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-- -- begin at tech tech entrepreneurs are -- cast in this holiday season with some new apps for social networking.
In our little Dickie Robert Gray joins us now with one and then be founder and CEO of wrap it Robert.
-- -- thanks that's right if you're looking for a perfect gift for someone you don't know -- to -- -- -- can now send it.
From your iPhone or other Smartphones and SI by an app called rapid or please be joined by the founder and CEO of rapids yell -- -- blind and and you -- thank you so much for joining us and we should also note guide not a -- -- you've been around mobile for awhile back in 94 co founding send it you guys claim it to be the first mobile Internet company was bought by Microsoft.
The new adventure though as wire here we're talking about -- as in gets in the holidays are coming ahead basically.
You can give these gifts that gift cards.
With major retail partners by Smartphone to Smartphone -- happen to people's FaceBook.
Profiles basically to get their friends and -- in the network out there.
And it starts with free box right and the retailers are giving -- 51025.
Bucks for free before -- -- putting your own money to lead to gift cards.
How did you convince retailers like the gap likes of four the Wall Street Journal's involved with this how'd you get these big name companies to bite on this.
I think this is that very -- win win for both the consumer and for the retailers away puts the retailer to drive sales into the stores.
-- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- you make the money when they're redeemed so if you give out gift cards are never deemed you guys aren't making money see -- really -- to target people this is basically targeted marketing if you break it down.
Because you're sending it out to folks with the social graph.
So -- -- who knows that you're sending it to someone his in the target demos if you're sending it to.
You know it's a -- from mother or father with a big family and and it's somehow it's picked up in the social graph.
They may give them more box that if you're sitting at two you know teenager -- who's gonna spend the twenty dollars or maybe 1999 and and leave the other person Eric expecting to spend more right.
That's correct so I mean is a very good way for new retailers today but the drive -- right sails into this source.
And as a real good way to do without talk about these count being nor -- Q4 -- 50% off a big sales to -- way to go through the copter.
And be able to actually do a friend to friend marketing activity for the retailers if we -- to consumers who way to give free gift cards to your friends here for the holidays -- Yet -- finding out all of this data you know who is sending it who's buying and who's not redeeming it.
This -- some pretty viable data are -- their privacy concerns here is -- way if you don't mind that for additional revenue.
We -- not sharing -- -- dividend of retailers its meaning he's done for.
Helping them to be able to all for you to give free you've got few friends -- our secure and that they know that they cut the debt average consume their cups into the store.
Are actually good consumer for -- -- you win win for both -- -- -- consumer before them as a retailer.
As immediate -- -- for enough to suddenly not the only gift.
You closest friend of -- -- locations -- actually gave warning your FaceBook friends -- the time.
Now you're getting information from FaceBook they're not charging you right now.
Are you concerned at some point they may start charging -- to access this social graph data.
So -- -- just this simple cannot stand up FaceBook connect function that is actually -- them -- by most apps today.
And of course you can get -- from other it.
So to grab threatening -- and Twitter and so forth as well but you're gonna cut complement to all right are socially they draw on well beyond our we'll have to have you back to talk about Linkedin and Reid Hoffman is on your border right now that's it back to you Tracy thanks so much for joining us thank you --
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