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I got my hands on -- but Black Friday comes early the guy next to me not -- then that's Tom Lyden.
Black Friday comes early at starts Thursday this time around next time -- says this is an opportunity to play ETFs and he also says Cyber Monday is key to watch but.
It's a first on Fox Business global trends investments president Tom like joining us you looked really happy there until you tried the food help.
I know your great 'cause -- -- -- I guess I'm a great order of cooking OK so -- -- you know people could go they can buy a tablet or -- for a couple of hundred dollars -- they can buy some shares in ETFs which have the opportunity to -- vs lose their value mean that's a whole premise of the segment is it not.
Well you know retail Americans are dusting off their credit cards in -- Hopefully gonna do some damage this holiday season the retailers hope so at least but they're different -- you can go about doing so first.
This spider retail ETF.
Has a cross section of 96.
From across the country and that's an equal weight so it's not.
Cap weighted it's equal weight so if you feel like.
-- retailers across the -- gonna do well.
This is one ETF to conceal okay what are some of -- -- -- Americans that's a way in the -- -- want to buy apple but I also wanna buy Macy's.
That's it so it's gonna have at things like Dillard's.
It's gonna have specialty retailers like Tiffany's I I know we've never been -- -- But for and -- also.
A whole cross section of not just specially to retailers but also big box retailers as well.
Right across the board but if you want to get a little more specialized.
-- consumer discretionary.
ETF also by state -- fighters that has a cross section of retailers.
And media a lot of media companies do very well over the course of the holiday season companies like.
And then finally if it this is my favorite although one of the smallest in the group is the market factors retail ETF.
And this is all pretty much big box oriented it's that targets it's the home -- that's the Wal-Mart.
And some of those records are going to participate way earlier than normal they'll be opening at certain points on Thursday vs Friday mean we just had the head of eBay mobile on and he's.
Starting at 5:23.
PM that's when they've actually pinpointed that we all finished up lovely burnt Turkey that I made in the picture but I'm.
You don't heat he believes of people are starting on that -- so is it those companies that have that ability to get out there early.
That really may have a better pop for their stock.
I think I think you're right not only are they -- open early.
But also they have bigger deals that are going on and then on top of that -- I'm not sure about you would after ice.
Stop myself with Turkey have a little nap when I sit down and watch some football gonna pull out my laptop from gonna pull out.
My my -- -- and I'm gonna start looking at some of those deals they're offering free shipping so you're going to see.
More online shopping this year guaranteed.
And on top of that we are at the tipping point.
Where are more Americans are accessing the Internet with mobile devices and Smartphones.
As opposed to desktops and laptops so.
Shopping just won't be done online -- -- in your office.
It'll also be done.
When your driver in the backseat of the car so we're looking forward to hopefully good holiday numbers.
Okay I'm going to ask a question that out there -- every kid in America would hate that I asked but Tom.
If you were buying for a kid.
And you have the opportunity to buy him either.
You know fifty dollar -- or whatever that cost or a fifty dollar stock per share in something what would you get them what's the better value.
Well -- right now and you know people my hate me for this but.
Apple -- being crunched and I think they're gonna do record numbers over the holiday season.
So if you -- missed out on the opportunity.
To buy Apple Stock for your kid or grandchild.
I think -- -- time.
Now's the time dampening can give them a little value vs just something that may break -- get uncool and six months as we know apple tends to do now with their new versions good to see -- Tom happy holidays great seeing you you to listing.
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