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America Better Without the Twinkie?

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    Obesity activist Mimi Roth discusses whether America’s changing eating habits helped in the demise of Hostess-brand foods.

  • Duration 3:36
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Let's move on to the twenty shall we host -- by the -- is in liquidation don't.

Now -- -- sales of two and a half billion dollars last year bought that is down 28%.

From 2000 fall.

Hostess says there's a change in eating habits and away and -- of obesity trends that's -- bad business is down.

That's why the twinkie has faded just a little.

That means people like -- -- should be very.

She's the founder of the national action against obesity may be welcome -- been a long time since I.

I thought I knew how -- you think that answer but -- -- -- -- -- -- Just wildly enthusiastic about the demise of the twenty function.

You know the -- not too big to fail I don't feel that way about it you know I came up in a generation that a lot of people late twinkies and there's -- nostalgia.

To the -- and a bit of Americana and those are very valuable brand so I don't think they'll really -- -- I'm I'm loath to do this but I'm gonna give you -- com.

I think people like you have had an impact on eating habits and the awareness of obesity and I think that's a good thing.

I think you are partly responsible for this change I mean -- 28% drop in business for hostess if you didn't.

Well I think a load of debt the mismanagement perhaps -- and they can't -- at this -- Well life death threats today over the but but I think it's a harbinger of things to come -- aren't seeing a regular decline.

In us means soda consumption for the first time in nearly a decade but it's not get -- of -- put on hold at that moment.

That's -- one that's -- you seen a shift in industry to energy drinks and flavored waters.

Because a sweetened soda has been on decline for about the failures and -- can you quantify how much that -- the declines in asthma is not a percent to 2% but it down but yet to see it even be flat.

No pun intended you go to.

That OK you know what I did -- all like kill between -- -- killing -- -- And so look but also mcdonalds and seen its first decline in monthly sales with last month and and -- -- I think that's what -- think that that's.

That's not eating habits that this -- the else going on what mcdonalds -- that may be a very slow economy may be.

And -- people moving up the food chain can't.

-- I think that -- I think you're going to see continued decline.

In.

The consumption of just -- entertainment as -- -- -- diagnoses treatment for diabetes.

And more informed parents come along they're not putting twinkies in their kids lunch boxes -- more than it's it's.

Is not going to happen so I think that you're gonna see companies diversified.

You -- deathly not to sell candy but also also sell diabetes bars.

And diabetes drinks at that -- -- formula -- allowed themselves diabetes.

Products so it is -- your gonna say.

I absolutely.

Run the -- -- absolutely capex and sex is better without food.

How many calories you consume day.

Roughly on the I'm not an absolute calorie count -- but it probably comes in around 1718100 calories that much.

Could buy and so -- have -- -- fortunate to be like a 120 if you restricted to a thousand today stuff.

It might calories I even I don't let it eat and I exercise I -- have treat that's it doesn't mean you name.

I think this is the first time you've ever been on the show and -- actually given your compliment I used to fight with you.

I don't like food.

Every act when I says it didn't give me all the plastic -- -- I don't know what to do so.

Think benefits for.

But what -- -- -- flat out of time but thank you very much for participating in this in the festival that.

Maybe.