she is make a great gift so you know hopefully -- go well of course you know with.
The recent hurricane not Idaho give the East Coast will be but generally speaking most are -- saying.
Sales should be up this year would have more than last year.
Yet another is different types -- of skateboarding issues that are out there but -- of exit because it change -- actually finding popularity beyond that genre so even.
You know and -- probably was your biggest competitor now it's it's all she is.
How do you expand the -- How do you take it past the teen market I get you know more Americans had to buyers.
Well -- what was traded -- expand the -- to protect the silhouettes that we have that's still maintain kind of be designed the cabinet that besides stands for.
So we know we've got some -- profiles -- more -- like almost late.
She like dress -- like like I don't know if you can see the issue here.
A little much more sophisticated kind of look for maybe a young hipster.
Sure I'm I'm aware that an item that not even young hipster.
But bonus give us some curious what what kind of your growth projections are going to be even for the next year -- -- do you have any sense of like how much you.
-- we want to build the brand over the next year.
Optimistically you know we've had a really great -- for the last three years of double digit growth than we expect to kind of maintain that pattern.
-- -- for next year I think our biggest growth opportunities will still be domestically but.
There's some real strong growth in emerging markets like South America -- Europe -- be flat due to its own kind of economic turmoil.
You've seen about maybe twice when he 5% -- double digit growth.
Demand yes Lisa -- looking to expand in emerging markets are papered it.
Now international markets another there's been some pressure their because of you know recessions happening in Europe and other things -- -- specific international market where you see promise.
Well I think all of South America is really a huge opportunity for us.
You know Brazil Argentina Chile countries -- Mexico you know one thing that we're doing to -- now that we haven't done in the past is.
-- at least use distributors for sales into foreign markets and now we're taking.
The business direct to those retailers allowing us to gain additional margin as well as treat that business relationship.
And did did did find that obviously there's -- there's a big debate right now between online.
A sales of a -- -- -- going into the store what are what are your customers stick with Iran or go into the store trial -- issue.
-- -- the online audience really we're getting your sales.
I think -- know it traditional brick and more is the best way for she is obviously because -- the fit issues that happened work.
Buying stuff online although I will save zappos has been a great job though -- they're kind of return policy to you know allow you to buy shoes online and and I have to try -- -- but I think still brick and more probably the way to go.
And and I guess I think you're you mentioned that you mentioned zappos I'm assuming that's -- your biggest your biggest -- -- -- is that those in.
They are biggest online retailer all right.
Next -- it got the skating issues that we're looking at some of the versions here I mean talk about your your.
Your hot seller is the NYS it's of NYC correct that's your hottest brand.
-- Based -- it is it it today it's it's a high top.
With a -- a retro styling to it but the definitive style that makes it different is the materials and colors that we use we use a lot of -- Pat leathers.
Animal prints things really meat she really distinctive and pop off people's feet.
And and the average price by the -- You know -- B 989 in retail okay -- keeping it under a hundred bucks keep in the kids happy at least well applicants and parents are a lot about yes.
Yes exactly are a lot about it -- the hot thing right now Tony -- thank you very much good to have you Alicia.
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